Microsoft Says It's 'All In' On Games As Xbox Sales, Subscription Growth Offsets Post-Pandemic Impact In Q4
Microsoft Says It's 'All In' On Games As Xbox Sales, Subscription Growth Offsets Post-Pandemic Impact In Q4
Microsoft Corporation's (NASDAQ:MSFT) gaming revenue grew 11% on a year-over-year basis in the fourth quarter.
微軟公司的(納斯達克：MSFT)第四季度博彩收入同比增長11%。
What Happened: The Satya Nadella-led company’s gaming division raked in $357 million in revenue in the quarter ended June 30.
發生的事情：這個薩蒂亞·納德拉在截至6月30日的季度裏，該公司的遊戲部門實現了3.57億美元的收入。
Hardware sales brought in more revenue thanks to higher-priced new era consoles. “Xbox hardware revenue increased 172% driven by higher price and volume of consoles sold due to the Xbox Series X/S launches,” as per the company’s earnings release.
得益於價格更高的新時代遊戲機，硬件銷售帶來了更多收入。根據該公司發佈的財報，Xbox硬件收入增長了172%，這是由於Xbox系列X/S的發佈導致遊戲機銷量和價格的上漲。
Content and services revenue cooled off in 2021 as more people turned away from third-party titles.
隨着越來越多的人放棄第三方遊戲，內容和服務收入在2021年降温。
Xbox content and services revenue dropped 4% lower to $128 million, which Microsoft attributed to a decline in third-party titles compared to last year that benefited from pandemic-induced stay-at-home scenarios.
Xbox內容和服務收入下降4%，至1.28億美元，微軟將其歸因於第三方遊戲數量與去年相比下降，這些遊戲受益於流行病引發的在家呆着的場景。
The tech giant noted this slump was "offset in part by growth in Xbox Game Pass subscriptions and first-party titles."
這家科技巨頭指出，Xbox遊戲通行證訂閲量和第一方遊戲的增長部分抵消了這一下滑。
CEO Nadella said at the company’s earnings call, “Game Pass is growing rapidly and it’s transforming how people discover, connect and play games. Subscribers play approximately 40% more games and spend 50% more than nonmembers.”
首席執行官納德拉在公司財報電話會議上表示：“Game Pass正在迅速增長，它正在改變人們發現、連接和玩遊戲的方式。訂户比非會員多玩大約40%的遊戲，多花50%的錢。
Why It Matters: “Gaming is the largest category in the entertainment industry,” Nadella said in the earnings call — adding, “we are expanding our opportunity to reach the world’s 3 billion gamers wherever and whenever they play. We are all in on games.”
為什麼這很重要：“遊戲是娛樂業最大的類別，”納德拉在財報電話會議上説，“我們正在擴大我們的機會，讓全球30億玩家隨時隨地都能玩遊戲。”我們都在玩這個遊戲。
The opportunities in gaming have attracted debutants like Netflix Inc (NASDAQ:NFLX), which said last week it will offer video games in its existing subscription plans at no extra costs to consumers.
遊戲領域的機會吸引了像這樣的新秀奈飛(納斯達克：NFLX)，該公司上週表示將在現有的訂閲計劃中提供視頻遊戲而不會給消費者帶來額外的成本。
Other tech giants that have exposure to gaming include Alphabet Inc (NASDAQ:GOOGL) (NASDAQ:GOOG), Facebook Inc (NASDAQ:FB), Apple Inc (NASDAQ:AAPL), and Amazon.com, Inc (NASDAQ:AMZN).
接下來請閲讀：用户表示，他們的NVIDIA顯卡正被亞馬遜MMO遊戲取代