August 11, Hong Kong listed SaaS service provider China has likes(08083) issued a performance report for the year ended June 30, 2021. According to the semi-annual report, the revenue of Youzan in China in the first half of 2021 was 800 million yuan, down 2.5% from the same period last year, of which revenue from subscription solutions was 510 million yuan, up 6.8% from the same period last year, because the increase in subscription fees for SaaS products was partly offset by the reduction in cloud service fees. Among them, revenue from merchants' solutions decreased by 15.2% to 290 million yuan compared with the same period last year, mainly due to reduced transaction fees. With the exception of transaction fees, revenue from other merchant solutions remained basically stable. The overall gross profit was 490 million yuan, an increase of 1.2% over the same period last year, and the gross profit margin increased by 2.3 percentage points to 60.7%. The overall average contract value of stock-paying merchants reached 12811 yuan, an increase of 8 per cent over 2020.

In the first half of 2021, the GMV of Youquan Station reached 48.1 billion, an increase of 4% over the same period last year. Youzanxin's retail business is growing strongly, with GMV from SaaS products in stores doubling to 25 per cent of total GMV. In addition, the average sales of a single merchant during the cycle exceeded 550000, an increase of more than 19% over the same period last year. Praise continues to help merchants create more value.

New retail business becomes a new growth engine

The epidemic in the past year has accelerated the digital transformation of the physical industry, and the demand for online and offline integrated operation by brick-and-mortar merchants has completely exploded, which has put Youzan's new retail business for store merchants on the fast track and become a new growth engine. By the end of the first half of 2021, the number of paying merchants with SaaS products in Zanmen stores had nearly doubled compared with the same period last year.

In May 2021, Youzan officially launched a new retail business brand, which also marks the completion of Youzan's transformation to a new retail solution service provider. Youzanxin Retail integrates products and solutions such as Youzan retail, Youzan chain, Youzan enterprise micro assistant, Youzan shopping assistant, Youzan CRM, etc., with global marketing, shopping guide distribution and member operation as the three major growth engines to help merchants bring global performance growth, effective customer growth andCustomer life cycle value growth, and strengthen global marketing, private operations, transaction transformation, organizational iteration of four major capabilities.

In order to solve the common problems encountered by merchants in the process of transforming new retail, such as the co-use of online and offline multi-systems, data separation and difficult integration. Youzan officially launched the "ONE strategy", working with more brands and software manufacturers to achieve product integration and accelerate digital upgrading.

In the first half of 2021, Youzan United Bojun Technology landed the first ONE strategic sample. Through product integration, the two sides realized "order pass", "Commodity pass", "inventory pass", "membership pass", "integral pass", "discount coupon pass", "stored value pass", maximizing the matching value of people and goods, and helping businesses to achieve the extreme of "global digitization".

In addition to the new retail, the number of solutions in the vertical industry is also growing strongly, with the number of paid merchants in stock with praise industry and like education all growing by more than 100% compared with the same period last year.

The service ability of key customers has been significantly improved.

In the first half of 2021, the number of paid merchants added to Youzan reached 19054, while the average contract amount (ACV) reached 12811 yuan, an increase of 8% over the same period last year.

ACV continues to grow, representing an increase in the number of merchants buying high-end SaaS products, which also means that likes are being favored by more and more large and medium-sized customers. To this end, likes are also constantly strengthening service capabilities to help businesses increase sales from multiple dimensions. In the first half of 2021, Youzan officially released the K100 strategic cooperation plan to provide omni-channel digital system solutions for large brands and retailers, as well as private domain operation consulting services, private domain operation planning and landing services through the customization capability of Zanyun PaaS platform.

By mid-2021, Youzan has served the urban beauty through this ability., Aokang, Luzhou laojiao, Hengan Group, NONGFU SPRING CO., LTD., Dennis, Yili and many other well-known brands, help its private domain business to quickly land, and improve sales performance.

Take the leading city beauty of underwear brand as an example, it has realized "one store, one business city" through Zanxin retailing. At present, it has opened more than 800 online malls, the headquarters can flexibly manage stores, direct stores have strong control, and franchise stores delegate power appropriately. You like the operation expert team to accompany the whole run, in-depth service, to help it plan store closing, off-market period of welfare activities, as well as a set of programs to activate dormant members, excavating a huge increase in sales.

Comprehensive upgrade of products and services

In addition to helping merchants increase sales, Youzan is also constantly enriching its product line to meet the business needs of different scenarios. In the first half of 2021, Youzang's R & D expenditure was 300 million yuan, an increase of 44% over the same period last year. WeCom's assistant, shopping guide assistant, CRM and other important products and solutions have been released one after another, and the international product AllValue is also developing steadily.

Among them, Zan WeCom Assistant solution is designed to help businesses use WeCom to finely manage private customers, and seamlessly get through Youzanwei Mall to promote transaction transformation. Nearly 100 businesses, including three squirrels, Wufangzhai, the riddle of New Zealand, 100 million pregnant babies, and urban beauties, have been connected and used one after another. Home brand "love" achieved a 2000% increase in the number of customers in the enterprise during the internal test, and an increase of 400% in online shopping guide transactions.

On the other hand, the shopping assistant with praise is a solution based on the three pain points of inefficient purchasing guides, difficult retention of customer assets and difficult management, which revolves around the chain of "headquarters-shopping guides-customers" to help merchants empower shopping guides and precipitate customer assets. improve management efficiency. In 2020, the GMV brought by Zanxin retailers through shopping guides / salespeople reached 4.6 billion, a year-on-year growth of 200%. Every month, more than 800000 active shopping guides realize the digitization of customer assets through Zanxin retail products, and the introduction of shopping guide assistants will further promote the process of digital shopping guides of Youzanxin retailers.

Youzan CRM is a set of customer management system, it will help businesses to achieve customer information perceptible, analytical, insightful, operational. Whether it is global marketing data, private domain operation data, or multi-channel operation data, you can integrate and process CRM, and finally feed the whole member operation system.

In addition to its own products and solutions, the Zanyun application market continues to introduce third-party developers to provide more high-quality applications to jointly solve the needs of merchants through the support of the entire ecological capabilities.