Sina Science and Technology News on the evening of August 13, Beijing time, it is reported that history has proved that if you want to gain a foothold in the US auto market, its quality must first be excellent. ButTeslaIt has bucked the trend and has lagged behind its competitors in terms of car quality and reliability, but sales have continued to grow.

Over the past 50 years, if carmakers do not have the basics of manufacturing, they have little chance of breaking into the US market. Toyota and Honda also built a reputation for car reliability as they grabbed market share from GM, Ford and Chrysler in the 1970s.

At the same time, Dave Sargent (Dave Sargent), who is in charge of automotive quality research at JD Power, a market research firm, said Yugo (Yugoslavia) and Renault (Renault) and Sterling, foreign brands struggling in terms of quality and reliability, are struggling to gain a foothold in the United States.Modern automobileTurning the tide in the United States began with a 100000-mile warranty. This is a signal that it has solved the quality problem.

But as the latest automaker to achieve sustained success in the United States, Tesla, Inc.But it goes against the trend, proving that poor quality and reliability do not necessarily scare off customers.

Tesla, Inc. has long rejected many of the ideas behind Toyota's production philosophy, sometimes relying too much on automation or increasing production through surprise inspections. For years, Tesla, Inc. has lagged behind competitors in quality and reliability surveys by JD Power and Consumer Reports.

However, Tesla, Inc. 's sales have been growing, but also won the industry-leading car owner satisfaction score. Tesla, Inc. has been the car brand with the highest customer satisfaction in Consumer report since 2016. Ed Kim, vice president of AutoPacific, an automotive industry analysis and research firm, says that while there are automakers that have succeeded with shoddy models, no one has been as successful as Tesla, Inc..

So how does Tesla, Inc. overcome the traditional concept of "quality is king" in the automobile industry? Mainly through cutting-edge technology, as well as to stimulate strong customer loyalty. For example, Tesla, Inc. pioneered wireless updates, a large screen that controls many settings, and Autopilot, a driver assistance system that can navigate through city streets. Car owners praised these features, as well as more traditional driving performance indicators, such as acceleration and handling.

In addition, Tesla, Inc. also has powerful intangible assets, such as the enthusiasm inspired by his bold and controversial CEO. Elon Musk (Elon Musk) has said that he is more concerned with promoting clean energy than maximizing Tesla, Inc. 's profits.

Therefore, for some customers, Tesla, Inc. is not only a car, but an opportunity to promote technological progress and build a "healthier planet". In 2019, one of Tesla, Inc. 's customers told the media: "as Musk said: if you buy a gasoline car in this era, it is like buying a horse when the car is on the market."

The question is whether Tesla, Inc. can rely on this enthusiasm in the long run. As more types of electric cars emerge in the coming years, consumers may no longer tolerate Tesla, Inc. 's flaws, Mr. Edkin and Mr. Sargent said. Of course, similar predictions have been proved wrong. The electric models of competitors such as Audi, Jaguar and Chevrolet have not stopped Tesla, Inc. 's growth.

Moreover, Tesla, Inc. 's customers may have fewer problems to deal with in the future. Associates has made significant improvements in manufacturing quality in recent years, despite Tesla, Inc. 's poor performance in recent reliability research, according to Sandy Munro, founder of Munro & Associates, a US engineering consultancy.

If Tesla, Inc. can keep Musk and continue to take the lead in automotive technology, it may not matter whether this trend (gradual improvement in quality) continues.