(by Cheng Mengling / tr. by Robert Taylor)

Editor | Yang Bocheng

Xu Qingen, a "human high-quality male", recently lit a fire.

Last night (August 13) Xu Qingen was inHUYA Inc.The first show on the live broadcast attracted more than 4 million onlookers, while the "husband" was brushed on the screen during the live broadcast. It makes netizens who don't have time to know about this "human high-quality male" wonder: which fresh meat is this?

Who is Xu Qingen with such a high popularity?

Twenty-eight points of oil head close to the scalp, bifurcated legs into lunges, mirror selfie interpretation of "human high-quality men" boutique fashion. Even if you haven't seen his own "fashion" selfie, you should have seen netizens scramble to imitate this action. Even attracted Yang Yang, Dili Reba, Xu Kai, Wu Lei and other stars have produced the same selfie.

How on earth did Xu Qingen become popular? It comes from a courtship video he posted on INS calling himself a "human high-quality man".

"Hello, I am honored to introduce myself to you here. This is a video about human high-quality men and courtship human high-quality women." When introducing himself, Xu Qingen stressed that he was rich and talented, while at the same time he also had super-high quality and excellent conditions. He described the concern of both sexes as a biological expression, that is, "courtship". The expectation for the other half of the relationship is expressed as "I can provide you with regular or irregular financial support" and so on. Not only "financial support", he can also take you around as your personal bodyguard. The greasy image, the clever expression and the stumbling expression make people think that he is here to pose for fun.

The video was just a prelude, and then he posted an "international version" in high-end business English. More than three minutes of video m a long shot down, he even did not laugh once. Seriously, he is really courting seriously.

Such a fresh and refined way of "courtship" quickly attracted the attention of the public. Then, some netizens exposed Xu Qingen's social trends and found that luxury and wealth were coming, luxury car brands were standard, frequent visits to high-end occasions, contact with upper-class people, and luxurious private jets were his daily travel tools. After that, it was revealed that Xu Qingen graduated with a bachelor's degree from Tsinghua University, a double master's degree from Oxford Plimpton, two sets of one product and two sets of living in Tomson, and so on.

Such conditions are indeed of high quality, and even if they are "greasy", they can still be regarded as hot marriage candidates. However, as soon as Xu Qingen's overbearing president image was erected, he attracted an anti-counterfeiting group. First, he was picked out by a watch professional that his Patek Philippe watch was a fake, and then it was found that the drinks he drank were all non-high-end wines, all supplied by hotels; another British Chinese online celebrity used various networks to find Xu Qingen, only to find that there was no such person in the UK; there was also an English blogger who analyzed the strange English pronunciation and lexical and grammatical errors in his video.

In the face of netizens' questions, Xu Qingen hastened to refute the rumor to clarify: Tomson one product two apartments, openRolls-RoyceAnd Bentley and the private jet were imposed on me by rumors. The car is rented, the room is not available, but the watch is real, money is also true, to help me refute the rumors, you will have the opportunity to add me Wechat to get a red envelope.

And some netizens intercepted Xu Qingen.ZhihuHe responded that he didn't care about marriage and cared more about physical satisfaction. After that, some netizens revealed that he had been involved in all kinds of dating software all the year round.

As a result, some netizens said that Mr. Xu's courtship video actually uses strange expressions to attract some girls who have rich dreams but are not deeply involved in the world to pian pao.

But despite some doubts, Xu Qingen is still popular. His videos spread like a virus on the Internet, with many people dressing themselves up as "high quality", parting their legs into lunges and performing hip twisting passionate dances. With the spread of magic videos, Xu Qingen is becoming more and more popular on the Internet. on the morning of the 12th, Xu Qingen released a star card video, and at 14:00 the fast official announced that Zhida would be broadcast live in HUYA Inc., to a special show to find a partner. This is the beginning of the scene, 4 million onlookers, barrage filled with similar "husband." Yell.

After HUYA Inc. started his first live show, Xu Qingen announced that he had shot an advertisement for Erbin Beer. Perhaps having tasted the "sweetness" of the realization of traffic, Xu Qingen placed a piece of advice to seek business cooperation.micro-blogTo undertake all kinds of high-quality commercial endorsement advertising cooperation. With the blessing of flow, "greasy in the world" can also become a "popular male god".

It is not difficult to see that many anchors in HUYA Inc. 's assembly station cooperated with Xu Qingen's live broadcast, but also took a fancy to Xu Qingen's traffic.

According to HUYA Inc. 's financial report, Q1 HUYA Inc. achieved revenue of 2.605 billion yuan in 2021, an increase of 8 percent from 2.412 billion yuan in the same period last year. Under non-American general accounting standards, the net profit attributed to HUYA Inc. for the quarter was 266 million yuan.interest rateUp to 10.2%. HUYA Inc. 's gross profit increased by 8.2% to 513.9 million yuan from 474.8 million yuan in the same period last year. The gross profit margin was 19.7%, which remained stable compared with the same period in 2020. Huya Live had 5.9 million paying users in the first quarter of 2021, compared with 6.1 million in the same period last year.

Through the data, it can be found that HUYA Inc. 's revenue growth has shown a trend of slowing down, and in terms of the number of households paid by MAU, it is showing a downward trend in growth. And withDouYu International Holdings LimitedThe failure of the merger indicates that the two sides have to continue hand-to-hand combat, coupled with byte hop understanding,bilibili、Quick handWith the entry of the main short video, HUYA Inc. is bound to struggle to survive in the melee.

And can Xu Qingen bring new additions to HUYA Inc.?

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