Original title: [industry depth] Insight 2021: competition pattern and market share of China's elevator industry (including market concentration, evaluation of enterprise competitiveness, etc.) Source: forward-looking Industrial Research Institute

Major listed companies in the elevator industry:Kangli elevator(002367), general elevator(300931), plum wheel elevator(603321), happy elevator(002774), Guangri shares(600894), Shanghai Mechatronics(600835), Great Intelligence(002689)等。

The core data of this article:Elevator brand echelon, market share, elevator production and sales data

1. Chinese elevator industry competition echelon

Elevator is one of the indispensable special equipment in all buildings in today's society. Elevator listed companies include: Kang Li Elevator (002367), General Elevator (300931), Meilun Elevator (603321), Guanyi Elevator (002774), Guangri Stock (600894), Shanghai Mechatronics (600835), Broad Intelligence (002689), Otis (NYSE.OTIS), Schindler Elevator (SWX.SCHP), Kone Elevator (HEL.KNEBV), ThyssenKrupp Elevator (ETR.TKA), Mitsubishi Electric (TYO.6503), Hitachi Group (TYO.6501) and so on.

Due to the early start of international elevator enterprises, leading technology, quality and brand awareness, and entering the Chinese market earlier, the Chinese elevator market is mainly occupied by international elevator leaders. In recent years, China's national elevator brands have gradually developed, especially in medium and low-speed products, the technical level has been the same as that of foreign-funded elevator enterprises.

Considering the R & D capability, product quality, service level and customer satisfaction of various brands in the Chinese market, competitive enterprises in China's elevator industry can be divided into four echelons. The established foreign elevator enterprises represented by Kone, Hitachi and Otis still lead the domestic elevator market, with Shanghai Mitsubishi of Shanghai Electric as the first echelon. Foreign brands such as Schindler Elevator, Toshiba Elevator, Tyson Elevator and Fujida Elevator are relatively weak in customer management, which is located in the second echelon. Yongda Elevator, Kangli Elevator, Theo Elevator and other local elevator enterprises have become the representatives of national brand elevators, with a strong momentum of development, located in the third echelon; other small and medium-sized enterprises in the domestic elevator industry are in the fourth echelon.

2. Market share of China's elevator industry

According to the same force, the sun rises.According to the data in the prospectus issued by the company in 2021, the market concentration of China's elevator industry is relatively high, with a small number of foreign brands such as Otis, Schindler, Kone, Tyson, Hitachi and Mitsubishi occupying about 70% of the domestic market. Local elevator brands have a market share of about 30%. Among the domestic local brands, Kangli elevator elevator business accounts for more than 80%. In 2020, nearly 30,000 elevators were sold, accounting for about 3% of the domestic market.

Judging from the output of Chinese elevator enterprises, the output of elevators in China will reach 1.05 million in 2020. According to the data of the annual reports of various elevator companies, the proportion of elevator output of the eight major listed companies in China's elevator industry is about 16.68%. Among them, Shanghai Mechatronics produced about 100000 elevators in 2020, accounting for 9.53 percent of China's total elevator output, ranking first; Kangli Elevator ranked second with 26400 elevators, accounting for 2.51 percent; Guangri Co., Ltd. produced 18200 elevators, accounting for 1.74 percent, ranking third.

3. Market concentration of Chinese elevator industry

Generally speaking, the market concentration of China's elevator industry is relatively high, which is mainly occupied by six international leading elevator companies, namely, Otis, Schindler, Kone, Tyson, Hitachi and Mitsubishi. From 2019 to 2020, the market concentration of CR6 in China's elevator industry decreased from 75% to 70%.

4. Enterprise layout and competitiveness evaluation of Chinese elevator industry.

Among Chinese elevator companies, Shanghai Mechatronics, Kangli Elevator and Guangri Elevator ranked among the top three in 2020, of which Shanghai Mechatronics ranked first with annual sales of 93700 elevators, and Kangli Elevator ranked second with 28000 elevators in 2020. Guangri ranked third in elevator sales.

From the perspective of the business competitiveness of the enterprise, Kangli Elevator ranks 10th among the top 10 elevator manufacturers in the world, ranks first in the brand strength of domestic elevators, and the overall business competitiveness is strong. Secondly, the elevator business income of Shanghai Mechatronics and Guangri Co., Ltd. ranks high, and its business competitiveness is also in the lead in China's elevator industry.

5. Summary of the competitive state of China's elevator industry.

From the perspective of the five-power competition model, generally speaking, for the enterprises that have mastered the production of the core parts of elevators, the bargaining power of upstream suppliers such as other spare parts is strong; the bargaining power of downstream buyers needs to be improved; in addition, due to the elevator industry's higher requirements for technology and safety and high barriers to technology entry, the threat to new entrants is relatively small.

For more industry-related data, please refer to the prospective Industrial Research Institute's "China Elevator Industry Market demand Forecast and Investment opportunity Analysis report". At the same time, the prospective Industrial Research Institute also provides industrial big data, industrial research, industrial chain consultation, industrial map, industrial planning, park planning, industrial investment, IPO investment feasibility study, prospectus writing and other solutions.

More in-depth industry analysis can be found in the prospective Economist APP and interact with 500 + economists / senior industry researchers.