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京东健康11.11:专科化消费需求明显 开场1分钟鱼跃制氧机5aw破百万

JD Health 11.11: specialized consumer demand obviously opened 1 minute Yuyue oxygen machine 5aw exceeded one million

金融界網 ·  Nov 11, 2021 05:06

At 8pm on November 10th, the best part of JD Health 11 / 11 officially opened. Consumers don't have to stay up late on 11.11, and consumers can take their time to select good products for good health. From the 11.11 venue at 8 pm this year, we can see that this year's healthy consumption options are richer and more yuan.

It is not only silver-haired people and infants and young children who have the need for nutrition and health care, more and more generation Z take "health care" as their "new daily". In the first hour of the exhibition on November 11 this year, the turnover of JD Health protein powder increased nearly 10 times compared with the same period last year, and the turnover of sports nutrition creatine products increased 4 times compared with the same period last year. The turnover of WonderLab probiotics surpassed that of the same period last year, making it the most popular probiotic product among post-1995 consumers.

On the road of nourishing and nourishing, young people who are curious about new things are willing to try new and strange nourishing products. East Sunshine Cordyceps sinensis "God-given Voice" star with the same national gift box, Guandian Yue Yan fresh stew instant flower gum, Zhengguan Zhuang Hongshen liquid ginseng and so on have a good performance. As of 24:00 on November 10, the brand JD Health Nourishing Xinrui brand had an outstanding performance, with Zhang Taihe's turnover up 18 times year-on-year, Yan Xiaochu's turnover up 3.5 times year-on-year, and Shouxian Valley's turnover up 200% year-on-year.

More and more people realize that the first step to keep healthy is to master their own health indicators, and household medical devices are becoming an integral part of daily health management. JD Health 11.11 opened 1 minute, the 5aw turnover of Yuyue oxygen machine exceeded 1 million; in the first 3 minutes, the turnover of Yuyue ventilator exceeded 1 million; in the first 15 minutes, the turnover of ECG / oximeter increased by 135% compared with the same period last year. The trend of health maintenance assisted by medical devices is also more significant, with the turnover of health care equipment categories increasing by more than 80% compared with the same period last year.

Winter is the season with high incidence of chronic diseases, and JD Health 11 / 11 has also become the main position for people to hoard drugs. Sales data show that an hour after the opening at 8 p.m., the overall turnover of JD.com Pharmacy increased nearly fivefold compared with the same period last year. Sales of all kinds of specialist drugs are hot: the turnover of hepatobiliary drugs increased 19 times compared with the same period last year, digestive system drugs increased 10 times, cardiac and brain departments and endocrine drugs increased 8 times, respiratory system drugs increased 7 times, neurological departments increased 6 times, and rheumatism and tumor drugs increased 3 times compared with the same period last year.

A large number of physical health products bring people a wealth of choices, and health service consumption has also become a new tipping point. Sales for the first hour show that young people are paying more and more attention to self-examination, early screening and active prevention of diseases: the turnover of HPV9-priced vaccine booking services under the age of 26 has increased more than 10 times compared with the same period last year. In image management, sleep improvement and other health consumption, post-90s users account for more than half. In the first 3 hours, the turnover of Philojia water light needle and M22 photon rejuvenation service increased more than 20 times compared with the same period last year; in the first 30 minutes, the order volume of JD.com family doctor increased by 300% compared with the same period last year. Sleep improvement service and 21-day scientific weight loss service have become the most popular JD.com family medical service package.

In addition, "seeing a doctor on the Internet" for pets has also become a new fashion. Since the launch of JD Health Pet Hospital, a large number of pet doctors have actively joined the service team. at present, more than 3000 strictly selected veterinary doctors provide services online, a daily increase of more than 15 times compared with the trial run in July. Since 8 p.m. on November 10, sales of out-of-favor service rights such as chinchillas, hedgehogs, hamsters and turtles have increased 15 times month-on-month, while sales of aquarium service rights such as ornamental fish have increased more than 10 times month-on-month. As of 12:00 on Nov. 11, the number of users using JD Health Pet Hospital service had increased by 450% month-on-month compared with the previous month. ?

JD Health 11.11 is still going on. Open JD.com APP search for "good things in health 1 yuan per second", you can go directly to JD Health 11.11 venue, for yourself and the whole family to add a health guard bar!

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