On November 11, Capital State learned that today, home appliance stocks in Hong Kong stocks and A-share markets collectively closed higher.
As of today's close, Gree Electric Appliance closed at 36.12 yuan, up 4.18%, Martians closed up more than 9%, Yitian Smart rose more than 5%, Boss Appliance rose 7.15%, Midea rose 3.54%. Haier Smart Home's Hong Kong stock rose 6.18%, while Skyworth Group rose 11.70%.
It is understood that the "Singles Day" home appliance industry in 2021 continued the previous hot sales market.
The half-day consumption data of "Singles Day" released by SUNING at 12:00 on November 11 this year show that the activity of "one city, one shop a day" has aroused consumer enthusiasm. As of 12:00 on the day of "Singles Day", there has been a significant trend in the integration of online and offline consumption. the number of people coming to the store increased by 122% compared with the same period last year, and the sales of home appliance sets increased by 46% compared with the same period last year. Haiercheng appliance replacement is the most popular brand among consumers. Nationwide, sales in many stores, including Lenovo Bridge and Ciyun Temple stores in Beijing, exceeded 10 million yuan at 10:00, and sales in Beijing exceeded 100 million in 12 hours.
At 8: 00 p.m. on November 10, the turnover of JD.com 's "Singles Day" household appliances exceeded 2 billion in five minutes. Trend entertainment televisions, regional washing machines, fresh air conditioners and floor washing machines all increased by more than five times compared with the same period last year. Haier Smart Home's retail sales in the first battle of Singles' Day exceeded 2.5 billion, an increase of 62 percent.
Anxin Securities Research News believes that the prosperity of the home appliance industry is gradually coming out of the trough. In the case that various risk factors have gradually price in, the marginal improvement in fundamentals is expected to lead to valuation repair. At present, it is recommended to focus on the emerging category leading companies that continue to improve management and benefit from the upgrading of consumption.