Ant Group said that since early last year launched the special action “Ant 315" to promote consumer protection initiatives such as Aggregate Security Center, Security Center, Privacy Center, Commercial Marketing Department, Platform Governance Department, etc., and launched more than 30 measures such as platform responsibility and product experience. “chant” has sent rational consumption reminders of more than 160 million, and the average bill amount of users using this function decreased by 5%.
In addition, the average borrowing balance of users with this function decreased by 11.3%. Ant Group AI anti-fraud daily average risk warning of 500,000 people last year, the risk of gambling in the platform decreased by 50%, and financial education in 100 counties.
In terms of product experience, Ant Group launched a user protection center last year, users visited more than 70 million people, down the shelf 70 users are not satisfied with the products and applets. During the period, the home page management function will be upgraded, and the future will effectively protect consumer rights through continuous initiatives.
