Why TikTok Might Turn Out To Be Meta Platform's 'Formidable Foe'
Why TikTok Might Turn Out To Be Meta Platform's 'Formidable Foe'
Meta Platforms Inc.'s (NASDAQ:FB) fourth-quarter disappointment was partly blamed on competition from short-video app TikTok.
Meta Platform Inc.(納斯達克股票代碼：FB)第四季度業績令人失望，部分原因是來自短視頻應用的競爭TikTok。
An analyst at Ark Invest suggested TikTok would prove to be a "formidable foe" for the social media giant.
Ark Invest的一位分析師表示，TikTok將被證明是這家社交媒體巨頭的“強大敵人”。
What Happened: Meta CEO Mark Zuckerberg mentioned the TikTok competition as one of the reasons for the company's disappointing guidance.
發生的事情：Meta首席執行官馬克·扎克伯格提到TikTok的競爭是該公司業績指引令人失望的原因之一。
TikTok is taking a significant share of consumer mindshare and is posing a threat to Meta, Ark Invest analyst Nicholas Grous said in a note.
TikTok在消費者心目中佔據了相當大的份額，並對Meta，Ark Invest分析師尼古拉斯·格羅斯構成了威脅在一張紙條上説。
TikTok is the only non-Meta-owned app to reach 3 billion downloads globally, the analyst noted. Meta is attempting to take on TikTok with its Reels, a short-form video platform on its Instagram subsidiary, he added.
這位分析師指出，TikTok是唯一一款全球下載量達到30億次的非Meta所有的應用程序。他補充説，Meta正試圖通過其子公司Instagram上的短片視頻平臺Reels與TikTok展開競爭。
"Given its focus on The Metaverse, we are wondering if Meta has the DNA and time to compete on the short-form video front," Grous said.
格羅斯説：“鑑於美達的重點放在元宇宙上，我們想知道美達是否有足夠的基因和時間在短片領域展開競爭。”
TikTok's differentiation, the analyst said, is its superior suite of high-end video creation and editing tools, of which Reels has no match.
這位分析師説，TikTok的不同之處在於其卓越的高端視頻創作和編輯工具套件，Reels無法與之匹敵。
Related Link: Instagram Reels Vs. TikTok Vs. YouTube Shorts Vs. Snapchat Spotlight: How Social Video Apps Stack
相關鏈接：Instagram Reels vs.TikTok vs.YouTube上的短片VS。Snapchat Spotlight：社交視頻應用如何堆疊
Why It's Important: Meta and its smaller rival Snap Inc (NASDAQ:SNAP) have both implied at their respective earnings calls that the future of social media will look like TikTok.
為什麼它很重要：Meta及其規模較小的競爭對手Snap新浪納斯達克(Tmall：Snap)在各自的財報電話會議上都暗示，社交媒體的未來將像TikTok一樣。
Zuckerberg shared at a company-wide virtual meeting that it is important to focus on growing Meta's short-video product as it faces an "unprecedented level of competition" from TikTok, Bloomberg reported, citing a person who attended the meeting.
彭博社援引一位出席會議的人士的話報道，扎克伯格在一次全公司虛擬會議上表示，隨着Meta面臨來自TikTok的“前所未有的競爭”，專注於發展Meta的短視頻產品非常重要。
For now, it appears TikTok has the upper hand, given Meta's divided focus amid multiple risks, including the impact from Apple Inc.'s (NASDAQ:AAPL) privacy changes and an uncertain foray into Metaverse.
就目前而言，TikTok似乎佔據了上風，因為Meta在多重風險中存在分歧，包括來自蘋果。的(納斯達克：AAPL)隱私變化和進軍元宇宙的不確定性。
At last check, Meta shares were down 4.13% to $227.31 Monday afternoon at publication.
截至週一下午公佈的最新數據，Meta股價下跌4.13%，至227.31美元。