LOS ANGELES, February 18, 2022 - Troika Media Group (NASDAQ:TRKA),
through its subsidiary, Troika IO, has become the first publicly-traded company to
use the Bitcoin ledger to secure its non-fungible tokens (NFTs) backed by luxury
brands. With more fashion and luxury brands looking to capitalize on NFTs and
crypto offerings, Troika IO will provide a new way for brands to list luxury assets tied
to NFTs using a familiar asset such as Bitcoin.
Troika's NFT marketplace, Redeeem NFT, serves as a marketplace for luxury asset-
backed NFTs and lists a number of rare luxury goods including handbags and
wallets...
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