公告称，“奥特曼”系列是全球非常知名的IP，正值“奥特曼”系列55周年之际，在全球范围内第一次落地“奥特曼”主题酒店、主题餐厅等规模的主题内容亦证明了集团的产品品质和运营能力得到认可。此次与“奥特曼”系列合作，是该集团IP战略重要的布局，将集团独具特色的极地海洋文化与“奥特曼”系列有机结合，丰富上海公园产品序列，提升游客游玩体验感，进一步释放上海公园园内的消费潜力。针对此次合作，奥特曼官方还将与海昌合作通过互联网、电视媒体、户外广告等方式进行宣传。集团在与有影响力的IP合作的同时，将持续打造自有IP，通过粉丝效应及文化的赋能，让我们的主题公园的消费具有更长久的效应及更好的议价能力。Zhitong Finance App News,$Haichang Ocean Park (02255.HK) $According to the announcement, Shanghai Haichang Polar Ocean World Co., Ltd., a wholly-owned subsidiary of the group, recently signed a license agreement with Shanghai Xinchuanghua Culture Development Co., Ltd. (Shanghai Xinchuanghua) to carry out a series of commercial cooperation relating to the use of the “Ultraman” series of works.
According to the license agreement, with permission from Shanghai Xinchuanghua, the group will use the “Ultraman” series of works and images in public spaces, theme plazas and other areas of Shanghai Haichang Ocean Park (Shanghai Park), including setting up an “Ultraman” theme hotel, theme restaurant, performance theater, theme exhibition, and theme store in Shanghai Park. In addition, Shanghai Park will also develop Haichang limited edition Ultraman products, float parades, AR applications, etc.; and obtain permission to sell limited products at offline stores within designated regions and the Group's official sales platform on the Internet. The license period starts on July 1, 2022 and ends on June 30, 2025. Under the same licensing conditions, both parties can renew the license within 60 days before the expiration of the license agreement.
According to the license agreement, Tsuburaya Productions Co., Ltd. is the copyright holder of the “Ultraman” series, and has legal, complete, and valid copyright for the “Ultraman” series in all countries and regions around the world. With legal permission from Tsuburaya Production Co., Ltd., Shanghai Xinchuanghua has the right to use intellectual property rights such as copyrights, trademarks, etc. of the “Ultraman” series of movies and TV works, works of art, character names, character images, and props, etc., and the right to re-license them to third parties in mainland China.
According to the announcement, the “Ultraman” series is a well-known IP in the world. It coincides with the 55th anniversary of the “Ultraman” series. The launch of “Ultraman” themed hotels and themed restaurants for the first time in the world also proves that the group's product quality and operational capabilities have been recognized. This collaboration with the “Ultraman” series is an important layout of the Group's IP strategy. It organically combines the group's unique polar marine culture with the “Ultraman” series, enriches the Shanghai Park product sequence, enhances visitors' sense of experience, and further unleashes the consumption potential of Shanghai Park Park. In response to this collaboration, Ultraman will also cooperate with Haichang to promote it through the Internet, television media, and outdoor advertisements. While cooperating with influential IPs, the Group will continue to build its own IP. Through fan effects and cultural empowerment, our theme park consumption will have a longer lasting effect and better bargaining power.
