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美國
證券交易委員會
華盛頓特區,郵編20549
表格 10-Q
根據1934年證券交易法第13或15(d)條款的季度報告。
截至2024年6月30日季度結束 2024年9月30日
根據1934年證券交易法第13或15(d)條款的過渡報告

委員會文件編號 001-41511

LiveWire Logo.jpg

LiveWire集團,公司。
(依憑章程所載的完整登記名稱)

特拉華87-4730333
(成立地或組織其他管轄區)(聯邦稅號)
西茲庫恩(West Juneau Avenue)3700號
(650) 447-8424
密爾瓦基, 威斯康辛州 53208
(總部辦公地址)
(發行人電話號碼,含區號)



根據法案第12(b)條登記的證券:
每種類別的名稱交易標的(s)每個註冊交易所的名稱
普通股,每股面值$0.0001LVWR紐約證券交易所
購買普通股的認股權證LVWR Warrant紐約證券交易所
標示勾選是否該登記者已在過去12個月(或該登記者應該提交這些報告的更短期間)內按照1934年證券交易法第13條或第15(d)條的規定提交了所需提交的所有報告,並且(2)該登記者在過去90天內一直受到這些提交要求的規定。 Yes☒ 否 ☐
請打勾號表明註冊人是否根據《S-t條例405條規定(本章節232.405號)的規定,在過去12個月內(或註冊人需要提交此類文件的更短期限內),已提交每個交互數據文件。 Yes☒ 否 ☐
請勾選指示登記者是否為大型快速提交人、快速提交人、非快速提交人、較小的報告公司或新興成長型公司。請參閱交易所法規120億2條,了解「大型快速提交人」、「快速提交人」、「較小的報告公司」和「新興成長型公司」的定義。
大型加速歸檔人  加速檔案提交者 新興成長型企業 
非加速歸檔人 
 較小報告公司 
如果一家新興成長企業,請勾選方框,以表示登記人選擇不使用根據《交易所法》第13(a)條所提供的任何新的或修訂的財務會計標準所規定的延長過渡期。   
請以勾選方式表示,是否登記人是一家外殼公司(如法案規定的第120億2條)。 是 ☐ 否
截至2024年11月4日,登記人公開發行普通股股份總數為: 203,250,248 股份



LiveWire Group, Inc.
10-Q基本報表
截至2024年9月30日季度結束
第一部分
項目 1。
第二項。
第三項。
第四項。
第二部分
項目 1。
第1項事項
第二項。
第三項。
第四項。
第5項。
第6項。


2


關於前瞻性陳述的注意事項
本季度十份報告表格10-Q("季度報告")包含前瞻性陳述。該公司打算使這些前瞻性陳述受到《證券法》修訂本《證券法》第27A條和修訂本《證券交易法》第21E條的前瞻性陳述安全港條款的保護。本季度報告中除歷史事實陳述之外的所有陳述均可能屬於前瞻性陳述。在某些情況下,您可以通過"可能","將","應該","預期","計劃","預測","可能","打算","目標","項目","思考","相信","估計","預測","潛在"或"繼續",或這些或其他類似表達方式來識別前瞻性陳述。本季度報告中的前瞻性陳述包括但不限於關於未來營運和財務狀況、行業和業務趨勢、股權酬勞、業務策略、計畫、市場增長、與公司氣候承諾相關的計劃和目標,以及公司未來營運目標。

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本季度報告中的意向論述僅為預測。公司主要基於目前對可能影響公司業務、財務狀況和運營結果的未來事件和財務趨勢的期望和預測來提出這些意向論述。意向論述涉及已知和未知風險、不確定因素和可能導致實際結果、表現或成就與意向論述中的任何未來結果、表現或成就實質上不同的其他重要因素,包括但不限於公司損失歷史、預期未來將承擔重大開支和持續虧損的預期;公司未來的資本需求、現金來源和用途;公司獲得運營資金並管理成本的能力;與零售合作夥伴不願參與公司市場推廣業務模式或無法建立或維護與顧客關係,對公司新能源車的影響風險;公司業務、擴張計畫和機遇,包括擴展業務並有效管理未來增長的能力;競爭對公司未來業務的影響、新能源車的普及速度和深度以及在新能源車和產品方面實現計畫的競爭優勢的能力,包括在可靠性、安全性和效率方面;公司執行業務模式的能力,包括其計畫新能源車的市場接受度;與公司有限的運營歷史、業務推廣和預期業務里程碑的時間安排相關的風險,包括公司能否按時和大規模地開發和賣出足夠優質且有吸引力的新能源車;公司財務和業務表現,包括財務預測和業務指標及其中的任何基本假設;公司戰略的變化、未來運營、財務狀況、估計收入和虧損、預計成本、前景和計畫;公司吸引和保留大量客戶的能力;公司作為高度競爭性和快速發展的新能源車行業開路先鋒所面臨的挑戰風險;公司負面影響可能由H-D為整體利益做出可能負面影響公司整體業務的決策風險;公司與H-D的關係及其對其他業務關係的影響風險;公司利用代工廠商以協助代工新能源車的風險,包括H-D和光陽機車股份有限公司、光陽資本股份有限公司、順暉投資股份有限公司、心路投資股份有限公司和光陽控股有限公司(統稱“光陽集團”)進行代工制造新能源車的能力;與公司新能源車的設計、製造、融資、審批、推出和交付可能出現延遲的風險;與構建公司供應鏈相關的風險,包括公司依賴現有供應商以及公司可能需要獲取單一供應商或有限供應商的供應商,涉及其電池和半導體芯片等關鍵元件;公司能否依賴第三方和公共充電網絡;公司吸引和保留關鍵人員的能力;與公司業務和H-D業務重疊並被認為是競爭對手的風險;公司無法與H-D保持良好關系或無法得到解決可能出現的公司和H-D之間的任何爭端的有利解決方案的風險;公司依賴於H-D提供多項服務,包括與質量和安全測試有關的服務,如果這些服務安排終止,公司可能需要大量投資建立自己的安全測試設施,或者公司可能需要以提高成本從另一第三方獲得此類服務;公司決定讓H-D產品或任何其他公司產品實現電動化的風險;公司對自身能夠獲得和保持知識產權保護並不侵犯他人權利的期望;公司的數據被盜用及網絡安全概念受威脅可能引起的損害;法律、監管要求、政府激勵措施和燃料和能源價格的變化;健康流行對公司業務、所面臨的其他風險以及可能采取的應對措施的影響;訴訟、監管程序、投訴、產品責任索賠和/或不利事件;公司可能會被宣發的任何經濟、業務和/或競爭因素所不利影響;以及本季度報告第II部分“項目1A.風險因素”中所討論的其他重要因素,以及公司截至2023年12月31日期的年度報告表格10-k中“1A.風險因素”項目中討論的重要因素。本季度報告中的意向論述是根據公司截至2024年11月6日申報本報告的日期所提供的信息,公司放棄公開更新這些意向論述以反映後續事件或情況的任何責任。本季度報告中的意向論述是基於並對公司可得於本季度報告日期的信息,雖然公司認為這些信息構成這些論述的合理基礎,但這些信息可能有限或不完整,公司的論述不應被視為表明公司已對所可能獲得的所有相關信息進行了全面的調查或審查。這些論述具有固有的不確定性,投資者應謹慎從中得出結論。

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請閱讀本季度報告以及公司在本季度報告中參考並作爲本季度報告附表的文件,理解實際未來結果、表現和成就可能與公司預期大不相同。公司通過這些警告性聲明對所有的前瞻性聲明進行限定。本報告中的前瞻性聲明僅適用於本季度報告的日期。除非適用法律要求,公司不打算公開更新或修訂本季度報告中包含的任何前瞻性聲明,無論是否有任何新信息、未來事件或其他情況。

根據本季度報告所述,除非另有說明或情況要求,在提到「LiveWire」、「公司」、「我們」、「我們」的引用時,指的是LiveWire集團有限公司及其合併子公司。
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第一部分
項目1.基本報表

LIVEWIRE GROUP, INC。
綜合損失和營業收入綜合表
(以千爲單位,除每股金額外)
(未經審計)
 
三個月結束了九個月已經結束
九月三十日
2024
九月三十日
2023
九月三十日
2024
九月三十日
2023
收入,淨額$4,445 $8,144 $15,872 $22,932 
成本和支出:
銷售商品的成本(包括關聯方金額 $2,857 和 $12,396 分別爲截至2024年9月30日的三個月和九個月,以及 $2,094 和 $9,585 分別爲截至2023年9月30日的三個月和九個月;見註釋11)
5,965 7,052 23,301 23,516 
銷售、管理和工程費用(包括關聯方金額 $2,756 和 $8,241 分別爲截至2024年9月30日的三個月和九個月,以及 $3,338 和 $11,527 分別爲截至2023年9月30日的三個月和九個月;見註釋11)
25,005 26,435 77,683 81,650 
運營成本和支出總額30,970 33,487 100,984 105,166 
營業損失(26,525)(25,343)(85,112)(82,234)
利息收入 1,252 2,726 4,864 8,172 
認股權證負債公允價值的變化2,581 8,038 9,131 (2,332)
所得稅前虧損(22,692)(14,579)(71,117)(76,394)
所得稅(福利)準備金2 (1)26 63 
淨虧損(22,694)(14,578)(71,143)(76,457)
其他綜合損失:
外幣折算調整5 (7)(19)(7)
綜合虧損$(22,689)$(14,585)$(71,162)$(76,464)
每股淨虧損,基本和攤薄後(注5)$(0.11)$(0.07)$(0.35)$(0.38)
附註是基本報表的重要組成部分。
6


LIVEWIRE GROUP, INC。
基本報表
(以千爲單位,除每股面值外)
(未經審計)
九月三十日,
2024
12月31日,
2023
資產
流動資產:
現金及現金等價物$88,442 $167,904 
應收賬款淨額1,670 4,295 
來自關聯方的應收賬款541 3,402 
淨存貨33,358 32,122 
其他流動資產3,363 3,004 
總流動資產127,374 210,727 
物業、廠房和設備,淨值34,863 37,682 
商譽8,327 8,327 
遞延所得稅資產6 4 
租賃資產965 1,868 
無形資產-淨額1,122 1,347 
其他長期資產5,641 6,192 
總資產$178,298 $266,147 
負債及股東權益
流動負債:
應付賬款$1,865 $3,554 
 14,501 20,371 
應計負債19,064 21,189 
租賃負債的當前部分512 1,152 
流動負債合計35,942 46,266 
租賃負債的長期部分491 792 
遞延稅款負債112 93 
認股權負債3,188 12,319 
其他長期負債908 814 
總負債40,641 60,284 
股東權益:
股東權益:
優先股,$0.0001 股份額; 20,000 股份獲授權; no 截至2024年9月30日和2023年12月31日,已發行和流通的股份
  
普通股,每股面值$0.0001 面值; 800,000 授權股份: 203,526已發行 203,250 截至2024年9月30日流通股爲 203,210 已發行股份及 203,030 截至2023年12月31日的未流通股份
20 20 
庫藏股,成本價:2024年9月30日 - 276 股,截至2023年12月31日 - 180
(2,896)(1,969)
股本溢價343,666 339,783 
累積赤字(203,131)(131,988)
已實現其他綜合收益 (損失)(2)17 
股東權益合計137,657 205,863 
負債和股東權益合計$178,298 $266,147 
附註是基本報表的重要組成部分。
7


LIVEWIRE GROUP, INC。
綜合現金流量表
(以千爲單位)
 (未經審計)
截至九個月爲止
九月三十日,
2024
九月三十日,
2023
經營活動現金流量:
淨損失$(71,143)$(76,457)
調整淨虧損爲經營活動使用的現金淨額
折舊和攤銷費用7,737 2,814 
認股權利公平價值變動(9,131)2,332 
股票補償費用3,883 6,566 
應收賬款減值準備25 45 
遞延所得稅17 63 
存貨減值4,294 1,664 
雲計算服務商開發成本 (470)
其他,淨額(477)(677)
流動資產和負債的變化:
應收賬款淨額2,600 (2,313)
來自關聯方的應收賬款2,861 (128)
存貨(5,530)(5,238)
其他流動資產(113)2,679 
應付賬款和應計負債(1,143)(2,149)
 (5,870)15,393 
經營活動現金淨額(71,990)(55,876)
投資活動現金流量:
資本支出(6,661)(10,970)
投資活動產生的淨現金流出(6,661)(10,970)
籌集資金的現金流量:
來自權證執行的收入(附註7)
 1,554 
普通股回購(927) 
籌資活動產生的淨現金流量(927)1,554 
匯率變動對現金及現金等價物的影響116  
現金及現金等價物淨減少$(79,462)$(65,292)
現金及現金等價物:
現金及現金等價物—期初餘額$167,904 $265,240 
現金及現金等價物淨減少(79,462)(65,292)
現金及現金等價物—期末餘額$88,442 $199,948 

附註是基本報表的重要組成部分。
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LIVEWIRE GROUP, INC。
股東權益綜合表
(以千計)
(未經審計)
 普通股額外
實收資本
資本
累積
赤字
Accumulated
其他
全面
收入(虧損)
庫藏股Total
 已發行
股份
資產負債表
2023年12月31日的餘額203,210 $20 $339,783 $(131,988)$17 $(1,969)$205,863 
淨損失— — — (23,644)— — (23,644)
其他綜合損失,淨額— — — — (18)— (18)
基於股份的報酬支出200 — 2,282 — — — 2,282 
普通股回購— — — — — (706)(706)
2024 年 3 月 31 日餘額203,410 20342,065 (155,632)(1)(2,675)183,777 
淨損失— — — (24,805)— — (24,805)
其他綜合損失,稅後淨額— — — — (6)— (6)
股份報酬支出116 — 281 — — — 281 
回購普通股— — — — — (221)(221)
2024年6月30日財務狀況203,526 20342,346(180,437)(7)(2,896)159,026
淨損失— — — (22,694)— — (22,694)
其他全面損失,稅後淨額— — — — 5 — 5 
股份補償費用— — 1,320 — — — 1,320 
2024年9月30日財務狀況203,526 $20 $343,666 $(203,131)$(2)$(2,896)$137,657 

 普通股額外
實收資本
資本
累積
赤字
Accumulated
其他
全面
收入(虧損)
庫藏股Total
 已發行
股份
資產負債表
2022年12月31日的餘額202,403 $20 $329,218 $(22,438)$ $ $306,800 
淨損失— — — (21,147)— — (21,147)
基於股份的報酬支出6 — 1,824 — — — 1,824 
2023年3月31日的結存202,409 20 331,042 (43,585)  287,477 
淨損失— — — (40,732)— — (40,732)
基於股份的報酬支出— — 2,378 — — — 2,378 
股東認購權行使— — 6 — — — 6 
2023年6月30日,餘額202,409 20333,426(84,317)249,129
淨損失— — — (14,578)— — (14,578)
其他綜合損失,淨額— — — — (7)— (7)
基於股份的報酬支出— — 2,364 — — — 2,364 
股東認股權證已行使135 — 1,630 — — — 1,630 
2023年9月30日餘額202,544 $20 $337,420 $(98,895)$(7)$ $238,538 
 
The accompanying notes are integral to the consolidated financial statements.

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LIVEWIRE GROUP, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Unaudited)

1. Description of Business and Basis of Presentation

LiveWire Group, Inc., a Delaware corporation, and its consolidated subsidiaries are referred to in these consolidated financial statements and notes as “we,” “our,” “us,” the “Company,” or “LiveWire.” The Company designs and sells electric motorcycles and electric balance bikes for kids with related electric motorcycle parts, accessories, and apparel. The Company operates in two segments: Electric Motorcycles and STACYC.

On September 26, 2022, the Company consummated a previously announced business combination and related financing transactions (collectively the “Business Combination”) pursuant to a business combination agreement, dated as of December 12, 2021 (the “Business Combination Agreement”), by and among AEA-Bridges Impact Corp (“ABIC”), LiveWire Group Inc., (formerly known as LW EV Holdings, Inc.), LW EV Merger Sub, Inc., a Delaware corporation (“Merger Sub”), Harley-Davidson, Inc., a Wisconsin corporation (“H-D”), and LiveWire EV, LLC (“Legacy LiveWire”), a wholly-owned subsidiary of H-D. The Business combination was accounted for as a reverse recapitalization. Under this method of accounting, ABIC was treated as the “acquired” company for financial reporting purposes. The net assets of ABIC were stated at historical cost, with no goodwill or other intangible assets recorded. The Business Combination resulted in net proceeds of approximately $293.7 million. The Company also assumed the Public Warrants and Private Warrants upon consummation of the Business Combination. See further detail in Note 7, Warrant Liabilities.

In connection with the Business Combination, H-D has the right to receive up to an additional 12,500,000 shares of the Company’s common stock in the future (the “Earn-Out Shares”) upon the occurrence of certain triggering events: (i) a one-time issuance of 6,250,000 Earn Out Shares if the volume-weighted average price (“VWAP”) of Common Stock is greater than or equal to $14.00 over any 20 trading days within any 30 consecutive trading day period; and (ii) a one-time issuance of 6,250,000 Earn Out Shares if the VWAP of Common Stock is greater than or equal to $18.00 over any 20 trading days within any 30 consecutive trading-day period, in each case, during a period beginning 18 months from September 26, 2022, the closing date of the Business Combination, and expiring five years thereafter.

Basis of Presentation

In the opinion of the Company’s management, the accompanying unaudited interim consolidated financial statements contain all adjustments, consisting only of normal recurring adjustments, necessary to present fairly the consolidated balance sheet as of September 30, 2024, the consolidated statements of operations and comprehensive loss and the consolidated statements of shareholders’ equity for the three and nine month periods ended September 30, 2024 and 2023, and the consolidated statements of cash flows for the nine month periods ended September 30, 2024 and 2023.

Certain information and disclosures normally included in complete financial statements have been condensed or omitted pursuant to the rules and regulations of the United States Securities and Exchange Commission (“SEC”) and generally accepted accounting principles in the United States of America (“GAAP”) for interim financial reporting. These unaudited consolidated financial statements should be read in conjunction with the audited consolidated financial statements and accompanying notes included in the Company’s Annual Report on Form 10-K for the year ended December 31, 2023.

The preparation of financial statements in conformity with U.S. GAAP requires the Company’s management to make estimates and assumptions that affect the amounts reported in the consolidated financial statements and the accompanying notes. Actual results could differ from those estimates. All intercompany transactions within the Company have been eliminated in preparing the consolidated financial statements.


10


2. New Accounting Standards

Accounting Standards Not Yet Adopted

In November 2023, the Financial Accounting Standards Board (FASB) issued Accounting Standards Update (ASU) No. 2023-07, Segment Reporting (Topic 280): Improvements to Reportable Segment Disclosures (ASU 2023-07). ASU 2023-07 is intended to improve reportable segment disclosures, primarily through enhanced disclosures about significant segment expenses. The main provisions of ASU 2023-07 require a public entity to disclose on an annual and interim basis: (i) significant segment expenses provided to the chief operating decision maker, (ii) an amount representing the difference between segment revenue less segment expenses disclosed under the significant segment expense principle and each reported measure of segment profit or loss and a description of its composition, (iii) provide all annual disclosures about a reportable segment's profit or loss and assets currently required under Topic 280 in interim periods, (iv) clarify that if the chief operating decision maker uses more than one measure of a segment's profit or loss in assessing segment performance and deciding how to allocate resources, a public entity may report one or more of those additional measures of segment profit, (v) the title and position of the chief operating decision maker and an explanation of how the chief operating decision maker uses the reported measure of segment profit or loss in assessing segment performance and deciding how to allocate resources, and (vi) all disclosures required by ASU 2023-07 and all existing segment disclosures under Topic 280 for an entity with a single reportable segment. The new guidance is effective for the fiscal years beginning after December 15, 2023 and for interim periods within fiscal years beginning after December 15, 2024. Early adoption is permitted. The adoption of ASU 2023-07 will not affect the Company’s financial position or our results of operations but will result in additional disclosures for the 2024 annual disclosures and interim periods beginning in 2025.

In December 2023, the FASB issued ASU No. 2023-09, Income Taxes (Topic 740): Improvements to Income Tax Disclosures, which is intended to enhance the transparency and decision usefulness of income tax disclosures. The main provisions of ASU 2023-09 require a public entity to disclose on an annual basis (i) specific prescribed categories in the rate reconciliation, (ii) provide additional information for reconciling items that meet a quantitative threshold, (iii) the amount of income taxes paid, net of refunds received, disaggregated by federal, state, and foreign taxes, (iv) the amount of income taxes paid, net of refunds received, disaggregated by individual jurisdictions in which income taxes paid is equal to greater than 5 percent of total income taxes paid, (v) income or loss from continuing operations before income tax expense or benefit disaggregated between domestic and foreign, and (vi) income tax expense or benefit from continuing operations disaggregated by federal, state, and foreign. ASU 2023-09 also removes certain disclosure requirements related to unrecognized tax benefits and cumulative unrecognized temporary differences. The new guidance is effective for the fiscal years beginning after December 15, 2024. Early adoption is permitted. The Company is still evaluating the impact ASU 2023-09 will have on the Company's consolidated financial statement disclosures.

11


3. Revenue

The Company recognizes revenue when it satisfies a performance obligation by transferring control of a good or service to a customer. Revenue is measured based on the consideration that the Company expects to be entitled to in exchange for the goods or services transferred. Taxes that are collected from a customer concurrent with revenue-producing activities are excluded from revenue.

Disaggregated revenue, net by major source was as follows (in thousands):
Three months endedNine months ended
September 30,
2024
September 30,
2023
September 30,
2024
September 30,
2023
Electric Motorcycles
Electric motorcycles$1,096 $1,156 $4,470 $3,248 
Parts, accessories and apparel113 182 413 334 
$1,209 $1,338 $4,883 $3,582 
STACYC
Electric balance bikes$2,398 $5,737 $7,938 $16,521 
Parts, accessories and apparel838 1,069 3,051 2,829 
$3,236 $6,806 $10,989 $19,350 
Total Revenue, net$4,445 $8,144 $15,872 $22,932 

Revenue from the sale of LiveWire One electric motorcycles, electric balance bikes, as well as parts and accessories and apparel are recorded when control is transferred to the customer, generally at the time of shipment to independent dealers and distributors or at the time of delivery to retail customers. S2 electric motorcycles, being motorcycles produced from LiveWire’s S2 platform using the Arrow Architecture model, contain two performance obligations, which is the sale of the electric motorcycle and a stand ready obligation to transfer Firmware Over The Air (“FOTA”) software updates to the electric motorcycle, when-and-if available, to the customer. Revenue on the sale of the S2 electric motorcycles is recorded at a point-in-time when control is transferred to the customer. As the unspecified FOTA software updates to S2 electric motorcycles are provided when-and-if they become available, revenue related to these updates is recognized ratably over the period the updates will be provided, estimated by management to be five years, commencing when control of the electric motorcycle is transferred to the customer. The standalone selling prices of performance obligations are estimated by considering costs to develop and deliver the good or service, third-party pricing of similar goods or services and other information that may be available. The Company allocates the transaction price among the performance obligations in proportion to the standalone selling price of the Company’s performance obligations.

The Company offers sales incentive programs to independent dealers, distributors and retail customers designed to promote the sale of its products. The Company estimates its variable consideration related to its sales incentive programs using the expected value method. The Company accounts for consideration payable as part of its sales incentives as a reduction of revenue, which is accrued at the later of the date the related sale is recorded or the date the incentive program is both approved and communicated. Variable consideration related to sales incentives and rights to return is adjusted at the earliest of when the amount of consideration the Company expects to receive changes, or the consideration becomes fixed. During the first quarter of 2024, the Company revised its retail partner strategy in the Electric Motorcycles segment and introduced new incentives with its retail partners. During the third quarter of 2024, the Company introduced additional incentives. As a result of incentives in 2024, for the three and nine months ended September 30, 2024, the Company recorded $117 thousand and $579 thousand of adjustments, respectively, for variable consideration related to previously recognized sales. Adjustments for variable consideration related to previously recognized sales were not material for the three and nine months ended September 30, 2023.

The Company offers the right to return eligible parts and accessories and apparel, electric balance bikes, and, in limited circumstances, on electric motorcycles. The Company estimates returns based on an analysis of historical trends and probability of returns and records revenue on the initial sale only in the amount that it expects to be entitled. The remaining consideration is deferred in a refund liability account. The refund liability is remeasured for changes in the estimate at each reporting date with a corresponding adjustment to revenue. The Company records a refund asset at the carrying amount of the goods at the time of sale, less any expected costs to recover the goods and any expected reduction in value as a reduction to Cost of goods sold. This amount is monitored and adjusted for impairment as necessary. The refund asset of $665 thousand and $299 thousand were included in Other current assets and the refund liability of $693 thousand and $327 thousand were included in Accrued liabilities in the Company’s consolidated balance sheets as of September 30, 2024 and December 31, 2023, respectively.
12



Shipping and handling costs associated with freight after control of a product has transferred to a customer are accounted for as fulfillment costs in Cost of goods sold. The Company accrues for the shipping and handling in the same period that the related revenue is recognized.

The Company offers standard, limited warranties on its electric motorcycles, electric balance bikes, and parts and accessories. These warranties provide assurance that the product will function as expected and are not separate performance obligations. The Company accounts for estimated warranty costs as a liability when control of the product transfers to the customer.

Contract Liabilities

The Company maintains certain contract liability balances related to payments received at contract inception in advance of the Company’s performance under the contract that generally relates to customer deposits for electric balance bikes and electric motorcycles and consideration received upon transfer of control of the S2 motorcycles for FOTA software updates. Contract liabilities are recognized as revenue once the Company performs under the contract. The current portion of contract liabilities of $205 thousand and $214 thousand were included in Accrued liabilities and the long-term portion of contract liabilities of $351 thousand and $245 thousand were included in Other long-term liabilities in the Company's Consolidated balance sheets as of September 30, 2024 and December 31, 2023, respectively. The Company expects to recognize $205 thousand included in Accrued Liabilities as of September 30, 2024 over the next twelve months. The Company expects to recognize $351 thousand included in Other long-term liabilities at September 30, 2024 over the next five years.

Previously deferred revenue recognized as revenue in the three months ended September 30, 2024 and 2023 was $22 thousand and zero, respectively, and $109 thousand and $163 thousand in the nine months ended September 30, 2024 and 2023, respectively.

4. Income Taxes

The Company’s effective income tax rate was 0.0% and 0.1% for the nine months ended September 30, 2024 and 2023.

The Company’s effective tax rate for each period differs from the U.S. statutory rate of 21% as the Company is not recognizing an income tax benefit related to the losses generated in the U.S. as there is not sufficient positive evidence regarding the ability to realize the benefit of these losses.

5. Earnings Per Share

The Company computes earnings per share (“EPS”) in accordance with ASC 260, Earnings per Share. Basic EPS is computed by dividing net income (loss) available to common shareholders by the weighted-average number of shares of common stock outstanding. Diluted EPS is computed using the weighted-average number of shares of common stock, plus the effect of potentially dilutive securities. The Company applies the treasury method to calculate the dilution impact of share-based awards- restricted stock, performance share units, and warrants. Because the Company has reported a net loss for all periods presented, diluted net loss per share is the same as basic net loss per share as all of the potentially dilutive shares were anti-dilutive in those periods.

Computation of basic and diluted earnings per share was as follows (in thousands, except per share amounts):
Three months endedNine months ended
September 30,
2024
September 30,
2023
September 30,
2024
September 30,
2023
Net loss$(22,694)$(14,578)$(71,143)$(76,457)
Basic weighted-average shares outstanding 203,250 202,529 203,174 202,448 
Effect of dilutive securities – warrants    
Effect of dilutive securities – employee stock compensation awards    
Diluted weighted-average shares outstanding203,250 202,529 203,174 202,448 
Earnings per share (1):
Basic$(0.11)$(0.07)$(0.35)$(0.38)
Diluted$(0.11)$(0.07)$(0.35)$(0.38)
13


(1) Earnings per share amounts are calculated discretely and, therefore, may not add up to the total due to rounding

Diluted net loss per share is computed by giving effect to all potential shares of common stock, to the extent dilutive, including unvested restricted stock units (“RSUs”), unvested performance share units (“PSUs”), and Warrants (as defined in Note 7, Warrant Liabilities). Potential shares of common stock are excluded from the computation of diluted net loss per share if their effect would have been anti-dilutive for the periods presented or if the issuance of shares is contingent upon events that did not occur by the end of the period. For the three and nine months ended September 30, 2024, 1,841 thousand employee stock compensation plan awards were excluded from the computation of diluted net loss per share because the effect would have been anti-dilutive. For the three and nine months ended September 30, 2023, 3,334 thousand employee stock compensation plan awards were excluded from the computation of diluted net loss per share because the effect would have been anti-dilutive. For the three and nine months ended September 30, 2024 and 2023, 30,365 thousand warrants were excluded from the computation of diluted net loss per share because the effect would have been anti-dilutive. Additionally, the Company has not included the impact of the Earn-Out Shares, discussed in Note 1, Description of Business and Basis of Presentation, in the calculation of EPS as the triggering events have not occurred.

6. Additional Balance Sheet Information

Inventories are valued at the lower of cost or net realizable value using the first-in, first-out (“FIFO”) method for electric motorcycles and related products and average costing method for electric balance bikes. Inventories, net consisted of the following (in thousands):
September 30,
2024
December 31,
2023
Raw materials and work in process$ $486 
Electric motorcycles and electric balance bikes30,763 28,205 
Parts and accessories and apparel2,595 3,431 
Inventories, net$33,358 $32,122 

Accrued liabilities primarily include accrued capital expenditures of $2,262 thousand, accrued payroll and employee benefits of $5,373 thousand, accrued engineering costs of $2,706 thousand, and accrued restructuring of $2,498 thousand as of September 30, 2024. Accrued liabilities primarily include accrued capital expenditures of $4,933 thousand, accrued payroll and employee benefits of $7,077 thousand, and accrued engineering costs of $5,215 thousand as of December 31, 2023.

7. Warrant Liabilities

Upon consummation of the Business Combination, the Company assumed 30,499,990 Warrants to purchase the Company’s Common Stock, comprised of 19,999,990 public warrants, originally issued by ABIC as part of ABIC’s IPO of units (the “Public Warrants”) and 10,500,000 of outstanding warrants originally issued in a private placement in connection with the IPO of ABIC (the “Private Placement Warrants”, collectively with the Public Warrants, the “Warrants”). The Warrants expire five years from the completion of the Business Combination. There were 19,865,207 Public Warrants outstanding as of September 30, 2024 and December 31, 2023, respectively, and 10,500,000 Private Warrants outstanding as of September 30, 2024 and December 31, 2023.

Each Warrant entitles the registered holder to purchase one share of Common Stock at a price of $11.50 per share. A Warrant holder may exercise its Warrants only for a whole number of shares of Common Stock. This means only a whole Warrant may be exercised at a given time by a Warrant holder. No fractional Warrants were issued upon separation of the units and only whole warrants trade. The Company will receive the proceeds from the exercise of any warrants in cash. The Warrants will expire five years after the completion of the Business Combination, or earlier upon redemption or liquidation.

14


Public Warrants

Redemption of Warrants when the price per Common Stock share equals or exceeds $18.00: The Company may redeem the outstanding Warrants (except as described with respect to the Private Placement Warrants):


in whole and not in part;
at a price of $0.01 per Warrant;
upon not less than 30 days’ prior written notice of redemption; and
if, and only if, the reported last sales price of the Company’s Common Stock equals or exceeds $18.00 per share for any 20 trading days within a 30-trading day period ending on the third trading day prior to the date on which the Company sends the notice of redemption to the Warrant holders.

Redemption of Warrants when the price per Common Stock share equals or exceeds $10.00: Once the Warrants become exercisable, the Company may redeem the outstanding Warrants:

in whole and not in part;
at $0.10 per Warrant upon a minimum 30 days’ prior written notice of redemption provided that holders will be able to exercise their Warrants on a cashless basis prior to redemption and receive that number of shares determined by reference to the agreed table, based on the redemption date and the “fair market value” of Common Stock;
if, and only if, the closing price of the shares of Common Stock equals or exceeds $10.00 per share (as adjusted for adjustments to the number of shares issuable upon exercise or the exercise price of a Warrant) for any 20 trading days within the 30-trading day period ending three trading days before we send the notice of redemption to the Warrant holders; and
if the closing price of the shares of Common Stock for any 20 trading days within a 30-trading day period ending on the third trading day prior to the date on which we send the notice of redemption to the Warrant holders is less than $18.00 per share (as adjusted for adjustments to the number of shares issuable upon exercise or the exercise price of a Warrant), the Private Placement Warrants must also be concurrently called for redemption on the same terms as the outstanding Warrants, as described above.

Private Placement Warrants

The Private Placement Warrants have terms and provisions that are similar to those of the Public Warrants, including as to the exercise price, exercisability and exercise period. The Private Placement Warrants will not be redeemable by the Company so long as they are (i) held by the initial purchasers of the Private Placement Warrants or its permitted transferees and (ii) the reference value exceeds $18.00 per share. The initial Private Placement Warrant purchasers, or its permitted transferees, have the option to exercise the Private Placement Warrants on a cashless basis if the reference value is between $10.00 and $18.00. If the Private Placement Warrants are held by holders other than AEA-Bridges Impact Sponsor, LLC (the “Sponsor”) or its permitted transferees, the Private Placement Warrants will be redeemable by the Company in all redemption scenarios and exercisable by the holders on the same basis as the Public Warrants.

During the three and nine months ended September 30, 2024, there were no redemptions or exercises of the Public Warrants or Private Warrants. There were no redemptions and exercises of 135 thousand of the Public Warrants during the three and nine months ended September 30, 2023. There were no exercises or redemptions of the Private Warrants during the three and nine months ended September 30, 2023.

During the three and nine months ended September 30, 2024, the Company recognized income of $2,581 thousand and $9,131 thousand respectively, as a change in fair value of warrant liabilities in the consolidated statements of operations and comprehensive loss. During the three and nine months ended September 30, 2023, the Company recognized income of $8,038 thousand and expense of $2,332 thousand, respectively, as a change in fair value of warrant liabilities in the consolidated statements of operations and comprehensive loss. The Company determined the Public Warrants and Private Placement Warrants do not meet the criteria to be classified in stockholders’ equity and the fair value of the warrants should be classified as a liability. The Company’s Warrant liability was $3,188 thousand and $12,319 thousand as of September 30, 2024 and December 31, 2023, respectively.

15


8. Fair Value

The Company assesses the inputs used to measure fair value using a three-tier hierarchy.

Level 1 inputs include quoted prices for identical instruments and are the most observable.

Level 2 inputs include quoted prices for similar assets and observable inputs.

Level 3 inputs are not observable in the market and include the Company’s judgments about the assumptions market participants would use in pricing the asset or liability.

The Company’s assets and liabilities measured at fair value on a recurring basis, aggregated by the level in the fair value hierarchy within which those measurements fall, were as follows (in thousands):
September 30, 2024
Level 1Level 2Level 3Total
Assets:
Money market funds$80,000 $ $ $80,000 
Liabilities:
Public Warrants$2,086 $ $ $2,086 
Private Placement Warrants 1,102  1,102 
Share-based awards settled in cash333   333 
$2,419 $1,102 $ $3,521 
December 31, 2023
Level 1Level 2Level 3Total
Assets:
Money market funds$161,000 $ $ $161,000 
Liabilities:
Public Warrants$8,059 $ $ $8,059 
Private Placement Warrants 4,260  4,260 
Share-based awards settled in cash1,268   1,268 
$9,327 $4,260 $ $13,587 

There were no significant assets or liabilities on the Company’s Consolidated balance sheets measured at fair value on a nonrecurring basis.

Recurring Fair Value Measurements

Money Market Funds

Money market funds include highly liquid investments with an original maturity of three or fewer months and are presented within Cash and cash equivalents in the Consolidated balance sheets. They are valued using quoted market prices in active markets and are classified under Level 1 within the fair value hierarchy.

Warrant Liabilities

The Public Warrants are publicly traded under the symbol “LVWR WS” and the fair value of the Public Warrants at a specific date is determined by the closing price of the Public Warrants as of that date. As such, the Public Warrants are classified within Level 1 of the fair value hierarchy. The fair value of the Private Placement Warrants was determined using the closing price of the Public Warrants as the Private Placement Warrants have terms and provisions that are economically similar to those of the Public Warrants. The Private Placement Warrants are classified as Level 2 of the fair value hierarchy due to the use of an observable market quote for a similar asset in an active market.

16


Share-based awards settled in cash

Share-based awards settled in cash represent grants of share-based awards that will be settled with employees in cash and are presented within Accrued liabilities and Other long-term liabilities in the Consolidated balance sheets. They are valued using the market price of the Company’s and Harley-Davidson, Inc.’s stock and are remeasured at each balance sheet date and are classified under Level 1 under the fair value hierarchy.

Other Fair Value Measurements

The fair value of financial instruments classified as Cash and cash equivalents, Accounts receivable, net, and Accounts payable on the Consolidated balance sheets approximate carrying value due to the short-term nature and the relative liquidity of the instruments.

9. Product Warranty and Recall Campaigns

The Company provides a limited warranty on new electric motorcycles for a period of two years, except for the battery which is covered for five years. The Company also provides limited warranties on parts and accessories and electric balance bikes. The warranty coverage for the retail customer generally begins when the product is sold to the retail customer. The Company accrues future warranty claims at the time of sale by the Company using an estimated cost based primarily on historical Company claim information. In the case of both warranty and recall costs, as actual experience becomes available it is used to update the accruals.

Additionally, the Company may from time-to-time initiate certain voluntary recall campaigns. The Company records estimated recall costs when the liability is both probable and estimable. This generally occurs when the Company’s management approves and commits to a recall. The warranty and recall liability are included in Accrued liabilities and Other long-term liabilities on the Consolidated balance sheets.

Changes in the Company’s warranty and recall liability were as follows (in thousands):
Three months endedNine months ended
September 30,
2024
September 30,
2023
September 30,
2024
September 30,
2023
Balance, beginning of period$621 $562 $1,011 $566 
Warranties issued during the period104 55 385 160 
Settlements made during the period(119)(99)(600)(205)
Recalls and changes to pre-existing warranty liabilities351  161 (3)
Balance, end of period$957 $518 $957 $518 

The liability for recall campaigns included in the above table was $159 thousand and zero as of September 30, 2024 and December 31, 2023, respectively.

10. Commitments and Contingencies

Contingencies – The Company is subject to claims related to product and other commercial matters. In determining costs to accrue related to these items, the Company carefully analyzes cases and considers the likelihood of adverse judgments or outcomes, as well as the potential range of possible loss. The Company accrues for matters when losses are both probable and estimable. Any amounts accrued for these matters are monitored on an ongoing basis and are updated based on new developments or new information as it becomes available for each matter. Refer to Note 9, Product Warranty and Recall Campaigns, for a discussion of warranty and recall liabilities. The Company had no product liability claims as of September 30, 2024 and December 31, 2023.

17


Litigation and Other Claims – The Company from time to time may be subject to lawsuits and other claims related to product, commercial, employee, environmental and other matters in the normal course of business. In determining costs to accrue related to these items, the Company carefully analyzes cases and considers the likelihood of adverse judgments or outcomes, as well as the potential range of possible loss. The Company accrues for matters when losses are both probable and estimable. Any amounts accrued for these matters are monitored on an ongoing basis and are updated based on new developments or new information as it becomes available for each matter. The Company, through H-D, also maintains insurance coverage for product liability exposures. The Company believes that its accruals and insurance coverage are adequate and there are no material exposures to loss in excess of amounts accrued and insured for losses related to these matters.

11. Related Party Transactions

In connection with the Business Combination, the Company entered into a number of agreements with H-D to govern and provide a framework for the relationship between the parties going forward pursuant to which the Company and/or H-D have continuing obligations to each other. All transactions with H-D subsequent to the Business Combination are considered related party transactions. Agreements that the Company entered into in connection with the separation from H-D that resulted in related party transactions include the Transition Services Agreement, Master Services Agreement, Contract Manufacturing Agreement, Joint Development Agreement, and Tax Matters Agreement. Refer to Note 16, Related Party Transactions, of the consolidated financial statements in the Company’s 2023 Form 10-K for additional details on the agreements entered into by the Company as part of the Separation.
Related Party Sales and Purchases in the Ordinary Course of Business
Transactions Associated with Service Agreements with H-D
Cost of goods sold - For the three and nine months ended September 30, 2024, there are $2,857 thousand and $12,396 thousand, respectively, and for the three and nine months ended September 30, 2023, there are $2,094 thousand and $9,585 thousand, respectively, of Cost of goods sold with H-D on the consolidated statements of operations and comprehensive loss. Of the Costs of goods sold with H-D, for the three and nine months ended September 30, 2024, $2,853 thousand and $12,294 thousand, respectively, and for the three and nine months ended September 30, 2023, $2,028 thousand and $5,796 thousand, respectively, are related to purchases, primarily motorcycles, under the terms of the Contract Manufacturing Agreement. These purchases of electric motorcycles from H-D are sold to the Company’s customers resulting in Cost of goods sold. Also included in the total Cost of goods sold with H-D for the three and nine months ended September 30, 2023 is a provision of $40 thousand and $3,757 thousand, respectively, related to a liability for excess inventory components held by H-D that the Company expects to be obligated to reimburse H-D under the terms of the Contract Manufacturing Agreement.
Selling, administrative and engineering - During the three and nine months ended September 30, 2024 there are $2,756 thousand and $8,241 thousand, respectively, and for the three and nine months ended September 30, 2023 there were $3,338 thousand and $11,527 thousand, respectively, in expenses associated with services rendered in conjunction with the various service agreements with H-D, which are presented within Selling, administrative and engineering on the consolidated statements of operations and comprehensive loss.

Accounts payable to related party - As of September 30, 2024 and December 31, 2023, there is $14,501 thousand and $20,371 thousand, respectively, due to H-D and presented as Accounts payable to related party on the Consolidated balance sheets. Of the amount outstanding to H-D, as of September 30, 2024 and December 31, 2023, $5,394 thousand and $10,020 thousand, respectively, is associated with inventory purchased under the Contract Manufacturing Agreement and $2,729 thousand and $4,042 thousand, respectively, is associated with services under the various service agreements with H-D and $6,378 thousand and $6,309 thousand, respectively, is associated with the obligation to reimburse H-D for excess inventory components held by H-D that the Company expects to be obligated to reimburse H-D under the terms of the Contract Manufacturing Agreement. This amount represents the Company’s best estimate of the liability as of each of the balance sheet dates and is subject to adjustment based on final negotiations with H-D regarding amounts owed under the terms of the Contract Manufacturing Agreement.

18


Convertible Delayed Draw Term Loan Agreement

On February 14, 2024, the Company entered into a Convertible Delayed Draw Term Loan Agreement (the “Convertible Term Loan”) with H-D providing for term loans from H-D to the Company in one or more advances up to an aggregate principal amount of $100 million. The outstanding principal under the Convertible Term Loan bears interest at a floating rate per annum, as calculated by H-D as of the date of each advance and as of each June 1 and December 1 thereafter, equal to the sum of (i) the forward-looking term rate based on SOFR (i.e., the secured overnight financing rate published by the Federal Reserve Bank of New York (or a successor administrator of the secured overnight financing rate)) for a 6-month interest period, plus (ii) 4.00%. The Company may elect to pay up to 100% of the amount of any interest due by increasing the outstanding principal amount of the applicable advance. The Convertible Term Loan does not include affirmative covenants impacting the operations of the Company. The Convertible Term Loan includes negative covenants restricting the ability of the Company to incur indebtedness, create liens, sell assets, make investments, make fundamental changes, make dividends or other restricted payments and enter into affiliate transactions. The Convertible Term Loan has a maturity date of the earlier of (i) 24 months from the date of the first draw on the loan or (ii) October 31, 2026. In the event that the Convertible Term Loan cannot be settled in cash by the Company at maturity, unless otherwise agreed between the Company and H-D, the Convertible Term Loan will be converted to equity of Company at a conversion price per share of common stock of the Company equal to 90% of the volume weighted average price per share of Common Stock for the 30 trading days immediately preceding the conversion date. As of September 30, 2024, there were no amounts outstanding under the Convertible Term Loan and the Company remained in compliance with all of the existing covenants.
Other transactions
Sales of electric motorcycles and related products to independent dealers and customers are primarily financed through Harley-Davidson Financial Services (“HDFS”), a wholly owned subsidiary of H-D; therefore, the Company’s accounts receivable related to these sales are recorded in Accounts receivable from related party on the Consolidated balance sheets. Amounts financed through HDFS, not yet remitted to the Company by HDFS, are generally settled within 30 days. As of September 30, 2024 and December 31, 2023, there is $537 thousand and $3,351 thousand, respectively, due from HDFS and other related receivables due from H-D, which is presented as Accounts receivable from related party on the Consolidated balance sheets, respectively.
During the three and nine months ended September 30, 2024, the Company recorded $7 thousand and $47 thousand, respectively, in related party sales between the Company and H-D with $4 thousand and $33 thousand, respectively, in Cost of goods sold. During the three and nine months ended September 30, 2023, the Company recorded $41 thousand and $51 thousand, respectively, in related party sales between the Company and H-D with $26 thousand and $33 thousand, respectively, in Cost of goods sold. All sales were for the STACYC segment which sells electric balance bikes to H-D. As of September 30, 2024 and December 31, 2023, there was $4 thousand and $51 thousand due from H-D, which is presented as Accounts receivable from related party on the Consolidated balance sheets, respectively.
On September 26, 2022, the Company entered into a lease agreement with H-D to sublease a Product Development Center. Additionally, on August 28, 2023, the Company amended a lease agreement with H-D for office space to extend the term of the lease to a 12-month period which expired on September 26, 2024 and is now renewed on a month-to-month basis. On September 4, 2024, the Company entered into a lease agreement with H-D to sublease office space in California, which expires on October 31, 2027. These are classified as operating leases. As of September 30, 2024, the right of use assets included within Lease assets, short-term lease liabilities included within Current portion of lease liabilities, and long-term lease liabilities included within Long-term portion of lease liabilities in the Consolidated balance sheets were $211 thousand, $168 thousand, and $45 thousand, respectively. As of December 31, 2023, the right of use assets included within Lease assets, short-term lease liabilities included within Current portion of lease liabilities, and long-term lease liabilities included within Long-term portion of lease liabilities in the Consolidated balance sheets were $274 thousand, $162 thousand, and $112 thousand, respectively. In addition, the Company incurred $44 thousand and $130 thousand in rent expense during the three and nine months ended September 30, 2024, respectively, and the Company recorded $44 thousand and $132 thousand, during the three and nine months ended September 30, 2023, respectively, which is included within Selling, administrative and engineering expense on the consolidated statements of operations and comprehensive loss.
In conjunction with the relocation of LiveWire labs from California, announced in the second quarter of 2024, the Company moved its equipment from LiveWire Labs to an H-D location in Milwaukee, Wisconsin in September 2024, where it is being stored until the Company and H-D finalize the terms of a lease for space in this building.
19



12. Reportable Segments

The Company operates in two segments: Electric Motorcycles and STACYC. The Company’s reportable segments are strategic business units that offer different products and services and are managed separately based on the fundamental differences in their operations.

The Electric Motorcycles segment consists of the business activities related to the design and sales of electric motorcycles. The Electric Motorcycles segment also sells electric motorcycle parts, accessories, and apparel. The Company’s products are sold at wholesale to a network of independent dealers and at retail through a Company-owned dealership and through online sales, and through select international partners primarily in Europe.

The STACYC segment consists of the business activities related to the design and sales of the STACYC brand of electric balance bikes for kids. The STACYC segment also sells electric balance bike parts, accessories, and apparel. STACYC products are sold in the U.S., Canada, Australia and Europe. The STACYC segment products are sold through independent retail partners in the U.S. and Canada, including powersports dealers, H-D dealers, bicycle retailers and direct to customers online. In Australia and Europe, STACYC sells its products through independent distributors and direct to customers online in Europe.

Selected segment information is set forth below (in thousands):
Three months endedNine months ended
September 30,
2024
September 30,
2023
September 30,
2024
September 30,
2023
Electric Motorcycles
Revenue, net$1,209 $1,338 $4,883 $3,582 
Cost of goods sold3,7012,91715,92811,449
Selling, administrative and engineering expense22,52324,16269,77374,541
Operating loss (25,015)(25,741)(80,818)(82,408)
STACYC
Revenue, net3,2366,80610,98919,350
Cost of goods sold2,2644,1357,37312,067
Selling, administrative and engineering expense2,4822,2737,9107,109
Operating income (loss)
(1,510)398(4,294)174
Operating loss$(26,525)$(25,343)$(85,112)$(82,234)

Total assets for the Electric Motorcycles and STACYC segments were $150,109 thousand and $28,189 thousand, respectively, as of September 30, 2024 and $232,981 thousand and $33,166 thousand, respectively, as of December 31, 2023.

20


13. Restructuring

On April 24, 2024, the Company announced a plan to both relocate the operations of LiveWire Labs, the Company’s west coast product development facility, from Mountain View, California, to Milwaukee, Wisconsin, and streamline headcount at the Company. The Company believes this plan will enable synergies and optimize efficiencies in product development and simplify the Company’s overall path to future profitability.

In conjunction with this plan, the Company recorded $673 thousand and $3,025 thousand of employee termination benefits, primarily severance, during the three and nine months ended September 30, 2024, respectively, within Selling, administrative and engineering expense on the consolidated statements of operations and comprehensive loss in the Electric Motorcycle segment. Of these amounts, $673 thousand and $1,797 thousand related to one-time employee termination benefits recorded pursuant to ASC 420, Exit or Disposal Cost Obligations (“ASC 420”) for the three and nine months ended September 30, 2024, respectively, and the remainder was related to existing contractual arrangements with employees recorded pursuant to ASC 712, Compensation – Nonretirement Postemployment Benefits (“ASC 712”). During the three and nine months ended September 30, 2024, cash payments of $1,563 thousand and $2,020 thousand were made related to this plan. Additionally, the Company incurred $552 thousand and $744 thousand of expenses for the three and nine months ended September 30, 2024 related to employee relocation and equipment move costs in conjunction with these actions, which was recorded within Selling, administrative and engineering expense on the consolidated statements of operations and comprehensive loss in the Electric Motorcycles segment. Of this amount, $54 thousand and $151 thousand was paid within the three and nine months ended September 30, 2024, respectively.

In September 2024, continuing its focus on the Company’s path to profitability and furthering its strategy, the Company executed a reorganization of its Sales and Marketing function and Product Development and Design function, including consolidating each of these functions under singular leadership and other headcount reductions. In conjunction with this reorganization, the Company recorded $900 thousand of employee termination benefits, primarily severance, during the three and nine months ended September 30, 2024, of which none was paid as of September 30, 2024. This amount was recorded within the Electric Motorcycles segment and presented within Selling, administrative and engineering on the consolidated statements of operations and comprehensive loss. Of this amount, $405 thousand related to one-time employee termination benefits recorded pursuant to ASC 420, and the remainder was related to existing contractual arrangements with employees recorded pursuant to ASC 712.

The Company recognized a reduction in stock compensation expense of $730 thousand and $3,024 thousand in the three and nine months ended September 30, 2024, respectively, resulting from forfeitures of awards related to employees who terminated during the second and third quarters of 2024 resulting from the above actions. The Company also recorded $401 thousand and $863 thousand of accelerated depreciation related to LiveWire Labs leasehold improvements resulting from the move from Mountain View, California to Milwaukee, Wisconsin in the three and nine months ended September 30, 2024, respectively. These amounts were recorded within Selling, administrative and engineering expense on the consolidated statements of operations and comprehensive loss in the Electric Motorcycles segment.

The following table displays a roll-forward of the restructuring liability recorded within the Company’s consolidated balance sheets and the related cash flow activity (in thousands):
Employee Termination BenefitsOtherTotal
Balance at December 31, 2023$ $ $ 
Reserve Established   
Utilization of reserve:
Payments   
Balance at March 31, 2024$ $ $ 
Reserve Established2,352 192 2,544 
Utilization of reserve:
Payments(457)(97)(554)
Balance at June 30, 2024$1,895 $95 $1,990 
Reserve Established1,573 552 2,125 
Utilization of reserve:
Payments(1,563)(54)(1,617)
Balance at September 30, 2024$1,905 $593 $2,498 
21


Item 2. Management's Discussion and Analysis of Financial Condition and Results of Operations

The following discussion and analysis is intended to help the reader understand the Company, the Company’s financial condition and results of operations, and the Company’s present business environment. The following discussion and analysis should be read together with the accompanying unaudited consolidated financial statements and related notes included elsewhere in this Quarterly Report and the audited consolidated financial statements and related notes in the 2023 Annual Report on Form 10-K.

Overview

LiveWire is an industry-leading all-electric vehicle brand with a mission to pioneer the rapidly growing two-wheel electric motorcycle space. The Company operates in two segments: Electric Motorcycles and STACYC.

The Electric Motorcycles segment sells electric motorcycles, related parts and accessories and apparel in the United States and certain international markets, while the STACYC segment sells electric balance bikes, related parts and accessories and apparel in the United States and certain international markets.

Electric motorcycles are sold at wholesale to a network of independent retail partners, at retail through a Company-owned dealership, through online sales and through select international partners. Electric balance bikes are sold at wholesale to independent dealers and independent distributors, as well as direct to customers online. As discussed below, on September 26, 2022 as part of the Business Combination, the Company, which included LiveWire branded electric motorcycles and STACYC, became a separate, publicly traded company.

For the three months ended September 30, 2024, the Company’s net loss was $22,694 thousand compared to $14,578 thousand for the three months ended September 30, 2023, and was $71,143 thousand for the nine months ended September 30, 2024 compared to $76,457 thousand for the nine months ended September 30, 2023. The Company’s net losses reflect the early-stage nature of the Company’s business. The increase in net loss of $8,116 thousand and the decrease in net loss of $5,314 thousand for three and nine months ended September 30, 2024, respectively, reflect the segment results and changes in interest income and the fair value of warrants discussed below.

For the three months ended September 30, 2024, the Electric Motorcycles segment operating loss was $25,015 thousand, compared to an operating loss of $25,741 thousand for the three months ended September 30, 2023, and was an operating loss of $80,818 thousand for the nine months ended September 30, 2024 compared to an operating loss of $82,408 thousand for the nine months ended September 30, 2023. Refer to the Electric Motorcycles segment analysis below for further discussion on the decrease in operating loss of $726 thousand and $1,590 thousand for three and nine months ended September 30, 2024, respectively.

For the three months ended September 30, 2024, the STACYC segment operating loss was $1,510 thousand, as compared to operating income of $398 thousand for the three months ended September 30, 2023, and was an operating loss of $4,294 thousand for the nine months ended September 30, 2024 compared to operating income of $174 thousand for the nine months ended September 30, 2023. Refer to the STACYC segment analysis below for further discussion on the increase in operating loss of $1,908 thousand and $4,468 thousand for three and nine months ended September 30, 2024, respectively.

Recent Developments

On April 24, 2024, the Company announced a plan to both relocate the operations of LiveWire Labs, the Company’s west coast product development facility, from Mountain View, California to Milwaukee, Wisconsin and streamline headcount at the Company. The Company believes this plan will enable synergies and optimize efficiencies in product development and simplify the Company’s overall path to future profitability.

Under this plan, the Company recorded $1,225 thousand and $3,769 thousand of expense in the three and nine months ended September 30, 2024, respectively, related to employee termination benefits and other costs, of which $1,617 thousand and $2,171 thousand was paid in cash during the three and nine months ended September 30, 2024, respectively.

In September 2024, continuing its focus on the Company’s path to profitability and furthering its strategy, the Company executed a reorganization of its Sales and Marketing function and Product Development and Design function, including consolidating each of these functions under singular leadership and other headcount reductions. In conjunction with this reorganization, the Company recorded $900 thousand of employee termination benefits, primarily severance, during the three and nine months ended September 30, 2024, of which none was paid as of September 30, 2024.

22


The Company also recognized a noncash reduction in stock compensation expense of $730 thousand and $3,024 thousand during the three and nine months ended September 30, 2024 resulting from forfeitures of awards related to employees who terminated during the second and third quarters of 2024 as a result of the above actions. The Company also recorded $401 thousand and $863 thousand of accelerated depreciation related to LiveWire Labs leasehold improvements resulting from the move from Mountain View, California to Milwaukee, Wisconsin during the three and nine months ended September 30, 2024.

Effective November 5, 2024, the Company’s go-to-market strategy in Europe changed from selling direct to customers through international partners to selling at wholesale to independent dealers. Management believes this change will allow the Company to leverage the business practices and expertise of the dealer network in each region to further grow the business and increase unit sales in Europe. This change also aligns the business model in Europe to the business model in the United States. As of September 30, 2024, the Company had 48 international partners. Through the current date, seven of the Company’s prior international partners in Europe have committed to continuing to be a retail partner of LiveWire and being part of the LiveWire wholesale dealer network going forward. Additionally, three new international partners have committed to being part of the LiveWire wholesale dealer network.

On November 5, 2024, the Company announced a non-binding Memorandum of Understanding with Kwang Yang Motor Co., KTD. and its relevant subsidiaries (“KYMCO”) to collaborate on a new Electric Vehicle maxi-scooter project.

Business Combination

On September 26, 2022, the Company consummated a previously announced business combination and related financing transactions (collectively the “Business Combination”) pursuant to a business combination agreement, dated as of December 12, 2021 (the “Business Combination Agreement”), by and among AEA-Bridges Impact Corp (“ABIC”), LiveWire EV Holdings, Inc., a Delaware corporation (now known as “LiveWire Group, Inc.”), LW EV Merger Sub, Inc., a Delaware corporation (“Merger Sub”), Harley-Davidson, Inc., a Wisconsin corporation (“H-D”), and LiveWire EV, LLC (“Legacy LiveWire”), a wholly-owned subsidiary of H-D.

The Business Combination was accounted for as a reverse recapitalization. Under this method of accounting, ABIC was treated as the “acquired” company for financial reporting purposes. Accordingly, the Business Combination was treated as the equivalent of the Company issuing stock for the net assets of ABIC, accompanied by a recapitalization. The net assets of ABIC were stated at historical cost, with no goodwill or other intangible assets recorded. The Business Combination resulted in net proceeds of approximately $293.7 million. The Company also assumed the Public Warrants and Private Warrants upon consummation of the Business Combination. See further detail in Note 7 to the consolidated financial statements, Warrant Liabilities.

2024 Outlook

For the remainder of 2024, LiveWire's focus continues to be on cost improvements, future additional models on the S2 platform, product innovation and development, and aligning its go-to-market strategy globally.

23


Key Business Metrics

To analyze LiveWire’s business performance, determine financial forecasts and help develop long-term strategic plans, management reviews the following key business metrics, which are important measures that represent the growth of the business:

Wholesale Motorcycle Unit Sales – LiveWire defines Wholesale Motorcycle Unit Sales as the number of electric motorcycles sold by LiveWire to independent dealers for which LiveWire recognized revenue during the period.    

Company Retail Motorcycle Unit Sales – LiveWire defines Company Retail Motorcycle Unit Sales as the number of new electric motorcycles sold at retail by LiveWire through its Company-owned dealership, through online sales or direct to customers through select international partners for which LiveWire recognized revenue during the period.
    
Independent Retail Motorcycle Unit Sales – LiveWire defines Independent Retail Motorcycle Unit Sales as the number of new electric motorcycles sold at retail by Independent Retail Partners. These unit sales do not generate revenues for LiveWire but generate revenues for individual retail partners. The data source for electric motorcycle retail sales figures is new sales warranty and registration information provided by Independent Retail Partners and compiled by LiveWire. LiveWire must rely on information that its Independent Retail Partners supply concerning new retail sales, and LiveWire does not regularly verify the information that its independent retail partners supply. This information is subject to revision.

Retail Motorcycle Unit Sales – LiveWire defines retail motorcycle unit sales as the sum of Company Retail Motorcycle Unit Sales and Independent Retail Motorcycle Unit Sales.

Company-owned dealership – Dealership owned and operated by LiveWire to sell electric motorcycles, related products, and services.

Independent Retail Partners (Electric Motorcycles) – Retail Partners owned and operated by independent entities under contract with LiveWire to sell LiveWire electric motorcycles, related products, and services.

Electric Balance Bike Unit Sales (STACYC) – LiveWire defines Electric Balance Bike Unit Sales as the number of electric balance bikes sold by LiveWire for which LiveWire recognized revenue during the period.

Independent Retail Partners (STACYC) – Retail Partners owned and operated by independent entities under contract with STACYC to sell electric balance bikes, related products, and services.
24


The following table details the key business metric amounts for the periods indicated:
Three months endedNine months ended
September 30,
2024
September 30,
2023
September 30,
2024
September 30,
2023
Wholesale Motorcycle Unit Sales77 11 280 65 
Company Retail Motorcycle Unit Sales22 39 94 81 
Total LiveWire Motorcycle Unit Sales 99 50 374 146 
Retail Motorcycle Unit Sales:
Company Retail Motorcycle Unit Sales (1)
22 39 94 81 
Independent Retail Partners (2)
104 20 348 94 
Total Retail Motorcycle Unit Sales126 59 442 175 
Electric Balance Bike Unit Sales:
US3,235 4,912 9,369 16,069 
International207 2,319 830 7,596 
Total Electric Balance Bike Unit Sales
3,442 7,231 10,199 23,665 
(1) Data source for Company Retail Motorcycle Unit Sales figures shown above is LiveWire’s records.
(2) Data source for Independent Retail Motorcycle Unit Sales figures shown above is new sales warranty and registration information provided by retail partners and compiled by LiveWire. LiveWire must rely on information that its Independent Retail Partners supply concerning new retail sales, and LiveWire does not regularly verify the information that its Independent Retail Partners supply. This information is subject to revision.

The following table details the number of retail partners:
As ofAs of
September 30, 2024December 31, 2023
Electric Motorcycles
Company-owned dealership
Independent Retail Partners118 126 
Total Electric Motorcycles Retail Partners119 127 
STACYC
Independent Retail Partners:
U.S.2,013 1,975 
International150 137 
Total STACYC Independent Retail Partners2,163 2,112 
The Electric Motorcycles independent retail partners shown above include those that have been contracted by LiveWire to sell LiveWire motorcycles. As of September 30, 2024 and December 31, 2023, this total includes 2 and 4 partners, respectively, that were actively working to complete the licensing required to sell LiveWire motorcycles as of the end of the period. LiveWire intends to grow this network as it expands its distribution capabilities.
LiveWire believes these key business metrics provide useful information to help investors understand and evaluate LiveWire’s business performance. Wholesale Motorcycle Unit Sales and Company Retail Motorcycle Unit Sales are key drivers of revenue and operating results for the Electric Motorcycles segment. Retail Motorcycle Unit Sales made through both the Company-owned dealership and Independent Retail Partners are a key measure of consumer demand and market share for LiveWire’s electric motorcycles. Total Electric Balance Bike Unit Sales is a key driver of revenue and profit for STACYC.
25


Results of Operations

The following table presents consolidated results of operations for the three months ended September 30, 2024 and 2023 (in thousands):
Three months ended
September 30,
2024
September 30,
2023
$ Change% Change
Operating loss from Electric Motorcycles$(25,015)$(25,741)$726 (2.8)%
Operating income (loss) from STACYC
(1,510)398 (1,908)(479.4)%
Operating loss(26,525)(25,343)(1,182)4.7 %
Interest income1,252 2,726 (1,474)(54.1)%
Change in fair value of warrant liabilities2,581 8,038 (5,457)(67.9)%
Loss before income taxes(22,692)(14,579)(8,113)55.6 %
Income tax (benefit) provision(1)(300.0)%
Net loss(22,694)(14,578)(8,116)55.7 %
Other comprehensive loss:
Foreign currency translation adjustments(7)12 (171.4)%
Comprehensive loss$(22,689)$(14,585)$(8,104)55.6 %
Net loss per share, basic and diluted$(0.11)$(0.07)$(0.04)57.1 %

Operating Income (Loss)

The Company reported an operating loss of $26,525 thousand for the three months ended September 30, 2024 compared to an operating loss of $25,343 thousand for the three months ended September 30, 2023. The Electric Motorcycles segment reported an operating loss of $25,015 thousand for the three months ended September 30, 2024, as compared to an operating loss of $25,741 thousand for the three months ended September 30, 2023. The STACYC segment reported operating loss of $1,510 thousand for the three months ended September 30, 2024, compared to operating income of $398 thousand for the three months ended September 30, 2023. Refer to the Electric Motorcycles and STACYC Segment discussions for a more detailed analysis of the factors affecting operating results.

Interest Income (Expense)

Interest income for the three months ended September 30, 2024 was $1,252 thousand, as compared to interest income of $2,726 thousand for the three months ended September 30, 2023. The decrease was primarily driven by the decrease in the balance of money market funds at September 30, 2024 as compared to the prior year. The Company had investments of $80,000 thousand and $197,000 thousand in money market funds as of September 30, 2024 and September 30, 2023, respectively.

Change in Fair Value of Warrant Liabilities

Change in fair value of warrant liabilities for the three months ended September 30, 2024 was income of $2,581 thousand, as compared to income of $8,038 thousand for the three months ended September 30, 2023. The income recognized was due to the decrease in the estimated fair value due to fluctuations in the market price of the warrants during the three months ended September 30, 2024 and 2023. See Note 7, Warrant Liabilities, in the consolidated financial statements for further discussion.

Income Tax (Benefit) Provision

The income tax provision for the three months ended September 30, 2024 was $2 thousand, as compared to a benefit of $1 thousand for the three months ended September 30, 2023. The Company believes there is not sufficient positive evidence for the tax benefit generated by the current period operating loss in the U.S. to be benefited in future periods.

26


Segment Results

Electric Motorcycles

The following table presents consolidated results of operations for the Electric Motorcycles segment for the three months ended September 30, 2024 and 2023 (in thousands):
Three months ended
September 30,
2024
September 30,
2023
$ Change% Change
Revenue:
Electric motorcycles$1,096 $1,156 $(60)(5.2)%
Parts, accessories and apparel113 182 (69)(37.9)%
Revenue, net1,209 1,338 (129)(9.6)%
Cost of goods sold3,701 2,917 784 26.9 %
Gross profit(2,492)(1,579)(913)57.8 %
Operating expenses:
Selling, administrative and engineering expense22,523 24,162 (1,639)(6.8)%
Operating loss$(25,015)$(25,741)$726 (2.8)%

Revenue

Revenue for the three months ended September 30, 2024 decreased by $129 thousand, or 9.6%, to $1,209 thousand from $1,338 thousand for the three months ended September 30, 2023. Unit sales increased by 98.0% from 50 units in 2023 to 99 units in 2024 driven by more products in the market. The Company has three bike models in the market as of September 30, 2024 as compared to two bike models in market at September 30, 2023. The impact on revenue of the increased unit sales in the three months ended September 30, 2024 was offset by a reduction in revenue of $725 thousand resulting from product mix due to the S2 Del Mar and Mulholland having lower selling prices than LiveWire ONE and $513 thousand related to the reserve for estimated future returns.

Cost of Goods Sold

Cost of goods sold for the three months ended September 30, 2024 increased by $784 thousand, or 26.9%, to $3,701 thousand from $2,917 thousand for the three months ended September 30, 2023. Cost of sales for the three months ended September 30, 2024 increased over the three months ended September 30, 2023 due to increased sales units as discussed above, higher net realizable value adjustments of $468 thousand, and increased depreciation expense of $341 thousand.

Selling, Administrative and Engineering Expense

Selling, administrative and engineering expense for the three months ended September 30, 2024 decreased by $1,639 thousand, or 6.8%, to $22,523 thousand from $24,162 thousand for the three months ended September 30, 2023. The decrease was due to a reduction in product development expenses of $1,587 thousand in the current year as 2023 included increased expenses related to the initial development of the S2 platform. Additionally, the Company continues to focus on cost reduction activities in 2024, including decreases of $1,577 thousand in personnel costs in the third quarter of 2024 compared to the third quarter of 2023 primarily from headcount reductions in 2024, and $344 thousand from reductions in insurance premiums. These decreases were offset by an increase in depreciation expense of $706 thousand, including $401 thousand related to accelerated depreciation on leasehold improvements related to LiveWire Labs resulting from the planned move from Mountain View, California to Milwaukee, Wisconsin. As discussed above, related to the move of LiveWire Labs as well as the Company’s plan to streamline headcount announced in the second quarter of 2024, and additional headcount reductions initiated in the third quarter of 2024, the Company recorded $2,125 thousand of expense in the three months ended September 30, 2024 related to employee termination benefits and other costs. The Company also recognized a noncash reduction in stock compensation expense of $730 thousand during the three months ended September 30, 2024 resulting from forfeitures of awards related to employees who terminated during the third quarter 2024.
27



STACYC

The following table presents consolidated results of operations for the STACYC segment for the three months ended September 30, 2024 and 2023 (in thousands):
Three months ended
September 30,
2024
September 30,
2023
$ Change% Change
Revenue:
Electric balance bikes$2,398 $5,737 $(3,339)(58.2)%
Parts, accessories and apparel838 1,069 (231)(21.6)%
Revenue, net3,236 6,806 (3,570)(52.5)%
Cost of goods sold2,264 4,135 (1,871)(45.2)%
Gross profit972 2,671 (1,699)(63.6)%
Operating expenses:
Selling, administrative and engineering expense2,482 2,273 209 9.2 %
Operating income (loss)$(1,510)$398 $(1,908)(479.4)%

Revenue

Revenue for the three months ended September 30, 2024 decreased by $3,570 thousand, or 52.5%, to $3,236 thousand from $6,806 thousand for the three months ended September 30, 2023. The decrease in revenue of $3,570 thousand was driven by a $3,043 thousand reduction in electric balance bikes revenue due to lower shipment volumes primarily to our independent distributors, a decrease of $231 thousand in parts, accessories and apparel revenue, and a $296 thousand reduction due to pricing in the three months ended September 30, 2024.

Cost of Goods Sold

Cost of goods sold for the three months ended September 30, 2024 decreased by $1,871 thousand, or 45.2%, to $2,264 thousand from $4,135 thousand for the three months ended September 30, 2023. The decrease was primarily due to lower volumes in alignment with the decreased revenue described above.

Selling, Administrative and Engineering Expense

Selling, administrative and engineering expense for the three months ended September 30, 2024 increased by $209 thousand, or 9.2%, to $2,482 thousand from $2,273 thousand for the three months ended September 30, 2023. The increase was primarily due to increased research and development costs relating to new product development of $312 thousand offset by decreased sales commissions and depreciation and amortization in the three months ended September 30, 2024.


28


Results of Operations

The following table presents consolidated results of operations for the nine months ended September 30, 2024 and September 30, 2023 (in thousands):
Nine months ended
September 30,
2024
September 30,
2023
$ Change% Change
Operating loss from Electric Motorcycles$(80,818)$(82,408)$1,590 (1.9)%
Operating income (loss) from STACYC
(4,294)174 (4,468)(2567.8)%
Operating loss(85,112)(82,234)(2,878)3.5 %
Interest income4,864 8,172 (3,308)(40.5)%
Change in fair value of warrant liabilities9,131 (2,332)11,463 (491.6)%
Loss before income taxes(71,117)(76,394)5,277 (6.9)%
Income tax provision26 63 (37)(58.7)%
Net loss(71,143)(76,457)$5,314 (7.0)%
Other comprehensive loss:
Foreign currency translation adjustments(19)(7)(12)171.4 %
Comprehensive loss$(71,162)$(76,464)$5,302 (6.9)%
Net loss per share, basic and diluted$(0.35)$(0.38)$(0.03)7.9 %

Operating Income (Loss)

The Company reported an operating loss of $85,112 thousand for the nine months ended September 30, 2024 compared to an operating loss of $82,234 thousand for the nine months ended September 30, 2023. The Electric Motorcycles segment reported an operating loss of $80,818 thousand for the nine months ended September 30, 2024, as compared to an operating loss of $82,408 thousand for the nine months ended September 30, 2023. The STACYC segment reported an operating loss of $4,294 thousand for the nine months ended September 30, 2024, compared to operating income of $174 thousand for the nine months ended September 30, 2023. Refer to the Electric Motorcycles and STACYC Segment discussions for a more detailed analysis of the factors affecting operating results.

Interest Income (Expense)

Interest income for the nine months ended September 30, 2024 was $4,864 thousand compared to interest income of $8,172 thousand for the nine months ended September 30, 2023. The change was primarily driven by interest income earned on money market fund investments entered into using funds from the Business Combination. The Company had an investment of $80,000 thousand in money market funds as of September 30, 2024 and $197,000 thousand as of September 30, 2023.

Change in Fair Value of Warrant Liabilities

Change in fair value of warrant liabilities for the nine months ended September 30, 2024 was income of $9,131 thousand, as compared to an expense of $2,332 thousand for the nine months ended September 30, 2023. The income recognized was due to the decrease in the estimated fair value of the warrants during the nine months ended September 30, 2024 and the expense recognized for the nine months ended September 30, 2023 was due to the increase in estimated fair value due to fluctuations in the market price of the warrants. See Note 7, Warrant Liabilities, in the consolidated financial statements for further discussion.

Income Tax (Benefit) Provision

The income tax provision for the nine months ended September 30, 2024 was $26 thousand, as compared to $63 thousand for the nine months ended September 30, 2023. The Company believes there is not sufficient positive evidence for the tax benefit generated by the current period operating loss in the U.S. to be benefited in future periods.

29


Electric Motorcycles

The following table presents consolidated results of operations for the Electric Motorcycles segment for the nine months ended September 30, 2024 and nine months ended September 30, 2023 (in thousands):
Nine months ended
September 30,
2024
September 30,
2023
$ Change% Change
Revenue:
Electric motorcycles$4,470 $3,248 $1,222 37.6 %
Parts, accessories and apparel413 334 79 23.7 %
Revenue, net4,883 3,582 1,301 36.3 %
Cost of goods sold15,928 11,449 4,479 39.1 %
Gross profit(11,045)(7,867)(3,178)40.4 %
Operating expenses:
Selling, administrative and engineering expense69,773 74,541 (4,768)(6.4)%
Operating loss$(80,818)$(82,408)$1,590 (1.9)%

Revenue

Revenue for the nine months ended September 30, 2024 increased by $1,301 thousand, or 36.3%, to $4,883 thousand from $3,582 thousand for the nine months ended September 30, 2023. Unit sales increased by 156.2% from 146 units in 2023 to 374 units in 2024 driven by more products in the market. The Company has three bike models in the market as of September 30, 2024 as compared to two bikes in the market at September 30, 2023. The impact on revenue of the increased unit sales for the nine months ended September 30, 2024 was offset by a reduction in revenue of $2,249 thousand resulting from product mix due to the S2 Del Mar and Mulholland having lower selling prices than LiveWire ONE and $809 thousand resulting from the impact of new incentives associated with the revised strategy with our retail partners implemented in 2024 and other incentives, including additional incentives announced in the nine months ended September 30, 2024, and $642 thousand related to the impact of returns reserve recorded in the nine months ended September 30, 2024.

Cost of Goods Sold

Cost of goods sold for the nine months ended September 30, 2024 increased by $4,479 thousand, or 39.1%, to $15,928 thousand from $11,449 thousand for the nine months ended September 30, 2023. The increase was primarily due to higher shipments of electric motorcycles, in alignment with the increased revenue described above, higher net realizable value adjustments of $2,530 thousand, and increased depreciation expense of $1,540 thousand. These increases were offset by the non-recurrence of a $3,757 thousand provision for a liability for excess inventory components held by H-D that the Company expects to be obligated to reimburse H-D under the terms of the Contract Manufacturing Agreement recorded in the nine months ended September 30, 2023.

Selling, Administrative and Engineering Expense

Selling, administrative and engineering expense for the nine months ended September 30, 2024 decreased by $4,768 thousand, or 6.4%, to $69,773 thousand from $74,541 thousand for the nine months ended September 30, 2023. The decrease was due to a decrease in product development expense of $6,221 thousand in the current year as 2023 included increased expenses related to the initial development of the S2 platform. Additionally, the Company continues to focus on cost reduction activities in 2024, including decreases of $1,938 thousand in personnel costs in the third quarter of 2023 primarily from headcount reductions in 2024, and $846 thousand from reductions in insurance premiums. These decreases were offset by an increase in depreciation expense of $2,786 thousand, including $863 thousand related to accelerated depreciation on leasehold improvements related to LiveWire Labs resulting from the planned move from Mountain View, California to Milwaukee, Wisconsin. As discussed above, related to the planned move of LiveWire Labs as well as the Company’s plan to streamline headcount, the Company recorded $4,669 thousand of expense in the nine months ended September 30, 2024 related to employee termination benefits and other costs. The Company also recognized a noncash reduction in stock compensation expense of $3,024 thousand during the nine months ended September 30, 2024 resulting from forfeitures of awards related to employees who terminated during the second and third quarters of 2024.



30


STACYC

The following table presents consolidated results of operations for the STACYC segment for the nine months ended September 30, 2024 and nine months ended September 30, 2023 (in thousands):
Nine months ended
September 30,
2024
September 30,
2023
$ Change% Change
Revenue:
Electric balance bikes$7,938 $16,521 $(8,583)(52.0)%
Parts, accessories and apparel3,051 2,829 222 7.8 %
Revenue, net10,989 19,350 (8,361)(43.2)%
Cost of goods sold7,373 12,067 (4,694)(38.9)%
Gross profit3,616 7,283 (3,667)(50.4)%
Operating expenses:
Selling, administrative and engineering expense7,910 7,109 801 11.3 %
Operating income (loss)$(4,294)$174 $(4,468)(2,567.8)%

Revenue

Revenue for the nine months ended September 30, 2024 decreased by $8,361 thousand, or 43.2%, to $10,989 thousand from $19,350 thousand for the nine months ended September 30, 2023. The decrease in revenue of $8,361 thousand was driven by a $8,025 thousand reduction in electric balance bikes revenue due to lower shipment volumes primarily to our independent distributors and a $558 thousand reduction due to pricing in the nine months ended September 30, 2024. This decrease was offset by a $222 thousand increase in parts, accessories and apparel revenue due primarily to increased battery and replacement part sales in the nine months ended September 30, 2024.

Cost of Goods Sold

Cost of goods sold for the nine months ended September 30, 2024 decreased by $4,694 thousand, or 38.9%, to $7,373 thousand from $12,067 thousand for the nine months ended September 30, 2023. The decrease was primarily due to lower shipment volumes, in alignment with the decreased revenue described above.

Selling, Administrative and Engineering Expense

Selling, administrative and engineering expense for the nine months ended September 30, 2024 increased by $801 thousand, or 11.3%, to $7,910 thousand from $7,109 thousand for the nine months ended September 30, 2023. The increase was primarily due to increased research and development costs related to new product development of $723 thousand, increased personnel costs of $439 thousand, offset by decreased marketing expense of $281 thousand, and decreased depreciation and amortization of $122 thousand in the nine months ended September 30, 2024.

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Other Matters

Commitments and Contingencies

The Company is subject to lawsuits and other claims related to product, commercial, employee, environmental and other matters. In determining costs to accrue related to these items, the Company carefully analyzes cases and considers the likelihood of adverse judgments or outcomes, as well as the potential range of possible loss. Any amounts accrued for these matters are monitored on an ongoing basis and are updated based on new developments or new information as it becomes available for each matter. Refer to Note 10, Commitments and Contingencies, in the consolidated financial statements for a discussion of the Company's commitments and contingencies.

Liquidity and Capital Resources

As of September 30, 2024 and December 31, 2023, LiveWire’s cash and cash equivalents were $88,442 thousand and $167,904 thousand, respectively.

As an early growth company, LiveWire does not expect to generate positive cash flow from operations over the next twelve months. Prior to the Business Combination, H-D supported LiveWire’s operating, investing and financing activities. Following the Business Combination, LiveWire received net proceeds of approximately $293.7 million as more fully described below.

On September 26, 2022, LiveWire consummated the Business Combination with ABIC resulting in net proceeds of approximately $293.7 million. The Company also assumed the Public Warrants and Private Warrants upon consummation of the Business Combination. See further detail in Note 7 to the consolidated financial statements, Warrant Liabilities.

In the event of the exercise of any of Warrants for cash, LiveWire will receive the proceeds from such exercise. Assuming the exercise in full of all of Warrants for cash, LiveWire would receive an aggregate of approximately $349.2 million, but would not receive any proceeds from the sale of the shares of Common Stock issuable upon such exercise. To the extent any of the Warrants are exercised on a “cashless basis,” LiveWire will not receive any proceeds upon such exercise. LiveWire expects to use any proceeds it receives from Warrant exercises for general corporate and working capital purposes, which would increase its liquidity. LiveWire believes the likelihood that warrant holders will exercise their Warrants, and therefore the amount of cash proceeds LiveWire would receive, is dependent upon the trading price of its Common Stock. As of September 30, 2024, the reported sales price of Common Stock was $6.10 per share. If the trading price of Common Stock is less than the $11.50 exercise price per share of the Warrants, LiveWire expects that warrant holders will not exercise their Warrants. There is no guarantee the Warrants will be in the money following the time they become exercisable and prior to their expiration, and as such, the Warrants may expire worthless and LiveWire may receive no proceeds from the exercise of Warrants. As a result, LiveWire does not expect to rely on the cash exercise of Warrants to fund its operations and LiveWire does not believe that it needs such proceeds to support working capital and capital expenditure requirements for the next twelve months. LiveWire will continue to evaluate the probability of Warrant exercises and the merit of including potential cash proceeds from the exercise of the Warrants in its future liquidity projections. LiveWire instead currently expects to rely on the sources of funding described below, if available on reasonable terms or at all.

On February 14, 2024, the Company entered into a Convertible Delayed Draw Term Loan Agreement (the “Convertible Term Loan”) with H-D providing for term loans from H-D to the Company in one or more advances up to an aggregate principal amount of $100 million. The outstanding principal under the Convertible Term Loan bears interest at a floating rate per annum, as calculated by H-D as of the date of each advance and as of each June 1 and December 1 thereafter, equal to the sum of (i) the forward-looking term rate based on SOFR (i.e., the secured overnight financing rate published by the Federal Reserve Bank of New York (or a successor administrator of the secured overnight financing rate)) for a 6-month interest period, plus (ii) 4.00%. The Company may elect to pay up to 100% of the amount of any interest due by increasing the outstanding principal amount of the applicable advance. The Convertible Term Loan does not include affirmative covenants impacting the operations of the Company. The Convertible Term Loan includes negative covenants restricting the ability of the Company to incur indebtedness, create liens, sell assets, make investments, make fundamental changes, make dividends or other restricted payments and enter into affiliate transactions. The Convertible Term Loan has a maturity date of the earlier of (i) 24 months from the date of the first draw on the loan or (ii) October 31, 2026. In the event that the Convertible Term Loan cannot be settled in cash by the Company at maturity, unless otherwise agreed between the Company and H-D, the Convertible Term Loan will be converted to equity of Company at a conversion price per share of common stock of the Company equal to 90% of the volume weighted average price per share of Common Stock for the 30 trading days immediately preceding the conversion date. As of September 30, 2024, there were no amounts outstanding under the Convertible Term Loan and the Company remained in compliance with all of the existing covenants.

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Management believes that cash on hand, including the proceeds received from the Business Combination, and the Convertible Term Loan will provide sufficient liquidity to meet LiveWire’s projected obligations, including those related to existing contractual obligations, for at least the next twelve months.

The Company plans to use its current cash on hand, including the financing raised through the Business Combination, and available funds under the Convertible Term Loan to support its core business operations and strategic plan, invest in new product development, and enhance its global distribution capabilities. LiveWire expects its capital expenditures and working capital requirements to increase in the future, as it grows the business, develops its customer support and marketing infrastructure and expands its product development efforts.

The Company’s material contractual operating cash commitments at September 30, 2024 relate to leases and inventory purchase commitments. In addition, as a result of the Business Combination completed on September 26, 2022, LiveWire will be subject to certain payments in the event minimum purchase commitments under the Contract Manufacturing Agreement with H-D are not met beginning in the year 2025.

On April 24, 2024, the Company announced a plan to both relocate the operations of LiveWire Labs, the Company’s west coast product development facility, from Mountain View, California to Milwaukee, Wisconsin and streamline headcount at the Company. The Company believes this plan will enable synergies and optimize efficiencies in product development and simplify the Company’s overall path to future profitability.

Under this plan, the Company recorded $1,225 thousand and $3,769 thousand of expense in the three and nine months ended September 30, 2024, respectively, related to employee termination benefits and other costs, of which $1,617 thousand and $2,171 thousand was paid in cash during the three and nine months ended September 30, 2024, respectively.

In September 2024, continuing its focus on the Company’s path to profitability and furthering its strategy, the Company executed a reorganization of its Sales and Marketing function and Product Development and Design function, including consolidating each of these functions under singular leadership and other headcount reductions. In conjunction with this reorganization, the Company recorded $900 thousand of employee termination benefits, primarily severance, during the three and nine months ended September 30, 2024, of which none was paid as of September 30, 2024.

Cash Flow Activity

The following table presents condensed highlights from the Company’s consolidated statements of cash flows for the nine months ended September 30, 2024 and 2023 (in thousands):

Nine months ended
September 30,
2024
September 30,
2023
Net cash used by operating activities$(71,990)$(55,876)
Net cash used by investing activities(6,661)(10,970)
Net cash provided (used) by financing activities
(927)1,554 
Effect of exchange rate changes on cash and cash equivalents116 — 
Net change in cash and cash equivalents$(79,462)$(65,292)

The overall decrease in cash during the nine months ended September 30, 2024 was due primarily to cash used for operating activities, as described below.
Operating Activities

The Company had negative cash flow from operating activities during the nine months ended September 30, 2024 and 2023. Net cash used by operating activities increased by $16,114 thousand to $71,990 thousand for the nine months ended September 30, 2024 compared to $55,876 thousand for the nine months ended September 30, 2023. The increase in negative cash flow from operating activities was primarily driven by unfavorable changes in Accounts payable to related party and Other current assets offset by favorable changes in Accounts receivable, net, Account receivable from related party, and Accounts payable and accrued liabilities.

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Investing Activities

Net cash used by investing activities decreased by $4,309 thousand to $6,661 thousand for the nine months ended September 30, 2024 compared to $10,970 thousand for the nine months ended September 30, 2023. The decrease was due to higher capital expenditures in 2023 related to investments to support future product development activities.

The Company expects to fund future cash flows used in investing activities with its current cash on hand, including the financing raised through the Business Combination, and available funds under the Convertible Term Loan. The Company estimates capital expenditures to be between $8 million and $15 million in 2024.

Financing Activities

Net cash used by financing activities decreased by $2,481 thousand to an outflow $927 thousand for the nine months ended September 30, 2024 compared to an inflow of $1,554 thousand for the nine months ended September 30, 2023. The $927 thousand cash outflow related to the repurchase of common stock to satisfy withholding taxes in connection with the vesting of restricted stock.

Critical Accounting Policies and Estimates

There have been no changes to the LiveWire’s critical accounting policies and estimates from those described under "Critical Accounting Policies and Estimates" in the Management's Discussion and Analysis of Financial Condition and Results of Operations of the Annual Report on Form 10-K for the year ended December 31, 2023.

Emerging Growth Company Status

Section 102(b)(1) of the Jumpstart Our Business Startups Act of 2012 (“JOBS Act”) exempts emerging growth companies from being required to comply with new or revised financial accounting standards until private companies are required to comply with the new or revised financial accounting standards. The JOBS Act provides that a company can choose not to take advantage of the extended transition period and comply with the requirements that apply to non-emerging growth companies, and any such election to not take advantage of the extended transition period is irrevocable.

LiveWire is an “emerging growth company” as defined in Section 2(a) of the Securities Act and has elected to take advantage of the benefits of the extended transition period for new or revised financial accounting standards, although it may decide to early adopt such new or revised accounting standards to the extent permitted by such standards. This may make it difficult or impossible to compare LiveWire’s financial results with the financial results of another public company that is either not an emerging growth company or is an emerging growth company that has chosen not to take advantage of the extended transition period exemptions because of the potential differences in accounting standards used.

New Accounting Standards Issued But Not Yet Adopted

For a discussion of recent accounting pronouncements, see Note 2, New Accounting Standards, in the consolidated financial statements.

Item 3. Quantitative and Qualitative Disclosures About Market Risk

As of September 30, 2024, the Company’s cash and cash equivalents amounted to $88,442 thousand. The Company manages its liquidity risk by effectively managing its working capital, capital expenditures and cash flows.

Financial instruments that potentially subject the Company to concentrations of credit risk principally consist of accounts receivable. The Company limits its credit risk with respect to accounts receivable by performing credit evaluations and requiring collateral to secure amounts owed to the Company by its customers, each when deemed necessary.

Inflationary factors, such as cost increases for logistics, manufacturing, raw materials and purchased components, may adversely affect the Company’s operating results. Although the Company does not believe inflation has had a material impact on its financial condition given its lower production volumes, a high rate of inflation in the future may have an adverse effect on the Company’s ability to improve its gross margin or decrease its operating expenses as a percentage of its revenues if the selling prices of its products do not increase as much or more than its increase in costs.

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The Company may also be exposed to possible disruption of supply or shortage of materials, in particular for lithium-ion battery cells and key semiconductor chip components necessary for electric vehicles, and any inability to purchase raw materials and components could negatively impact the Company’s operations.

The Company sells electric balance bikes and its electric motorcycles and related products internationally, and in most markets, those sales are made in the foreign country’s local currency. As a result, the Company’s operating results are affected by fluctuations in the values of the U.S. dollar relative to foreign currencies, however, the impact of such fluctuations on the Company’s operations to date are not material given the majority of the Company’s sales are currently in the U.S. The Company plans to expand its business and operations internationally and expects its exposure to currency rate risk to increase as it grows its international presence.

Item 4. Controls and Procedures

Limitations on Effectiveness of Disclosure Controls and Procedures

In designing and evaluating the Company’s disclosure controls and procedures, management recognizes that any controls and procedures, no matter how well designed and operated, can provide only reasonable assurance of achieving the desired control objectives. In addition, the design of the disclosure controls and procedures must reflect the fact that there are resource constraints and that management is required to apply judgment in evaluating the benefits of possible controls and procedures relative to their costs.

Evaluation of Disclosure Controls and Procedures

The Company’s management, with the participation of the Company’s principal executive officer and principal financial officer, evaluated, as of the end of the period covered by this Quarterly Report on Form 10-Q, the effectiveness of the Company’s disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) under the Exchange Act). Based on that evaluation, the Company’s principal executive officer and principal financial officer have concluded that the disclosure controls and procedures were effective as of the end of the period covered by this Quarterly Report on Form 10-Q to ensure that information required to be disclosed by the Company in the reports it files or submits under the Exchange Act is recorded, processed, summarized and reported, within the time period specified in the Securities and Exchange Commission rules and forms, and to ensure that information required to be disclosed by the Company in the reports it files or submits under the Exchange Act is accumulated and communicated to the Company’s management, the Company’s principal executive officer and principal financial officer, as appropriate, to allow timely decisions regarding disclosure.

Changes in Internal Control over Financial Reporting

There were no changes in the Company’s internal control over financial reporting, as identified in connection with the evaluation required by Rules 13a-15(e) and 15d-15(e) under the Exchange Act, that occurred during the quarter ended September 30, 2024 that have materially affected, or are reasonably likely to materially affect, the Company’s internal control over financial reporting.

PART II – OTHER INFORMATION

Item 1. Legal Proceedings

The information required under this Item 1 of Part II is contained in Item 1 of Part I of this Quarterly Report on Form 10-Q in Note 10, Commitments and Contingencies, to the Notes to consolidated financial statements, and such information is incorporated herein by reference in this Item 1 of Part II.

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Item 1A. Risk Factors

The Company’s business, results of operations, and financial condition can be affected by a number of factors, whether current known or unknown, including but not limited to those described as risk factors, any one or more of which could, directly or indirectly, cause the Company’s actual results of operations and financial condition to vary materially from past, or anticipated future, results of operation and financial condition. For a discussion of these potential risks and uncertainties, see Part I, Item 1A. "Risk Factors" of the 2023 Annual Report on Form 10-K for the year ended December 31, 2023. Any of these factors, in whole or in part, could materially and adversely affect the Company’s business, results of operations, financial condition, and the price of the Common Stock. Other than the risk factor set forth below, there have been no material changes to the principal risks that the Company believes are material to the Company’s business, results of operations, and financial condition from those included in the 2023 Annual Report on Form 10-K for the year ended December 31, 2023.

If retail partners are unwilling to participate in our go-to-market business model or are unable or ineffective in establishing or maintaining relationships with customers for electric vehicles, it may adversely impact our business.

We employ a go-to-market business model whereby our revenue is generated primarily by selling at wholesale to a network of independent dealers, which are largely drawn from H-D’s traditional motorcycle dealer network, while we also seek to develop new retail partners. We depend on the capability of these retail partners to develop and implement effective retail sales plans to create demand among retail purchasers for our electric vehicles and related products and services that the retail partners may purchase from us. We provide our retail partners with specific training and programs to assist them in selling our products, but there can be no assurance that these steps will be effective. If our retail partners are not able to establish, maintain and strengthen our brand, we may lose the opportunity to build a critical mass of customers. Our retail partners’ ability to develop, maintain and strengthen their relationships with customers for electric vehicles will depend heavily on our ability to provide high-quality electric vehicles and engage with our customers as intended, as well as the success of our customer development and marketing efforts. The electric vehicle industry is intensely competitive, and we may not be successful in building, maintaining and strengthening our relationship with customers. If we do not develop and maintain a strong brand, our business, prospects, financial condition and operating results could be materially and adversely impacted.

Some of these retail partners may also market, sell and support offerings that may be competitive with ours, may devote more resources to the marketing, sales and support of such competitive offerings or may have incentives to promote other offerings to the detriment of our own. Our retail partners could subject us to lawsuits, potential liability, and reputational harm if, for example, any of our retail partners misrepresents the functionality of our electric vehicles to customers or violates laws or our or their corporate policies. Our ability to achieve revenue growth in the future will depend, in part, on our success in maintaining successful relationships with our retail partners, identifying additional retail partners, including in new markets, and training our retail partners to independently sell our electric vehicles. For example, we recently changed our go-to-market strategy in Europe from selling direct to customers through international partners to selling at wholesale to independent dealers. If our current retail partners in Europe do not commit to our new go-to-market strategy by continuing to be a part of our network going forward, or if we are unable to enter into arrangements with or retain a sufficient number of high-quality retail partners in each of the regions in which we sell our electric vehicles and keep them motivated to sell our electric vehicles, our business, prospects, financial condition and operating results could be adversely affected.

Item 2. Unregistered Sales of Equity Securities and Issuer Purchases of Equity Securities

Sales of Unregistered Equity Securities

There were no unregistered sales of equity securities for the three and nine months ended September 30, 2024.

Purchases of Equity Securities

The LiveWire Group, Inc. 2022 Incentive Award Plan provides that the withholding obligations be settled by the Company retaining shares that are part of the award. During the third quarter of 2024, there were no shares of common stock retained to satisfy withholding taxes in connection with the vesting of restricted stock units.

Item 3. Defaults Upon Senior Securities

None.

Item 4. Mine Safety Disclosures

Not applicable.

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Item 5. Other Information

None of our directors or executive officers adopted or terminated a Rule 10b5-1 trading arrangement or a non-Rule 10b5-1 trading arrangement (as defined in Item 408(c) of Regulation S-K) during the third quarter of 2024.
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Item 6. Exhibits

LiveWire Group, Inc.
Exhibit Index to Form 10-Q
Exhibit No.DescriptionFormFile No.Filing DateExhibit NumberFiled/Furnished herewith
Business Combination Agreement, dated as of December 12, 2021, by and among Harley-Davidson, Inc., AEA-Bridges Impact Corp., LW EV Holdings, Inc., LW EV Merger Sub, Inc. and LiveWire EV, LLC8-K001-3958412/15/20212.1
Amended and Restated Certificate of Incorporation of LiveWire Group, Inc.8-K001-415119/30/20223.1
Amended and Restated Bylaws of LiveWire Group, Inc.8-K001-415119/30/20223.2
Warrant Agreement, dated as of October 1, 2022, by and between the Company and Continental Stock Transfer & Trust Company, as Warrant Agent8-K001-3958410/7/20204.4
Specimen Warrant CertificateS-1333-2487859/14/20204.3
Chief Executive Officer Certification pursuant to Rule 13a-14(a) and 15d-14(a)
*
Chief Financial Officer Certification pursuant to Rule 13a-14(a) and 15d-14(a)
*
Certifications of the Chief Executive Officer and the Chief Financial Officer pursuant to 18 U.S.C. §1350
**
101.INSXBRL Instance Document - the instance document does not appear in the Interactive Data File because its XBRL tags are embedded within the Inline XBRL document*
101.SCHXBRL Taxonomy Extension Schema Document*
101.CALXBRL Taxonomy Extension Calculation Linkbase Document*
101.DEFXBRL Taxonomy Extension Definition Linkbase Document*
101.LABXBRL Taxonomy Extension Label Linkbase Document*
101.PREXBRL Taxonomy Extension Presentation Linkbase Document*
104Cover Page Interactive Data File - formatted in Inline XBRL and contained in Exhibit 101*
* Filed herewith.
** Furnished herewith.
† The annexes, schedules and certain exhibits to this Exhibit have been omitted pursuant to Item 601(a)(5) of Regulation S-K. The Registrant hereby agrees to furnish supplementally a copy of any omitted annex, schedule or exhibit to the SEC upon request.
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SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.
 
LiveWire Group, Inc.
Date:November 6, 2024 /s/ Karim Donnez
 Karim Donnez
 Chief Executive Officer
Date:November 6, 2024/s/ Tralisa Maraj
Tralisa Maraj
Chief Financial Officer
(Principal Financial Officer and Principal Accounting Officer)

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