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DouBao, known for its aggressive cash-burning strategy, has started charging fees, marking the 'commercialization epoch year' for China's large-scale AI models.
DouBao, with 345 million monthly active users and an average daily consumption of 120 trillion tokens, is shifting its computing power costs to heavy users. According to Morgan Stanley estimates, under an optimistic scenario, DouBao’s annual subscription revenue could reach 1.5 billion US dollars. As the most aggressive subsidizer in China’s consumer-level AI sector, DouBao’s move sends a significant signal: the cultivation phase of Chinese consumers’ AI usage habits has largely been completed, and the industry is transitioning from user subsidies to commercial sustainability.