The company was founded in 1987 and is a flagship enterprise in the Chinese watch industry. Currently, it is the only listed watch company in China, and is one of the main investment companies of China Aviation International Shenzhen Company, a subsidiary of China Aviation Industry Group. The company was founded and developed from aviation precision technology and material technology. Adhering to the values of “brand leadership, customer orientation, value creation, cooperative responsibility, learning and innovation”, with the mission of “inheriting the 'spirit of serving the country by air' and creating a quality of life”, the company focused on the watch industry, forming a core business layout where its own watch brands and watch retail channels promote each other. Main products and business: Watch brand management and watch retail business. The company has always carried out the original intention of building an international watch brand. Relying on precision manufacturing technology, brand influence and channel cultivation stemming from the aviation industry, the company continues to innovate and break through. The “Feiyada” brand is one of the world's top three space watch brands. It was selected for the Ministry of Commerce's “Made in China” brand program in 2017, won the “China Industry Award” in 2018, the “70 Brands in the 70th Anniversary of the Founding of New China” list in 2019, and won the “2019 People's Ingenuity Brand Award”, etc.