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GTJA: New players in the white goods sector trigger the catfish effect, with AI technology as the core direction for upgrades.
At the 2025 AWE home appliance and Consumer Electronics Expo, white goods companies are accelerating product iterations—innovative designs and Asia Vets technology, with new players entering the market driving industry innovation and accelerating the upgrade of the industry structure.
Lei Jun emphasized Xiaomi Air Conditioner "achievements," seemingly responding to Dong Mingzhu.
According to Sina Technology news on the morning of March 19, Xiaomi's founder, Director and CEO Lei Jun expressed on social media that Xiaomi Technology's home appliance revenue grew by 56.4%, and the Air Conditioner's shipment volume increased by over 50%. A netizen commented on this, saying: "Highlighting the Air Conditioner, how it pierces the heart!" The construction of Xiaomi Group's Asia Vets home appliance factory is underway in Wuhan New City. Xiaomi Group President Lu Weibing revealed that the first batch of products from this Asia Vets factory will focus on the Air Conditioner field. Xiaomi Group Vice President Zhang Jianhui also stated that this Asia Vets factory is expected to be officially delivered for use in the second half of the year. It is reported that this factory located in Wuhan New City.
Gree Electric Appliances, Inc. of Zhuhai (000651.SZ): Gree Air Conditioner has already equipped with the capability for remote control through WiFi and has launched air conditioner products that support AI voice control.
On March 18, Gelonghui reported that Gree Electric Appliances, Inc. of Zhuhai (000651.SZ) stated on the investor interaction platform that Gree Air Conditioner is now capable of remote control via WiFi and has launched air conditioner products that support AI voice control, such as the Gree Golden Shell series, Supreme series, and Smart Bird series. In the future, Gree will continue to expand its Smart Home and scenario-based service upgrades to provide users with a more convenient and comfortable smart home experience.
Morgan Stanley: It is expected that investors will refocus on White Appliances before the earnings season and hold an optimistic attitude towards the Sportswear Industry.
Morgan Stanley believes that mainland investors are becoming more optimistic due to signs of Consumer recovery, such as second-hand housing sales in first-tier cities exceeding expectations and prices stabilizing, as well as attractive valuations in certain sub-industries.
Is Gree Electric Appliances, Inc. of Zhuhai's (SZSE:000651) Latest Stock Performance Being Led By Its Strong Fundamentals?
After being brought to the trending topic by Dong Mingzhu, three key figures from Xiaomi spoke up consecutively.
On the evening of March 14, Lu Weibing, partner and president of Xiaomi Group, posted on Weibo stating that the sales of Mijia Air Conditioner would maintain a growth rate of over 50% this year, fully focusing on the high-end market, with ASP continuously rising. The annual sales target in the open market is third place, aiming to become one of the top air conditioner brands in the next five years! Subsequently, Shan Lianyu, general manager of Xiaomi Group's large home appliances department, retweeted the aforementioned Weibo and said, "Reporting to Mr. Lu and the Mi Fans, Mijia Central Air Conditioning has been on sale for 13 days and has already completed one-third of the annual sales target. Thank you all for your trust and support; we will definitely produce good products and provide excellent service!" Both expressed their public commitment to Mijia Air Conditioner's performance.
