The company was founded in 1999, with large households as its main business, with the corporate mission of “making home decoration happy and simple”. The business is a large-scale commercial chain group covering design and decoration, sales of furniture and building materials, logistics and distribution, housekeeping services, shopping malls, lifestyle supermarkets, etc. It was listed on the main board of the Shenzhen Stock Exchange at the end of 2019, making it the first new home retail concept stock in China. It has won the title of “Beijing's Top Ten Commercial Brands” and “China's Top Ten Commercial Brands” for 18 consecutive years. It is a leader in China's pan-home furnishing industry and a model for the transformation of digital intelligent new retail. The company's main business: household chain store business, shopping center and modern department store business, digital and intelligent business, smart logistics business, smart home decoration business. Company Honors: 2012 Hubei Top 100 Enterprises; Advanced Grassroots Party Organization; Wuhan Credit Enterprise; Advanced Unit. The company has also won many honorary titles such as “Beijing's Top Ten Commercial Brands”, “2023 China Home Furnishing Industry Leading Brand Award”, “2023 Most Valuable Listed Company for Investment”, and “25th Golden Bull Award for Listed Companies - Listed Company Jinxin Award”. As of June 30, 2024, the company has operated 409 home furnishing stores in 30 provinces, regions and cities in China and overseas Cambodia, including 85 direct-run stores and 324 franchise stores.
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