Emperor Group (International) Limited (stock code: 163) was formally established in 1990. It has continued to expand its business over the years, making good use of business opportunities to actively expand its property portfolio located in China, Hong Kong, Macao and overseas. In the mid-2000s, the tourism and gaming industry in Macau, China was booming, so the Group seized the opportunity to acquire high-quality local properties and began developing real estate in Beijing in 2006. The Group has always actively purchased retail space in the Golden Shopping District at good prices, particularly on Russell Street in Causeway Bay, Hong Kong, China; Russell Street is one of the most popular shopping streets in the world, comparable to Fifth Street in New York and the Champs-Elysées in Paris. The Group owns multiple stores and entire properties, and the rental income is stable. residences Housing has always been an active part of the Group, which has developed a number of high-quality projects in China and Hong Kong over the years. On the Hong Kong side, there are “Victoria Peak” and “Victoria One” in Sai Wan, “98 Java Road” in North Point, “Hong Kong Island.East 18” in Shau Kei Wan, and “Prince Edward” in Kowloon City, which are highly sought after by buyers; projects under development include Siu Lam Project in Tuen Mun, Tai Lam Project, Shouson Hill Project, Fu Wing Street Redevelopment Project in Sham Shui Po, and Ho Chung Project in Sai Kung. In mainland China, the Group entered Xiamen twice, first developing the “Emperor Lakeside Garden” in the 90s. Due to its ideal response, it was famous for developing the second phase of “Emperor Lakefront Garden” after the millennium, which not only satisfied buyers, but also became a model for high-quality homes in the region. Gold shop The shops in Hong Kong's prime shopping districts are like art treasures, and they are often impossible to find. The Group has been strategically purchasing at good prices for a long time, and has now mastered a large number of top stores, the most representative of which is Russell Street, the core area of Causeway Bay. It now has multiple connected stores and a total of 22-24 properties, making it the second-largest owner of the underground parking space at this location. The Group also owns a number of retail properties in Tsim Sha Tsui, which is full of famous stores. Among them, 4, 6 and 8 Canton Road and 81 Nathan Road are the most notable. In addition to top shopping areas, the Group has also entered trendy shopping districts popular with young people, such as several core stores on Lockhart Road in Causeway Bay, making the Group's retail portfolio more diverse. outlets The Group believes that whether it is a regional shopping center that affects people's livelihood or a large shopping mall that focuses on lifestyle, they all have potential for development. The Pulse on the Beach in Repulse Bay is the Group's flagship shopping mall project, bringing together trendy restaurants and all kinds of fashion stores; the entire L3 floor of North Point Kenway Square and Tuen Mun Metropolis Mall are closely related to nearby residential and commercial areas, bringing stable rental income. Meanwhile, projects under development, such as the Macau Emperor South Bay Center and Shanghai's Imperial Star City, will soon become an international attraction with an endless flow of tourists. Industrial and commercial building The Group currently owns a number of office properties, including the Emperor Group Center, 60 Gloucester Road project, the 75-79 Lockhart Road project, and the 75-79 Lockhart Road project; in terms of industrial buildings, it also owns Kwun Tong New Media Group Center, Kwai Chung Toppy Tower, and Tuen Mun European Furniture Warehouse Center; in recent years, it has been actively developing overseas markets, and has purchased two projects at No. 181-183 and No. 25-27 on Oxford Street in London; it will also become the Group's headquarters in mainland China after completion in 2015. hotels The Group also has extensive experience in developing hotels. It has successively developed the Happy Valley Imperial Palace Hotel and the Macau Emperor Entertainment Hotel. In 2015, it launched a new brand of Shengshi Hotel, with one each in Macau, China and Hong Kong, China; and MORI MORI serviced apartments in Causeway Bay. Future development Looking forward to the future, the Group will continue to improve the quality of investment properties to enhance profitability. Furthermore, it will also optimize the tenant mix to stabilize the property occupancy rate close to 100%. As for high-quality retail properties in Tsim Sha Tsui and Causeway Bay, the Group will maintain a certain annual rent increase to stabilize income, and will also launch more new projects to meet market needs.
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