The company was founded in 1997. Since its inception, Chao Hongji has taken “promoting Oriental culture” as its mission, adhering to the belief of “reviving traditional culture and fashion”, adhering to the combination of fashion design and exquisite craftsmanship, and committed to creating oriental charm jewelry for every woman with both fashion design and ingenuity. While empowering intangible heritage culture, it also leads the trend of young Chinese jewelry fashion design with original designs, stands out from the modelling of traditional jewelry, and has become a leading fashion jewelry brand originating in the East. The company is mainly engaged in brand operation management and product design, R&D, production and sales of high-end fashion consumer goods. The main products are jewelry and fashion women's bags. The core business is the operation and management of the three major brands “CHJ Chao Acer”, “ADELEVENTI” and “FION Fianne”. The company has been recognized as a national high-tech enterprise, a provincial industrial design demonstration enterprise, a provincial enterprise technology center, and the Guangdong Engineering Technology Research Center, and has successively won honorary titles such as “National Quality and Integrity Benchmark Enterprise”, “China Famous Brand Product”, and “Guangdong Famous Brand Product”.