Edifier Technology (002351.SZ): Increase investment in content-based social e-commerce channels such as Douyin and Xiaohongshu to further boost sales.

On February 13, Gelonghui reported that Edifier Technology (002351.SZ) stated in its investor relations that regarding the domestic market, the company is aggressively developing traditional online channels, consolidating its advantageous position on JD.com and Tmall; on the other hand, it is increasing investment in content-based social e-commerce channels such as Douyin and Xiaohongshu to further boost sales. In terms of the overseas market, the company continues to explore online direct sales channels while maintaining the previous exclusive general dealer system in certain regions, enhancing its influence on international e-commerce platforms such as Amazon, Rakuten, LAZADA, and SHOPEE, along with overseas Instagram.

Gelonghui FinanceFeb 13 06:47 ET

Is Now The Time To Put Edifier Technology (SZSE:002351) On Your Watchlist?

Simply Wall StFeb 12 20:46 ET

Xiaomi is taking the stage! DeepSeek ignites the "Hundred Mirrors War" as Consumer Electronics welcomes a new opportunity.

① The official Weibo of Xiaomi glasses has been launched, but no content has been published so far; ② Lei Jun expects the product's shipment volume to be "over 300,000 units." ③ Brokerages point out that AI glasses are likely to become a scenario where AI applications first take root.

cls.cnFeb 6 20:18 ET

Edifier Technology's (SZSE:002351) Investors Will Be Pleased With Their Notable 56% Return Over the Last Three Years

Simply Wall StJan 28 18:25 ET

Lacklustre Performance Is Driving Edifier Technology Co., Ltd.'s (SZSE:002351) 26% Price Drop

Simply Wall StJan 12 19:14 ET

Edifier Technology Co., Ltd.'s (SZSE:002351) Stock Has Been Sliding But Fundamentals Look Strong: Is The Market Wrong?

Simply Wall StJan 6 20:01 ET