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Edifier Technology (002351.SZ): Increase investment in content-based social e-commerce channels such as Douyin and Xiaohongshu to further boost sales.
On February 13, Gelonghui reported that Edifier Technology (002351.SZ) stated in its investor relations that regarding the domestic market, the company is aggressively developing traditional online channels, consolidating its advantageous position on JD.com and Tmall; on the other hand, it is increasing investment in content-based social e-commerce channels such as Douyin and Xiaohongshu to further boost sales. In terms of the overseas market, the company continues to explore online direct sales channels while maintaining the previous exclusive general dealer system in certain regions, enhancing its influence on international e-commerce platforms such as Amazon, Rakuten, LAZADA, and SHOPEE, along with overseas Instagram.
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