About SINCERE Company

Established in 1900, Xianshi Group is one of the oldest and most famous department stores in Hong Kong. From the 1930s to the 40s, it was ranked first among the four major department stores in Shanghai. The Xianshi Group is mainly engaged in retail business. Adhering to the “Be the first to do it” business approach, it searches for fashionable and high-quality goods from all over the world, including: trendy clothing, handbags and shoes, outdoor sporting goods, beauty products, household goods, appliances, bedding, bathroom, travel goods and food, etc., with a full range of products. Xianshi Department Store currently has five branches, located in Causeway Bay, Central, Mongkok, Sham Shui Po and Tsuen Wan, while the Mongkok branch covers an area of about 40,000 square feet. In 2012, it also collaborated for the first time with Watson's Group to open SU-PA-DE-PA, the first 2-in-1 department store and supermarket concept store in Yau Tong in Hong Kong. In addition to focusing on retail business, Xianshi Company is also diversifying businesses related to property investment, property development and securities trading. As early as 1972, Xianshi Group was listed on the main board of the Hong Kong Stock Exchange. As shown in the financial statements of August 2015, the Group has recorded a net asset value of close to HK$300 million and currently employs more than 350 employees.