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BOCOM International: Under the support of policies, the update cycle of home appliances is coming. It is recommended to pay attention to leading white goods companies such as Haier Smarthome.
Bocom International has released a research report stating that the National Development and Reform Commission issued a policy on July 25th to allocate approximately RMB 300 billion to support large-scale equipment upgrades and the policy of old-for-new for consumer goods. Bocom International believes that the home appliance renewal cycle is approaching, so there are still a large number of home appliance products with demand for replacement and upgrading that have not yet been released in the market. The bank recommends paying attention to the three major domestic white goods leaders such as Midea Group, Haier Smart Home (06690), Gree Electric Appliances, Inc. of Zhuhai, and Hangzhou Robam Appliances. The report states that the support intensity of this round of home appliance support policy is stronger than that of the first round policy introduced in 2009. The design of the first-round policy only included five categories of home appliances.
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