Guancheng Watch & Jewelry Group Co., Ltd. (previously: China Haidian Group Co., Ltd., hereinafter referred to as “Guancheng Watch” or the “Group”; stock code: 256) was listed on the main board of the Hong Kong Stock Exchange in 1991. Guancheng Watch is a leading enterprise integrating design, development, manufacturing, and sales in China. Its “Ebo” and “Rossini” are among China's top four watch brands respectively, and they are all China's 500 most valuable brand enterprises. “Evo” was founded in 1991 and received the “Century Quality Gold Award” from the international brand review agency in Geneva in 2009. “Rossini” was founded in 1985 and was rated as an economic benchmark enterprise in Zhuhai in 2011. Since 2012, “Ibo” and “Rossini” have been selected as pilot enterprises for industrial enterprise brand development by the Ministry of Industry and Information Technology respectively, and “Rossini” has also been awarded the title of model enterprise. In 2013, the brand values of “Evo” and “Rossini” were assessed at 3.5 billion yuan and 5.2 billion yuan respectively according to the World Brand Laboratory. The group owns 6 imported watch distributors, 2 watch spare parts manufacturers, and 1 manufacturer of watch movements (originally Guangzhou Watch Factory). Beginning in the second half of 2011, the company moved in the direction of global development and successfully purchased the Swiss “Quinnianhua” international brand, which has a century-old history. “Quinnianhua” was founded in 1856 and has an international patent for mechanical watch movement technology. It has been authorized to exclusively produce “Porsche Design” brand watches. In April 2013, China's Haidian Group announced that it would invest to acquire 100% of the shares in Switzerland's top global brand Corum (Corum). This is China's biggest acquisition in the Swiss watch industry so far. “Kunlun” was founded in 1955. With its high-end watchmaking know-how rich in iconic innovation and technological progress, the Kunlun brand embodies the enduring value of aesthetics and exquisite craftsmanship, and its unique proprietary technology has made due contributions to the field of watchmaking. The acquisition enabled the scale of the group to continue to expand, forming an industrial chain combining upstream and downstream, integrating the design, manufacture and sales of famous domestic and international watch brands, and a business pattern combining distribution of internationally renowned watch brands, movement manufacturing and high-end watch accessories production, successfully transforming it into one of the world's leading multinational watch enterprise groups. The acquisition lays a solid foundation for Haidian in China to go international. The Group's main business is: 1. Watch and time meter products: The Group owns the “Rossini” and “Evo” watch brands. Both brands manufacture and distribute their own brand watches domestically. In addition, the Group also owns its own brands such as the world-famous watch brands “Kunlun”, “Cinnenhua”, “Lauterey”, “Dreyfuss & Co” and “J&T Windmills”. The Group is also committed to developing distribution business for non-proprietary brands. Currently, it distributes more than 25 international brands in Beijing, Chongqing, Fujian, Guangdong, Henan, Jilin, Liaoning, Shenyang, Sichuan and other major cities in China. 2. Property Development and Investment: The Group owns interests in Guancheng Chase Co., Ltd. (“Guancheng Chase”), and Guancheng Chase's shares are listed on the Shanghai Stock Exchange in China. Guancheng Chase is currently developing properties in many major cities in China. Furthermore, the Group has stable rental returns in Guangdong Province, China and Hong Kong, China.
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