Guancheng Watch & Jewelry Group Co., Ltd. (formerly China Haidian Group Co., Ltd., hereinafter referred to as “Guancheng Watch” or “Group”; stock code: 256) was listed on the Hong Kong Stock Exchange motherboard in 1991. Guancheng Watch is a leading enterprise integrating design, development, manufacturing, and sales in China. Its “Ebo” and “Rossini” are each one of the four major Chinese watch brands, all of which are the 500 most valuable brand companies in China. “Ebo” was founded in 1991 and received the “Century Quality Gold Award” from an international brand review agency in Geneva in 2009. “Rossini” was founded in 1985 and was rated as an economic benchmark enterprise in Zhuhai in 2011. Since 2012, “Ebo” and “Rossini” have each been selected as a pilot enterprise for industrial enterprise brand cultivation by the Ministry of Industry and Information Technology, and “Rossini” has also been awarded the title of model enterprise. In 2013, according to the World Brand Laboratory, the brand values of “Ebo” and “Rossini” were 3.5 billion yuan and 5.2 billion yuan respectively. The Group owns 6 imported watch distributors, 2 watch spare parts manufacturers, and 1 manufacturer of watch movements, Guangzhou Wuyang Watch Co., Ltd. (formerly Guangzhou Watch Factory). Beginning in the second half of 2011, the company moved in the direction of global development and successfully purchased the Swiss “Qiannianhua” international brand with a history of 100 years. “Qiannianhua” was founded in 1856 and has internationally patented mechanical watch movement technology, and it has been authorized to exclusively produce “Porsche Design” brand watches. In April 2013, China's Haidian Group announced that it would invest in the acquisition of 100% of the shares of the Swiss global brand Corum (Corum). This is China's largest acquisition in the Swiss watch industry so far. “Kunlun” was founded in 1955. With its high-end watch-making know-how rich in iconic innovation and technological progress, the Kunlun brand embodies the enduring value of aesthetics and exquisite craftsmanship, and its unique proprietary technology has made due contributions to the field of watch making. This acquisition has led to the continuous expansion of the group's scale, forming an upstream and downstream industrial chain, integrating the design, manufacture and sales of famous domestic and international watch brands, and a business pattern combining distribution of internationally renowned watch brands, movement manufacturing and high-end watch accessories production, and successfully transformed into one of the world's leading multinational watch enterprise groups. The acquisition lays a solid foundation for the internationalization of Haidian, China. The Group's main business is: 1. Watch and timing products: The Group owns the “Rossini” and “Ebo” watch brands, and both brands manufacture and distribute their own watches domestically. In addition, the Group also has its own brands such as the world-famous watch brands “Kunlun”, “Qiannian”, “Lautley”, “Dreyfuss & Co” and “J&T Windmills”. The Group is also committed to developing distribution businesses other than its own brands. Currently, it distributes more than 25 international brands in Beijing, Chongqing, Fujian, Guangdong, Henan, Jilin, Liaoning, Shenyang, Sichuan and other major cities in China. II. Property Development and Investment: The Group owns the interests of Guancheng Chase Co., Ltd. (“Guancheng Chase”), whose shares are listed on the Shanghai Stock Exchange in China. Guancheng Chase is currently developing properties in several major cities in China. Furthermore, the Group has stable rental returns in Guangdong Province, China and Hong Kong, China.
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