About Beijing Sanfo Outdoor Products Company

The company was founded in 1997 and originated from a small 30-square-meter store outside the East Gate of Peking University. Over the years, it has adhered to the business philosophy of “honest management, guarantee after-sales”, and continued to develop healthily and rapidly with the purpose of “sports, happiness, and dreams”. On December 9, 2015, the company was successfully listed on the SME board of the Shenzhen Stock Exchange. The company's main business includes brand operation business, channel operation business, outdoor event team building, comprehensive quality education for parent-child youth, and supply chain management. The main products include Nordic outdoor aesthetic brand HOUDINI, sports black technology brand X-BIONIC (Forboldestdreams), Italian handmade and ingenious footwear brand CRISPI, professional outdoor shoe brand LASPORTIVA, a tactical backpack brand MYSTERYRANCH, classic workwear shoe brand DANNER, and Nanjing Jinling Style Complex. Company honors include the “Zhongguancun Credit Cultivation Double 100 Project”, “Beijing Credit AAA Enterprise”, and the “2017 Model Club” of the China Mountaineering Association. It has been successively awarded “National Earthquake Prevention and Mitigation Science Education Base”, “Guizhou Disaster Prevention and Mitigation Safety Publicity and Education Base”, “Guizhou Provincial Science Education Promotion Base”, “Guizhou Youth Self-Care and Self-Help Training Base”, and Sanfu Supply Chain has successively won many honors such as Jiangsu Digital Commerce Enterprise and Jiangsu E-Commerce Demonstration Enterprise.