About KING FOOK HOLD Company

The Jingfu Group was previously known as the Jingfu Gold Shop. The founder, Mr. Yang Zhiyun, began operating its business on October 8, 1949 at No. 5 Bonham East Street, Sheung Wan. Initially, they only focused on gold refining and gold bar trading. The purpose of the group is “loyalty, diligence and dedication”. Ten years later, the business expanded into a retail business selling gold jewellery and jewellery. The first store was set up in Miramar Shopping Mall as a branch in the Kowloon district, and began selling watches the following year. In 1965, Jingfu Gold & Jewellery (Kowloon) Co., Ltd. was officially registered and established. In 1971, the Group opened its first large-scale gold jewellery and watch store, Jingfu Jewellery, at the Jingfu Building in Central, and changed its Kowloon store into a limited company in 1973 to expand its business and increase sales of foreign gifts. In March 1988, Jingfu Group Co., Ltd. was officially listed and traded on the Hong Kong Stock Exchange, becoming a listed company, entering another new era. Over the years, the old brand “Jingfu” has been rooted in the hearts of the older generation of customers, but high-quality customers still have yet to have a deeper understanding of the brand. Therefore, since Hong Kong returned to China in 1997, the Group decided to reform and invest new resources to open a high jewellery and watch concept store Masterpiece by King ?$#@$. The first Masterpiece by King ?$#@$ store opened in 1999 in Pacific Place, the center of the brand. The store's design style was innovative, introducing the latest diamond jewelry in the 360 series from many foreign brands and our own unique brands. The concept of Masterpiece by King ?$#@$ has been well received in the industry, so the Group opened two more branches in China Construction Building in Central and Tsim Sha Tsui in 2000 to make it easier for customers to buy. For more than 60 years, Gyeongbok Jewelry has enjoyed a reputation for outstanding quality and professional and rigorous service. Today, Gyeongbok Jewelry continues to cast the highest quality jewelry with exquisite craftsmanship, high-quality materials and strict processes to meet customer requirements. In 2010, the new Masterpiece by King ?$#@$ watch and jewellery store opened simultaneously at The One in Tsim Sha Tsui and China Construction Building; in the same month, the Group also opened a new Jingfu jewellery branch in Fort Royal in Causeway Bay. In 2012, the Jingfu Jewellery Branch at Parklane Hotel Causeway Bay was expanded, and the Mira Mall branch in Tsimshatsui was reopened.