The company takes “responsibility and perfection” as the core culture of the enterprise, adhering to the brand mission of “continuously creating value for consumers”, and is committed to the corporate vision of “becoming a world-renowned apparel group”. With “focus on the business, continuous innovation, passion, resilience, and responsibility (one specialty and three)” as the brand values, the company adheres to the high-end fashion sportswear brand positioning, and fully implements the brand's internationalization market strategy. The company's main business is apparel R&D and design, brand operation and digital operation, marketing network construction and supply chain management. The main products are the main brand Bienleven, the Bienleven golf brand, the Venice Carnival brand, CERRUTI1881, and KENT & CURWEN. Company honors include the China Textile Industry Federation Product Development Contribution Award, the National Golf Apparel Product Development Base, and the China Golf Apparel Color Research and Development Base.