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Yanker Shop Food (002847.SZ): Continuously enhancing brand influence and channel momentum by driving traffic with live streaming hosts on Douyin platform.
On July 22nd, Gelonhui reported that Yanker Shop Food (002847.SZ) stated on the investor interaction platform that according to the 2023 annual report, the company's e-commerce channel accounted for 20.13% of the total revenue, including revenue generated from Douyin channel. The company cooperates with anchors on Douyin platform to enhance brand influence and channel momentum, and is currently developing its business through all channels, focusing on the development of e-commerce, snack stores, convenience stores, campus stores and other channels in addition to maintaining its advantages in KA and AB class supermarkets. The company has also established deep partnerships with popular snack brands such as Busy Snacks, Zhao Yiming, and Snacks are Ringing. This plan is expected to be completed by 2024.
We Think YanKer Shop FoodLtd (SZSE:002847) Might Have The DNA Of A Multi-Bagger
Yanker Shop Food (002847.SZ): Douyin is currently the company's focus platform for e-commerce channels.
On July 15th, Gelonhui reported that Yanker Shop Food (002847.SZ) stated in a recent phone conference that the strategy for shelf e-commerce is to select products with extreme cost-effectiveness and "medium-to-high markup" single items. In the future, more new products will be added to increase store traffic and strength. However, because the company is a latecomer in the shelf e-commerce industry, there is still considerable room for development in the next 2-3 years. Douyin is currently the company's focus platform for e-commerce channels. In the second quarter of 2023, the company's sales growth on the Douyin channel was very high, but the company is focusing on building and promoting brands in high base categories such as the "Great King" hairy tripes and the "Egg Emperor" quail egg category.
Yanker Shop Food: 2024 Interim Performance Forecast
Yanker Shop Food (002847.SZ) proposed to distribute 6 yuan per 10 shares in mid-2024 by the actual controller.
Yanker Shop Food (002847.SZ) announced that on July 11th, 2024, the company received a letter from the actual controller of the company, ...
Yanker Shop Food (002847.SZ): Over 95% of the company's sales of leisure snacks are self-produced.
On July 4th, Gelonhui reported that Yanker Shop Food (002847.SZ) continues to focus on seven core categories: spicy snacks, deep sea snacks, leisure baking, potato snacks, konjac jelly pudding, egg snacks, and dried fruits and nuts, and fully polishes the supply chain to upgrade product strength. Products are developed in full specifications: in addition to advantage bulk products, we strive to develop quantitative, small and large packaging products to meet the snack needs of consumers in various scenarios. Full-channel coverage: in addition to maintaining the advantages of KA and AB supermarkets, we focus on developing e-commerce, snack bulk stores, CVS, campus stores, etc., in line with current trends.
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