The company was founded in 1999 and listed on the Shenzhen Main Board in May 2017. It is one of the largest jewelry brand operators in China. The company has insight into market demand, explores fashion trends, integrates style and aesthetics, develops “scene style jewelry” exclusively in the industry, targets consumers more accurately, and analyzes emotional resonance and scene needs in more depth. The main products include diamond-set jewelry and plain gold jewelry. Based on the company's business model and brand positioning, the company is guided by market consumption habits and trends, continues to adhere to the product positioning of “gold as the main product, diamond as the core product”, and also sells specialty products such as K gold, platinum, jadeite, pearls, and colorful treasure, continuously enriching and improving the product line. The company is engaged in the design, promotion and chain management of “Chow Tai Sang” brand jewelry. The main products include gold jewelry and diamond-set jewelry. Corporate honors: “Antwerp Diamond Medal of Honor” and “Diamond Culture Promotion Award” and “Diamond Industry Innovation Award”. 2023 China's Top 500 Listed Company Brands, 2024 Brand Power Forum: Brand Power Ingenuity Award · Top 10 Influential Brands, 2024 Brand Power Forum: 2024 China's Top 500 Innovative Brands, 2024 Guangdong-Hong Kong-Macao Greater Bay Area Brand Value List TOP100, 2023 Guangdong Top 500 Brands, 2024 China 500 Most Valuable Brands, 2023 Shenzhen Top 50 Chain Management, 2024 China Top 500 Brands, etc.
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