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GF SEC: Policies implemented in 2025 are expected to continue boosting domestic demand for home appliances.
The old-for-new policy will be implemented in 2025, with an expansion of categories and an increase in funding scale, which may significantly boost the old-for-new scale next year.
BOCOM INTL: The old-for-new policy will seamlessly connect, and household appliances are expected to continue quality growth in 2025.
Benefiting from the support policy for exchanging old for new, the retail sales of categories with high energy efficiency ratings and Asia Vets have experienced more than double-digit year-on-year growth for four consecutive months, with the performance of smart products being exceptional.
[Brokerage Focus] Citigroup indicates that the 2025 policy of 'trade-in for new' in China's home appliances will continue beyond expectations, maintaining a 'Buy' rating for Midea (00300) and others.
Jinwu Finance | Citibank's Research Reports indicate that on January 8, the National Development and Reform Commission and the Ministry of Finance jointly announced that the "old-for-new" program for consumer goods will continue to be implemented in 2025. This greatly alleviated investors' concerns regarding the sustainability of central government subsidy support. Citibank stated that the updated subsidy policy exceeded expectations, expanding the coverage to four new categories: Microwave, water purifiers, dishwashers, and Rice Cooker, bringing the total number of subsidized household appliance categories to 12. Additionally, the subsidy cap for Air Conditioner was increased, and individuals who enjoyed subsidies in 2024 can continue to receive subsidies when purchasing similar appliances in 2025. It is understood that the cutoff.
[Brokerage Focus] Morgan Stanley maintains a 'Shareholding' rating for Midea Group Co., Ltd (00300), expecting its stock price to outperform the Large Cap in the next 45 days.
Jingwu Financial News | Morgan Stanley has released a research report indicating that Midea Group Co., Ltd (00300) shares are expected to outperform the Large Cap in the next 45 days. The report states that the details of the 2025 consumer goods trade-in plan released by the National Development and Reform Commission cover a wider Range and that the number of Air Conditioner subsidies will increase, with policy details better than expected. As a leading company in the home appliance Industry, Midea is expected to benefit from this, and there may be a positive response in the stock price in the short term. Midea Group's A-shares closed at 77.58 yuan on January 7, with a Market Cap of approximately 594 billion yuan, and a 52-week stock price Range between 54.11 yuan and 83.67 yuan, with 7.04 billion shares in circulation.
Morgan Stanley: Gives Midea Group Co., Ltd (00300) a "Shareholding" rating with a Target Price of 94 Hong Kong dollars.
Morgan Stanley estimates that Midea Group Co., Ltd's earnings per share will have a compound annual growth rate as low as 10% from 2024 to 2026.
【Brokerage Focus】BOCOM INTL remains Bullish on leading home appliance companies, indicating that the continuation of the trade-in policy will support replacement demand during the Spring Festival.
Jinwu Financial News | BOCOM INTL released a research report indicating that the old-for-new policy will continue and expand. For home appliances, in addition to the traditional eight major items, four categories including Microwave, water purifiers, dishwashers, and Rice Cookers will be included in the subsidy scope. Meanwhile, the limit on the number of subsidized Air Conditioner products has been expanded from 1 to 3. Subsidy records for 2024 will not affect subsidy eligibility for 2025. The institution indicated that the old-for-new policy supports accelerating demand for home appliance replacements. The old-for-new policy has a significant stimulating effect on home appliance Consumer. According to Statistics from the Ministry of Commerce, the 2024 old-for-new home appliance policy has driven over 36 million consumers to purchase eight major categories of home appliances totaling 5...