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Xinhe Co., Ltd.: 2024 Annual Results Forecast
Xin Hee Co., Ltd. (003016.SZ): Expected loss of 48 million to 72 million yuan for the fiscal year 2024.
On January 24, Gelonghui reported that Xin Hee Co., Ltd. (003016.SZ) announced its annual performance forecast for 2024, expecting a net loss attributable to Shareholders of the listed company of 48 million to 72 million yuan, and a net loss of 56 million to 83 million yuan after excluding non-recurring gains and losses. The basic EPS loss is expected to be 0.1147 yuan/share to 0.1720 yuan/share. At the end of 2023, the company underwent a Global Strategy transformation, and the company’s brands have undergone a rebranding and positioning upgrade. In 2024, the company plans to adjust its product lines and channel layouts for its brands.
Xin Hee Co., Ltd. (003016.SZ): The influx of overseas talents can provide the company with more options and lower costs.
On January 17, Gelonghui reported that Xin Hee Co., Ltd. (003016.SZ) stated during an investor relations event that recently, Xiaohongshu launched the overseas version of the "Xiaohongshu e-commerce applet" feature. Merchants can quickly open stores on the overseas version of Xiaohongshu by simply filling out the relevant information, which greatly reduces the threshold for merchants to access the Xiaohongshu platform. The influx of overseas influencers allows the company more choices and lower costs. Collaborating with Xiaohongshu influencers for product promotion can quickly enhance brand awareness and trust among the target audience. Xiaohongshu's expansion overseas provides new opportunities for the company through brand promotion.
Xin Hee Co., Ltd. (003016.SZ): The company's global brand ambassador Zhao Lusi has reached 18.5 million followers on Xiaohongshu.
On January 17th, Gelonghui reported that Xin Hee Co., Ltd. (003016.SZ) stated during an investor relations event that Xiaohongshu, as an important marketing and promotional partner for the company, has featured its brands JORYA, JORYAweekend, ΛNMΛNI Enmanlin, Caroline, and AIVEI. Additionally, the company's global brand ambassador Zhao Lusi has 18.5 million followers on Xiaohongshu, while JORYAweekend brand ambassador Meng Ziyi has over a million followers, showcasing a significant influence on the platform. The company is deeply engaged in Xiaohongshu and is collaborating with celebrities to continuously expand its reach.
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