Gold prices have regained upward momentum! Is there still upward potential in the market? How should gold retail brands respond? | Industry dynamics

① After six consecutive declines in spot gold prices, which created the largest weekly drop in three years, this week it regained its upward momentum; ② The listing prices of pure gold trinkets in most domestic brand gold stores are once again nearing 800 yuan per gram, and high gold prices have weakened consumer enthusiasm for purchasing gold; ③ Chow Tai Seng jewellery adopts a strategy to increase low average transaction price and emphasize strong design products; Chow Tai Fook has launched differentiated product series such as Chuanfu and the Palace Museum, which has boosted sales.

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