Hongyi Culture Group (Huayi Tencent Entertainment Co., Ltd.) (Huayi Tencent Entertainment, HKSE: 00419) is a new media business company combining culture and entertainment. It has built a comprehensive platform integrating content production and online and offline entertainment channels through investment and production of high-quality film, animation, TV series, etc., as well as mergers and acquisitions and resource integration with international entertainment companies. Currently, Huayi Tencent Entertainment's main shareholders are Tencent (HKSE:00700) and Huayi Brothers (SZSE: 300027). Through the rich resources of Tencent and Huayi Brothers in the content and new media business, Huayi Tencent Entertainment actively grasps international investment opportunities, such as investing in Hollywood and Korean production projects. In 2016, the Group announced the acquisition of HB Entertainment, a well-known Korean entertainment and brokerage company; and signed a cooperation framework agreement with Huayi Brothers in 2019, fully demonstrating the business synergy between the Group and its controlling shareholders. The content projects invested by the Group all recorded excellent results. “Sky Castle” (also known as “Sky Castle”), produced by HB Entertainment and broadcast in Korea at the end of last year, set the highest local ratings record of 23.8%. “Victory” and “Sheri” were released on Netflix and Apple TV+ respectively in early 2021 to meet global audiences.
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