“Jinyuan Rice Industry”, which has always used Hong Kong as its development base, has been working hard to provide Hong Kong with high-quality rice over the years. Its products have received numerous awards. Among them, the best-selling product “Golden Elephant Brand” has won many awards. These include “Hong Kong Famous Brand”, “Q-Mark Certificate”, Reader's Digest “Reputable Brand” Platinum Award, “Wellcome Ten Famous Supermarkets”, Hong Kong Super Brands, etc. In addition to pioneering the use of vacuum-packed rice for the citizens of Hong Kong, China, to keep it fresh and hygienic, “Jinyuan Rice Industry” also actively cites modern management to strive for excellence in production technology and quality assurance. As a result, it obtained the famous internationally recognized “ISO9001”, “HACCP” and “ISO22000” certifications for food safety, monitoring and management systems in 2003, 2004 and 2009 respectively. Jinyuan's rice production process is meticulous. From importing rice from China and Thailand to Hong Kong, to carrying out strict treatment procedures at its own factory in Tsing Yi, it includes 1. Quality testing of raw rice, 2. Storage in a heated warehouse, 3. Removing crushed rice and impurities 5. Water polishing procedure 6. Fine matter separation procedure 7. Computer color selection 8. Glass removal 9. Product formulation blending 10. Vacuum packaging treatment. Quality control procedures ensure continuous improvement and progress in technology and quality, and affirm the excellent quality of products. Jinyuan Rice Industry will actively expand its position in the rice retail and food market, continue to improve operational efficiency and productivity, and strengthen the Group's competitive advantage in business.
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