“Jinyuan Rice Industry”, which has always used Hong Kong as its development base, has been committed to providing high-quality rice to Hong Kong for many years, and its products have received numerous awards. Among them, the best-selling product “Golden Elephant” has won many awards. These include “Hong Kong Famous Brand”, “Q-Mark Certificate”, Readers' Digest “Trusted Brand” Platinum Award, “Wellcome Top Ten Supermarket Brands”, Hong Kong Super Brands, etc. In addition to pioneering the use of vacuum-packed rice for Hong Kong citizens to keep it fresh and healthy, “Jinyuan Rice Industry” actively uses modern management to strive for excellence in production technology and quality assurance. Therefore, in 2003, 2004 and 2009, it obtained the internationally recognized certification qualifications for “ISO9001”, “HACCP” and “ISO22000” related food safety, monitoring and management systems, respectively. Jinyuan produces beautiful rice with meticulous procedures, from importing beautiful rice from China and Thailand to arriving at its own factory in Tsing Yi, which includes 1. Quality inspection of raw rice 2. Constant temperature warehouse storage 3. Removing broken rice and impurities 5. Water grinding procedure 6. Computer color selection 8. Glass removal 9. Product formulation 10. Vacuum packaging treatment. Quality control procedures ensure continuous improvement and progress in technology and quality, and affirm the excellent quality of products. Jinyuan Rice Industry will actively expand its position in the rice retail and catering market, continue to improve operational efficiency and productivity, and strengthen the Group's competitive advantage in business.
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