About GIORDANO INT'L Company

GIORDANO The GIORDANO brand was founded in Hong Kong in 1983, and a clothing retail chain was opened. During this period, GIORDANO adopted a “value-for-money” policy and strived to improve the quality of customer service. Based on these two long-term policies and the efforts of all employees, GIORDANO had more and more specialty stores, the sales network continued to expand, and sales volume continued to rise. GIORDANO was the clothing retail company with the highest sales volume of casual wear in Asia at the time. By 1991, it was listed on the Hong Kong Stock Exchange to raise capital to further expand the business rapidly. . Since 1992, GIORDANO began to develop the mainland market in China, setting up branches in Guangzhou, Shanghai, Beijing, etc., and pioneered domestic clothing chain “specialty stores”. Now, in addition to directly managed stores in Shenzhen, Guangzhou, Dongguan, etc., Dongguan also has franchised stores in more than 10 provinces in China. The number of stores owned by franchisees cooperating with GIORDANO has continued to increase. In addition to being recognized by consumers, it has also achieved the effect of both fame and fortune. GIORDANO's main market. Up to now, there are 2,600 stores worldwide. The business covers large and medium-sized cities in mainland China, Hong Kong, China, Taiwan, Macau, Singapore, Malaysia, Thailand, the Philippines, Brunei, Vietnam, Indonesia, Myanmar, Aruba, India, Australia, Japan, South Korea, the United States of America in North America, and countries, regions and cities such as Dubai, Oman, Kuwait, Saudi Arabia, and Kadar in the Middle East, including self-operated specialty stores, franchise stores, and department stores. BSX BSX is a casual brand launched by Giordano for young consumers who like street culture, with fashion, youth, and personality as its brand appeal. The product uses vibrant printed TEE and highly compatible and trendy products as the main development axis, creating a brand image full of style, providing young people with the best choice to wear fashionably. BSX argues that young people should dare to act, break through traditional frameworks, not indulge in the ordinary, and pursue ideals, freedom, and justice. These brand elements are in line with the revolutionary spirit of Cuban revolutionary Che Guevara, so BSX adopted BSX As the core image representative, Che Guevara uses Che Guevara as the core design element of the brand's clothing, encouraging young people to dare to break through traditions, pursue dreams, and strive to realize their own value. Based on this concept, BSX uses the combination of Che Guevara's image to establish a more distinct brand image and positioning, and BSX's brand concept penetrates the hearts of young consumers. GIODANO JUNIOR GIORDANO Junior is a casual children's clothing brand specially created for children aged 4 to 16 (height 104 cm to 168 cm). It adheres to Giordano's consistent brand philosophy: quality, knowledge, innovation, service, and simplicity. The design is based on children's thinking, and is tailored for those who naturally like to have fun, so that parents can easily choose clothes they are satisfied with for their children, so that children are both cute and show their individuality. GIORDANO Junior is of excellent quality, the cotton material ensures that it is non-toxic and harmless to children, soft and skin-friendly, colorful and easy to maintain, making everyday wear easier for kids. GIORDANO Junior emphasizes fun pattern design and rich color choices, and advocates creating a simple and happy life for children and a happy and carefree childhood. Beau Monde Giordano's new collection launched in 2014. Adhering to Giordano's consistent commitment to quality and innovative spirit, we use classic designs and simple tailoring to create value-for-money products for customers. If you love classics, value meaning, and care about quality, then Beau Monde's everyday casual wear will definitely exceed your expectations.