About GIORDANO INT'L Company

GIORDANO The GIORDANO brand was founded in Hong Kong in 1983 and opened a clothing retail chain. During this period, GIOORDANO adopted a “value for money” low profit sales policy and strived to improve the quality of customer service. Based on these two long-term policies and through the efforts of all employees, GIORDANO had more and more specialty stores, the sales network continued to expand, and sales continued to rise. GIOORDANO was the clothing retailer with the highest sales volume of casual wear in Asia at the time. It was listed on the Hong Kong Stock Exchange in 1991, raising capital to further expand the business rapidly . Beginning in 1992, GIORDANO began to develop the mainland market in China, setting up branches in Guangzhou, Shanghai, Beijing, etc., respectively, and pioneered the domestic clothing chain “specialty stores”. Currently, in addition to directly managed stores in Shenzhen, Guangzhou, Dongguan, etc., Dongguan also has franchised stores in more than 10 provinces of China. The sales performance is excellent. The number of stores owned by franchisees cooperating with GIORDANO is constantly increasing. In addition to being recognized by consumers, mainland China has achieved the effect of receiving both fame and fortune. Gradually, mainland China has replaced Hong Kong as a “specialty store” GIORDANO's main market. Up to now, there are 2,600 stores around the world. The business covers large and medium-sized cities in mainland China, Hong Kong, Taiwan, China, Macau, Singapore, Malaysia, Thailand, the Philippines, Brunei, Vietnam, Indonesia, Myanmar, Aruba, India, Australia, Japan, South Korea, the United States of America in North America, and Dubai, Oman, Kuwait, Saudi Arabia, Qatar and other countries, regions and cities in the Middle East, including self-operated specialty stores, franchise stores, joint stores and department stores. BSX BSX is a casual brand with fashion, youth, and personality as its brand appeal launched by Giordano for young consumers who like street culture. The product uses vibrant printed TEE and highly compatible and trendy products as the main development axis, creating a brand image full of self-style, and providing the best choice for young people to wear in fashion. BSX believes that young people should dare to act, have the courage to break through traditional frameworks, not be content with the ordinary, and pursue ideals, freedom, and justice. These brand elements are in line with the revolutionary spirit of Cuban revolutionary Che Guevara, therefore adopted by BSXBS As the core image representative, Che Guevara uses Che Guevara as the core design element of the brand's clothing, encouraging young people to dare to break through tradition, pursue their dreams, and strive to achieve their own worth. Based on this concept, BSX used the combination of Che Guevara's image to establish a more distinct brand image and positioning, and BSX's brand concept penetrated into the hearts of young consumers. GIORDANO Junior GIORDANO Junior is a casual children's clothing brand created specifically for children aged 4 to 16 (104cm-168cm tall). It adheres to Giordano's consistent brand philosophy: quality, knowledge, innovation, service and simplicity. The design is based on children's thinking, tailor-made for those who naturally like to have fun, so that parents can easily choose clothes that are satisfying for their children, so that children are not only cute but also show individuality. The quality of GIORDANO Junior is outstanding. The cotton material ensures that it is non-toxic and harmless to children. It is soft and skin-friendly, colorful and easy to maintain, making it easier for children to wear on a daily basis. GIORDANO Junior emphasizes fun pattern design and rich color choices, and promotes a simple and happy life for children and a happy and worry-free childhood. Beau Monde Giordano launched a new series in 2014. Adhering to Giordano's consistent commitment to quality and innovative spirit, they use classic designs and simple tailoring to create value-for-money products for customers. If you love classics, value content, and care about quality, then Beau Monde brings you everyday casual wear will definitely exceed your expectations.