The group is a well-known mobile game developer and publisher with a strong global business and international customer base. The group is headquartered in Singapore and has regional offices in the United States, China, Canada, Japan, South Korea, Thailand, Belarus, the Philippines, the United Arab Emirates, Indonesia, Brazil, Turkey, Italy and Spain, with user countries and regions in more than 200 countries. The group offers free mobile games in 24 different languages, and has received critical reviews and prestigious awards. Since the beginning, the Group has been actively exploring the global market. Its strategic direction and plans have always been focused on achieving the goal of becoming a global leader in the gaming industry, and the game producer is loved by players around the world. Over the years, we have continued to innovate to produce long-lasting products and effectively implement our strategies and plans, which have enabled us to overcome the challenges of rapidly changing industries and volatile market environments. As of December 31, 2019, the Group's user community consists of 0.74 billion registered players and more than 14.6 millionMAU (monthly active users) worldwide. In 2019, revenue from the Asian, North American and European markets accounted for 43%, 26%, and 25% of the Group's total revenue, respectively. In March 2016, the Group released the real-time war strategy game “Lords Mobile”. It combines unique game design, compelling real-time gameplay, beautiful graphics, and frequent updates, all of which have played an important role in the game worldwide. As of December 31, 2019, “Lord Mobile” has accumulated 0.27 billion registered users and nearly 8.2 million monthly active users worldwide. According to App Annie, among fiercely competitive and emerging strategy games in the global mobile game market, “Lord Mobile” has been ranked number one in the world for two consecutive years since its launch in 2016, making it the highest-grossing mobile war strategy game. On December 31, 2019, “Lords Mobile” was in the top 5 games in 23 countries and regions and the top 10 in 56 countries and regions on Google Play, in the top 5 games in 15 countries and regions, and in the top 10 games on iOS in 25 countries and regions. House of Lords Mobile has won many awards. After winning the extraordinary “2017 Android Game of Excellence” award from Google Play, “Lords Mobile” was nominated as the “2018 User Choice Game”. Lords Mobile has won awards at the China Game Industry Annual Conference for 4 consecutive years, and was selected as the “Top 10 Most Popular Mobile Games” in 2019. It has also received awards from media such as the Xiaomi mobile app platform and Beluga Global. It was nominated as “2018 User Choice Game”. Lords Mobile has won awards at the China Game Industry Annual Conference for 4 consecutive years, and was selected as the “Top 10 Most Popular Mobile Games” in 2019. It has also received awards from media such as the Xiaomi mobile app platform and Beluga Global. It was nominated as “2018 User Choice Game”. Lords Mobile has won awards at the China Game Industry Annual Conference for 4 consecutive years, and was selected as the “Top 10 Most Popular Mobile Games” in 2019. It has also received awards from media such as the Xiaomi mobile app platform and Beluga Global. Castle Clash is a fast-paced tower defense game released in 2013. Most praiseworthy, Castle Clash has maintained its popularity almost 7 years after it was first released, and its large and strong user base continues to maintain its popularity. The Group has successfully extended the lifespan of games by regularly launching new features, continuing to provide industry-leading customer service, and building a large community of loyal gamers around the world. In addition to its expertise in the strategy game genre, the Group continues to invest in game development and boldly venture into new genres to diversify its product portfolio. The Group released more than 10 new games of different genres in 2019, such as sandbox, simulation, and casual games. In 2020, with the launch of multiplayer online battle arenas (MOBAs) and shooters, the group will launch more new games of various genres to further enrich its product portfolio. To expand its leadership position, IGG has been committed to investing relentlessly in its R&D and operations teams, and will continue to recruit talent internationally. In addition to global talent recruitment programs, the Group is also looking for strong R&D teams with innovative, high-quality products around the world to explore investment opportunities and further drive long-term growth. IGG will adhere to the corporate spirit of “innovators at work, players as the core”, and will relentlessly pursue quality, innovation, and excellent strategies to create innovative and classic games.
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