The company is one of the first enterprises that achieved results in the reform of China's cultural system. It was founded by the Sichuan Xinhua Distribution Group in 2005 and listed on the main board of the Hong Kong Stock Exchange in May 2007, becoming the first H-share listed company in the domestic publishing industry. The main business includes publishing business, reading service business, education service business, etc., and the products sold include own publications and purchased products. The main products and services are publishing, printing services and material supply for publications such as books, newspapers, audio-visual products, and digital products; distribution of textbooks and teaching aids to schools, teachers and students; provision of informatization and education equipment services for primary and secondary school education; and retail, distribution and internet sales of publications. Corporate honors: Outstanding Industrial Upgrading Enterprise in Jinjiang District, Chengdu 2018 Key Enterprise, Chengdu Headquarters Enterprise, “Green Leading Enterprise”, etc.
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