First Desheng Group (“Desheng”) is proud of its traditions, and is also brave in continuing and keeping pace with the times. Since Desheng was founded in 1977, Mr. Wong Deshun led the continuous development of the garment business for only a few employees at the beginning, and was successfully listed on the main board of the Hong Kong Stock Exchange Limited in 1997. Desheng initially focused on producing down outerwear and multi-purpose outerwear, purchased in China and sold through major retailers in Hong Kong and Macau, China. As its customer base continued to grow, Desheng began exporting products to the US and Europe, and then formed partnerships with a number of high-end ready-to-wear brands, including POLO, H&M, DKNY, and HUGO BOSS in a short period of time. Since its establishment, Desheng has been committed to becoming the number one outerwear supplier in Hong Kong, China. Today, Desheng is committed to continuing its past and providing a direct one-stop garment production service to the global market through the concept of “private label production”, from design to brand, production to promotion. As a leader in the industry, Desheng will continue to lead the industry with its industry experience, close relationships with customers, and commitment to the best quality. In addition to the ready-to-wear export business, Desheng also has extensive experience in the distribution business of branded sportswear in mainland China. Desheng was appointed as the exclusive franchise user of the “DIADORA” brand in mainland China, Hong Kong, and Macau in January 2005. Through the results of Desheng's effective marketing and promotion efforts, the “DIADORA” brand is growing in popularity in China day by day and is very popular with consumers. In just three years, Desheng set up more than 300 “DIADORA” specialty stores in major provinces and cities in China. In line with Desheng's development strategy, Desheng sold its franchise business at a premium in April 2008.
No Data
No Data