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Policy stimulus for 3C and home appliance demand release. Will the multiplier effect of the "trade-in" policy continue in 2025? | Year-end review.
In 2024, the implementation of the "national subsidy" policy for the exchange of old for new will effectively stimulate the demand for home appliances and Consumer Electronics. Market analysis suggests that related subsidies for the exchange of old for new are expected to continue next year, with mobile phones and more home improvement categories likely included, while the future policy-driven effects still remain to be observed.
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[Brokerage Focus] SWHY anticipates that the domestic sales prosperity of home appliances will likely benefit and continue over the next 25 years, remaining Bullish on the white goods Industry Chain with both volume and price rising.
Jinwu Finance | SWHY stated that on July 25, 2024, the National Development and Reform Commission and the Ministry of Finance issued the notice on "Several Measures to Support Large-scale Equipment Renewal and Consumer Goods Replacement." The results after the implementation of the replacement policy exceeded expectations; the 2024 Central Economic Work Conference mentioned that efforts will continue to vigorously boost consumer spending and expand domestic demand comprehensively, implementing special actions to stimulate consumption, while also continually increasing support for the real estate sector. The home appliance sector is expected to benefit from the favorable sales environment over the next 25 years. The white goods sector combines "low valuation, high dividend, and stable growth" characteristics, with a high safety margin and significant elasticity in stock prices.
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