About LONGFOR GROUP Company

Longhu Group was founded in Chongqing in 1993 and has developed throughout the country. Its business involves real estate development, commercial operation, property services, long-term rental apartments, etc. In 2009, Longhu Group (stock code: 960) was listed on the main board of the Hong Kong Stock Exchange. Up to now, the Group has more than 19,000 employees and operates in 40 cities in China's Yangtze River Delta, Western China, Bohai Rim, South China and Central China. It has developed more than 200 projects, a developed area of more than 77 million square meters, and a reserve of more than 50 million square meters of land to be developed. The contract sales volume for the full year of 2017 was RMB 156.08 billion, and its operating scale and comprehensive strength rank among the top in China's real estate industry. Adhering to the business philosophy of “being kind to you for the rest of your life”, Longhu has won the respect and praise of shareholders, customers, partners, and industry peers for its high-quality products and services. The group has been awarded the “Top 10 Comprehensive Strength Real Estate Development Enterprises in China” for 5 consecutive years, and has been selected as the “Forbes Top 50 Best Listed Companies in Asia Pacific” several times. In 2017, it became an all-investment private housing enterprise at home and abroad. Since developing the first residential project, Chongqing Longhu Garden Nanyuan in 1997, Longhu has gradually developed a high-turnover, complex real estate development capacity. It has sold more than 0.5 million units of products in various business formats such as villas, bungalows, high-rise buildings, offices, and shops, and has developed classic product brands such as “Incense”, “Original”, and “Yilan”. Based on the concept of “quality first, fine management”, Longhu is committed to creating good products in the hearts of customers, and has won numerous industry awards at home and abroad: 5 projects have won the “Guangzhou Tower Award”, the highest award in China's comprehensive real estate development industry, and 12 projects won the “Zhan Tianyou Award”, the highest civil engineering award in China; the original summer house project won the “Best International Architectural Design Award” by the National Association of Home Builders (NAHB). As one of the earliest shopping center developers in China, Longhu has been operating commercial real estate for 18 years, and has successively developed three business brands: the urban shopping center “Tianjie”, the community shopping center “Xingyue Hui”, and the high-end home lifestyle shopping center “Jiayue Hui”. At present, the Group has opened 26 shopping malls, with a construction area of about 2.6 million square meters, 3,800 cooperative merchants, and nearly 200 strategic cooperative brands. The total number of visitors to shopping malls opened in 2017 reached 0.315 billion. Longhu transplants the “refined” gene of real estate development into commercial operations, and is committed to creating a good place outside the home and office. The Beicheng Tianjie Shopping Center, the first commercial project in Longhu, was recognized as one of the “Eight New Landmarks of Chongqing,” and the Longhu commercial team has also repeatedly won honors such as the “China Shopping Center Industry Promotion Award”. In the future, Longhu will steadily increase its commercial holdings, and plans to use 5-10 years to make investment property revenue a new business growth pole for the Group. Longhu Property Services Group Co., Ltd. was established in 1997. Adhering to the service concept of “being kind to you for the rest of your life”, the company has won wide recognition from customers with “satisfaction” + “surprise” high-quality service, serving nearly 1.73 million owners, with a contract area of 0.208 billion square meters, distributed in more than 50 cities. It is a property management benchmark enterprise that has been recognized by the industry, the vice president unit of the China Property Management Association, the top 10 comprehensive strength of China's top 100 property service enterprises, top 10 service quality, and a leading enterprise with characteristic property services - technology property. Property satisfaction remained above 90% for 9 consecutive years. Longhu responded positively to the “concurrent purchase and rent” and took the lead in setting up a long-term rental apartment business. The centralized long-term rental apartment brand “Crown Residence” has become the Group's fourth largest waterway business after real estate, commerce, and property. Adhering to the brand proposition of “I am at home, I am comfortable” and the CityHub concept, it targets the rental lifestyle and consumption upgrade needs of a new generation of people. As of 2017, Guanyu has deployed 17 first-tier and second-tier cities across the country. Of these, 14 have already opened, with a total of 50 stores, and more than 0.015 million rooms. Among them, the Chengdu and Chongqing stores have a occupancy rate of over 95%, and the Hangzhou store is fully rented when it opens. By 2020, Guanyu will achieve the target of the top 3 to 2 billion yuan in revenue for the large-scale industry. Longhu not only provides customers with high-quality products and services, but also insists on consciously assuming social responsibility as an excellent corporate citizen, and has long been committed to public welfare undertakings such as housing security, poverty alleviation and disaster relief, ecological and environmental protection, civic education, employment promotion, and a harmonious community. As a member of the real estate industry, Longhu is actively participating in the construction of affordable housing. Currently, it has built about 15,000 affordable housing units of various types, with a construction area of about 1.5 million square meters. Furthermore, the Group has formed special charity brands such as “Longhu New Year's Goods” and continues to carry out poverty alleviation activities every year. Through cooperation with the government and provision of vocational training and commercial funds, Longhu has so far helped more than 0.03 million people solve their employment problems, and Longhu Property Training School has sent more than 8,000 skilled professionals to the community free of charge. Up to now, Longhu has invested more than 0.3 billion yuan in charitable causes. Supported by the five core values of “pursuit of excellence,” “humanistic spirit,” “research spirit,” “trust/win-win”, and “entrepreneurship,” Longhu has formed a unique temperament of “ambitious, tenacious and practical”, and has established a modern enterprise management system with industry benchmark status and comprehensive professional management. In line with the rapid growth of the company, Longhu has attracted outstanding talents from various industries by providing complete personal development plans, competitive remuneration incentives and corporate culture, and has now formed a multi-level talent recruitment and development system such as “mentors,” “blooming,” “pointers,” and “commercial CS,” and has cultivated a large number of professional managers with an entrepreneurial spirit for the industry. Since 2005, Longhu has been adhering to the strategy of “regional focus and multiple business formats” and has begun nationalized development — from west to east and north to south, radiating from central cities in the core economic circle to surrounding cities, using the dual balance of business formats and regions to achieve sustainable development. Since 2011, the Group has begun a strategic transformation with the keywords “excellent soil storage, strong operation, cost control, commercial ownership, and smart team”, marking a new stage of national development. In the future, Longhu will adhere to its vision of becoming the most respected and trusted national market leader in China's real estate industry, continue to strive to provide customers with high-quality products and services and influence their behavior, and in the process, become an outstanding enterprise and create opportunities.