About CELESTIAL ASIA Company

Shifu Investment Group Limited (“Shifu Group”, stock code: 1049) is a diversified integrated enterprise focusing on improving customer experience through technology and innovation. Rooted in Hong Kong, the Group focuses on serving the needs of today's customers in various aspects such as investment and financial management, lifestyle and home beautification. The Group's businesses adhere to a common philosophy - putting customers first. Our brand is synonymous with good customer service, excellent quality and exceptional value. Shifu Group implements its “people-oriented” tenet, strives to become a “comprehensive care enterprise” and works with our key partners to create sustainable development for our business, employees, environment and society. Shifu Group has received numerous awards. Its subsidiaries include Pricerite Group (Pricerite), CFSG Financial Services Group (CFSG), and Timefu Quantitative Finance Group (CAFG). Retail Management - Affordable Group Affordable Group Limited (“Affordable Group”) was established in 1986. With a combination of efficient operation management, technology and talent, we strive to meet the needs of customers in terms of lifestyle with a series of home and lifestyle brands. Our competitive advantage comes from the economies of scale provided by our single operating platform, and our in-depth understanding of the market, and procurement and retail of lifestyle products in various categories. Our brands include: Pricerite Home (Affordable Home), Home Craftsman TMF, Pricerite Food (affordable food), and Pricerite Pet (affordable pet products). Affordable Group pioneered the development of “new retail” in Hong Kong, further utilizing online and offline resources to improve the omni-channel retail model, so that customers can enjoy a high-quality shopping experience anytime, anywhere, innovate the Hong Kong home retail market, and facilitate customers to purchase furniture through a complete branch network and various electronic platforms. We have always led the market with high technology and actively improved operating efficiency. From logistics support, product and service packages, to marketing and logistics, etc., we all rely on the close integration of technology and talents to strengthen our competitive advantage. Adhering to the Group's “people-oriented” philosophy, Affordable Group leads the market through creativity, and dares to reform and innovate in all aspects of product portfolio, product procurement, store layout, and overall market strategy. At the same time, we actively use information technology and use different market research tools in order to accurately grasp market information and thoroughly understand customer expectations and needs, thereby helping to promote customer-oriented innovative ideas. Affordable Group cares about Hong Kong people. This is our founding principle and the core purpose of every mission we carry out. This means that no matter what kind of living environment our customers are in, we are committed to helping them express their care for their homes, families, and themselves. We inspire our customers to spread our core values to the world by building a caring corporate culture. Affordable Group has received numerous awards in various fields over the years, including brand management, product design, quality service, and e-commerce platforms. The awards include the “Hong Kong Famous Brand Ten Year Achievement Award” and the Outstanding Service Brand by the Hong Kong Brand Development Council, the “Consumer Product Design” award from the Hong Kong Industry and Commerce Awards, the “HKMA/TVB Outstanding Market Planning Award - Bronze Award”, and the “Q-Mark Popular Brand Award” from the Hong Kong Tourism Board (Q-Mark), and the “Outstanding Quality Merchant Award” issued by the Hong Kong Tourism Board and the “Top 10 Quality Networks” issued by the Hong Kong Retail Management Association The “Store Award”, “Top Ten O2O Retail Brands”, the “Outstanding Service Planning Award”, and the “Outstanding Service Award” won many times. Affordable Group is concerned about environmental protection and is committed to working with our stakeholders to protect the environment and minimize our impact on the natural environment. By searching for environmentally friendly and energy-saving products, using retail technology, and actively participating in various environmental activities, Affordable Care Group takes the initiative to create a sustainable society with customers. Affordable Group has been recognized for its contribution to environmental protection, and has received many awards, including the “Retail and Retail Silver Award” of the “Hong Kong Environmental Excellence Awards”, the “Corporate Sustainability Award” issued by the World Green Organization, and the “Bank of China Hong Kong Enterprise Environmental Leadership Award: Outstanding Environmental Protection Company” from the Federation of Hong Kong Industries. Financial Services-Shifu Financial Shifu Financial Services Group (“Shifu Finance”), headquartered in Hong Kong and listed in Hong Kong (stock code: 510), has been committed to managing wealth and planning asset inheritance for clients for the past 50 years. Adhering to an excellent corporate culture, we adhere to the concept of sustainable growth, integrity and innovation, and serve diverse customers such as enterprises, financial institutions and independent investors. Fully licensed operation and comprehensive financial and wealth management services Established in 1972, Shifu Financial is one of the few fully licensed Hong Kong financial services institutions that currently hold Class 1, 2, 4 and 9 licenses from the Securities Regulatory Commission. Shifu Financial provides comprehensive financial and wealth management services. It also holds a Hong Kong money lender license, an insurance broker license registered with the Hong Kong Insurance Authority, a trust or company service provider license, and a registered principal intermediary license with the Hong Kong Mandatory Provident Fund Schemes Authority. Rooted in Hong Kong, back to the motherland, connect the world Shifu Finance is determined to take root in Hong Kong, rely on the motherland, and connect the world. The Group has set up wealth management centers in Hong Kong, Shanghai and Shenzhen respectively, and plans to establish more wealth management centers and strategic alliances in the Greater Bay Area and Yangtze River Delta regions to provide better wealth management and financial services for individual and financial institution customers. Focus on fintech and innovative financial services Shifu Financial has always been a pioneer in the development of fintech, investing heavily in breakthrough innovation to reshape the financial services industry. Since 1998, when it became the first financial institution in Hong Kong to develop online securities and futures trading services, Shifu Financial has been using advanced technology solutions to meet the growing demand for investment services. Recently, Shifu Financial launched Alphai, a cutting-edge mobile trading app aimed at improving user experience and service quality. The new digital platform provides fintech services to a new generation of investors who are tech-savvy and passionate about using mobile phones. As a financial expert, Shifu Financial will combine the different advantages of traditional finance and new financial assets to develop a full range of wealth management services, provide customers with more choices, and promote the development of Hong Kong into an international fintech center. Professional management and rich experience The management team of Shifu Financial consists of highly educated people with rich experience in different financial services fields and various professional qualifications. They are familiar with the regulations and practices of financial capital markets in Hong Kong, mainland China and the world. The Group's business is regulated by various regulatory bodies and managed by various licensed responsible persons and representatives. Computational Transactions - Shifu Quantitative Finance Group Established in 2009, Shifu Quantitative Finance Group (SHIFU Quantitative Finance) is a pioneer in providing innovative wealth management products through Fintech (FinTech) in Asia. Shifu Quantitative Finance combines quantitative finance with computational trading to provide our investors with excellent and sustainable return on investment. We continuously develop new strategies, validate proprietary deals, and provide asset managers with cutting-edge solutions to seek long-term capital growth. As a pioneer in quantitative finance and computational trading in Asia, we understand the importance of low latency platforms combined with strict real-time risk control mechanisms. In addition to executing transactions in multiple markets on our exclusive and expandable platform, Shifu Quantitative Finance is also expanding its trading strategy to new markets, using cutting-edge computational technology to optimize risk-adjusted returns across a wide range of asset classes. We also provide computational incubation services to help computational traders and academics who are dedicated to researching, developing, testing, and launching their trading strategies. Shifu Quantitative Finance has established an exclusive one-stop platform to support data analysis, strategy deployment, intelligent execution, and strict risk control management.