The company is a transport airline controlled by China Southern Airlines Group Co., Ltd., and is headquartered in Guangzhou, Guangdong Province. The company has a blue vertical tail inlaid with red cotton as its logo, “let more people enjoy beautiful flights” as its corporate mission, upholds the core values of “safety first, customer first”, vigorously promotes the China Southern Airlines spirit of “diligence, pragmatism, tolerance and innovation”, and strives to build a world-class air transport enterprise with global competitiveness. The company's business scope includes: providing domestic, regional and international regular and irregular passenger, cargo, mail, and luggage transportation services; providing aircraft maintenance services; operating domestic and foreign airline agency services; providing air catering services (branch office operation only); aviation ground extension business; civil aircraft model training (limited to branches operating with license); asset leasing; engineering management and technical consulting; aviation materials sales; travel agency services; retail and wholesale of goods; health examination services; internet sales (except for sales of products requiring a license); insurance agency business; domestic trade Agents; professional design services; first-class value-added telecommunication services; second-class value-added telecommunication services; advertising production; advertising publishing; advertising design and agency; Internet data services; Internet information services; information system integration services, etc. Corporate honors: It has won the Civil Aviation Passenger Service Assessment (CAPSE) annual “Best Airline Award” for 6 consecutive years, won the “Five Star Diamond Award” from the World Brand Laboratory, won the “Flight Safety Diamond Samsung Award”, the highest award for China's civil aviation flight safety in January 2024, and won the “Flight Safety Diamond 2 Star Award”, the highest award for flight safety in China.