China Yurun Food Group Co., Ltd. (“Yurun Foods 1068.HK”) is one of the largest meat products manufacturers in China. Its products include chilled meat, frozen meat, and low-temperature meat products and high-temperature meat products with pork as the main raw material. Currently, there are four major brands: “Yurun”, “Wangrun”, “Furun” and “Dazhong Meat Union”. Yurun Foods is headquartered in Nanjing, Jiangsu Province, China, and has many production bases for chilled meat, frozen meat and deep-processed meat products. The company has advanced production equipment and process technology, and has developed a series of high-quality products that meet the tastes of consumers with its unique technical methods. Yurun Foods has first-class brands, networked production bases, stable and efficient supply chains, extensive marketing channels, and strong new product development capabilities in mainland China. Looking forward to the future, the company will continue to seize market opportunities where the consumption structure of large and medium cities in China is constantly being upgraded, and further strengthen the market positioning and brand image of its “healthy, high-quality, delicious, and high-grade” brands through advertising to mainstream media, thereby strongly promoting the rapid growth of the company's low-temperature meat products and chilled meat business. In the context of the large-scale and intensive development of China's meat products industry and the continuous integration of the industry, the company will continue to further increase the production capacity of upstream and downstream businesses through various flexible methods such as acquisitions, construction and expansion, and is committed to promoting industrial upgrading, technological innovation and improving service system construction, and laying a solid foundation for meeting the next stage of rapidly growing market demand. Furthermore, the company will focus on increasing research and development of high value-added products, strengthening marketing efforts in the middle and high-end markets, and continuously developing new markets to increase the breadth and depth of market coverage.
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