About CHINA LILANG Company

LILANZ was founded in 1987 and pioneered the “business casual” menswear concept in China. After more than 20 years of exploration, it has developed into a leading Chinese business menswear brand integrating design, product development, production and marketing. The Group headquarters has departments such as a product center, production center, marketing center, brand management, human resources, administration, finance, IT, product planning, product technology research and development, international department, etc., and all departments cooperate closely and standardize management. Currently, the Group owns the main brand LILANZ and the sub-brand L2. “Simple is not easy” is Lilang's design philosophy, and it is also the core value that Lilang has carefully interpreted and performed over the past 20 years. On September 25, 2009, Lilang was successfully listed in Hong Kong, China (Hong Kong Stock Exchange 1234). Currently, the market value has exceeded 7.7 billion Hong Kong dollars, and there are more than 3,000 specialty stores in 31 provinces and cities across the country. In 2014, Lilang's net profit reached 0.555 billion and turnover reached 2.433 billion, ranking among the top in the menswear industry in China. Since 2002, we have hired Mr. Chen Daoming as the brand ambassador, and we have been cooperating for 13 years. Lilang's entrepreneurial spirit has attracted many top designers to join. Since 2012, an international R&D team has been set up to attract top fashion designers from home and abroad, bringing fresh blood to Lilang's product design and bringing consumers a new visual experience. The essence of the “simple, not simple” brand led Lilang to represent Chinese menswear on the international stage and make high-profile appearances at Milan Fashion Week and Tokyo Fashion Week. In the future, Lilang will promote a comprehensive upgrade of the company's management, marketing channels, brand strategy, etc., and achieve the style of “simple philosophy” with a gorgeous transformation, forming a world fashion garden.