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[Brokerage Focus] Morgan Stanley maintains a "shareholding" rating on Meitu (01357) and advises investors to pay attention to its overseas expansion.
Morgan Stanley's report stated that Meitu (01357) Investor Day showcased three AI-driven products: DesignKit, Action, and MOKI. The bank expects Meitu Studio, the flagship product in 2024, to contribute approximately 0.2 billion RMB in domestic revenue, double that of 2023. Management views this as a highlight moment after a year and a half of product release. The product has a gross margin of 60-70% and demand exceeds expectations. The bank points out that investors are currently very focused on Meitu's overseas expansion, with management expecting the overseas market to be the main focus for sales.
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