About NOVA GROUP Company

Novartis Group (stock code: 1360HK) is a diversified investment holding group focusing on cultural and entertainment services and exhibition services, providing services for entertainment-related businesses. Nuofa Group's main business is culture, entertainment and exhibition. The industry covers entertainment brand building and management, consulting, marketing, audiovisual and stage equipment system integration and solutions, financing factoring and financial services, commercial space design, reality decoration, etc., as well as specialized services for bars, KTV and other entertainment industries, as well as exhibitions and exhibitions. As of December 31, 2018, Novartis Group achieved sales revenue of HK$0.282 billion, up 284.1% year on year, and realized gross profit of HK$0.1869 billion, up 291.14% year on year. The culture and entertainment business showed a strong growth trend. Since its establishment, Nuofa Group has been adhering to the concept of “joint efforts for win-win and collaborative development”, with steady expansion and precise layout. In 2017, Novartis Group targeted the broad domestic market in the field of culture and entertainment, making a decisive move from entertainment brand IP modeling and commercial operation to build a comprehensive cultural and entertainment service platform and provide related services. Currently, it has four major entertainment brands, Dr.Oscar, PHEBE, MT, and U.CLUB, and has more than 50 authorized brand stores nationwide, forming a “systematic and differentiated” brand building and IP commercialization operation system. At the same time, Novartis Group increased resource integration and collaboration. In March 2018, it acquired Nordi Alliance, a well-known comprehensive service platform for the domestic pan-entertainment industry, and completed the transformation from a single brand service to a comprehensive service platform. The industrial layout of the two main businesses, culture, entertainment, and exhibition, was formally formed. Focusing on the three levels of new store expansion, old store upgrades, and product iteration of physical entertainment stores such as bars and KTVs, Novartis Group explores the operational core and industrial development of physical stores, focusing on developing and constructing CPUs involving system integration of audiovisual equipment such as lighting, audio, video, etc., operation product support, commercial space design, online operation services, and online and offline interaction to improve the energy efficiency of physical entertainment store operations, and has built a database of “audiovisual communication, sound and color compatibility” audiovisual equipment system integration and equipment selection and configuration solutions with independent intellectual property rights. Outside of the field of culture and entertainment, Novartis Group is actively expanding into mainland China with its rich experience in international exhibition business in Hong Kong. In September 2018, Shanghai Miga was formally established and the exhibition brand “Migahui Exhibition” was founded. In November of the same year, during the first China Import Expo, it hosted the Japan Technology and Culture Exhibition held at the Hongqiao Import Exhibition and Trading Center in Shanghai; in December, it acquired Miga Joint Trade and officially entered the consumer exhibition market. In the future, Novartis Group will further explore the platform advantages of the Nordi Alliance and the channel value of more than 1,000 alliance members; expand horizontally, consolidate and expand “platform” members to increase growth; expand vertically to meet the core needs of physical entertainment store members and enhance member stickiness; integrate and coordinate the market layout of international scarce music resources such as the top 100 international DJs in China; strengthen the integration and coordination of international scarce brand alcohol resources with professional wine brand planning capabilities; gather resources from international commercial space designers and build professional platforms to help designers create innovative experiential commercial spaces; Build a CPU matrix that is highly competitive in the market to improve the energy efficiency of physical store operations on the basis of business implementation. Furthermore, with the goal of building an industrial Internet, Novartis Group will make every effort to promote the layout and construction of online operating systems such as SAAS management software, and will also host exhibitions and exhibitions for the culture and entertainment industry to strengthen industrial collaboration and comprehensively stimulate productivity driven by the “Culture, Entertainment and Exhibition” dual core. With the goal of becoming a leading “comprehensive service platform for culture and entertainment,” Novartis Group will continue to promote the restructuring and integration of the industrial value chain, promote the internationalization of the industry, and make every effort to create a new entertainment industry ecosystem of co-creation, win-win, and sharing.