About 361 DEGREES Company

361° Sports is a comprehensive sporting goods brand integrating brand, R&D, design, production and distribution. Its products include sports shoes, clothing and related accessories, and is one of the leading sports brands in China. As a leading brand in the national sporting goods industry, 361° Sports has rich experience in sports resource cooperation and product development. It has successively become a senior partner of the 2010 Guangzhou Asian Games; a senior partner of the 2011 Shenzhen World University Games; a senior partner of the 2012 Asian Beach Games; a senior partner of the 2014 Incheon Asian Games; and a senior partner of the 2014 World Youth Olympics. In previous Olympics, 361° has developed sports equipment for many countries, such as the Philippines, Malaysia, Laos, Myanmar, Indonesia, the Maldives, North Korea, Cambodia, Brunei, Belarus, and Latvia. In the special field, 361° provides professional product support for the Swedish curling team, Jamaican running stars Michael Frater and Brigitte Foster, NBA stars Kevin Love, Stephen Marbury, Beijing Olympic pole vault champion Steve Hooker, and famous athlete Sun Yang. It has successively provided professional product support for the China Table Tennis Super League, China Volleyball League, China Modern Pentathlon, China Triathlon, China National Cycling Team, China National Hockey Team, China National Handball Team, and Chinese Softball Team. 361° Sports has always adhered to the brand belief of “love it once more”, providing sports products with both design and technology to all young consumers who love sports, and encourages them to fully participate and love sports regardless of gain or loss. Adhering to the brand concept of “future, vitality, hope, and brilliance” and the brand proposition of “love one more time, one more future”, 361° children's clothing will focus on the core, promote a healthy and positive childhood, and provide children with a healthy and comfortable wearing experience. The product design is inspired by the colorful contrast of urban colors, making 361° children's clothing brilliantly interpreted based on color. It has now launched various collections for boys, girls, and toddlers. The products cover all categories of clothing, footwear, and accessories, and strive to meet the different clothing needs of children. Since 2012, 361° Kids Wear has successively joined hands with Warner Bros. and Disney, two major world film and television media and entertainment giants to reach strategic partnerships to authorize the development of a series of products such as Batman, Spider-Man, and Superman, which has greatly enriched the product content. In May 2013, 361° Children's Wear exclusively titled the flagship Chinese children's music program “361° China's New Sound Generation”, integrating its own resources and focusing on the future of Chinese children's music and even Chinese music. Shang Brand is a sports fashion clothing brand exclusively for young Chinese people. Its birth meant disruption, but it also meant movement. Enthusiasm, vitality, and self have achieved the perfect combination in the Shang brand. It also serves young Chinese consumers with a new brand concept, product value, and terminal experience, providing them with high-quality sports trendy equipment and a positive brand attitude. Inject fresh vitality and a clear attitude towards life, which is full of youth. Since 2013, Shang Brand has officially launched Olympic champion Sun Yang and popular Chinese player Jeke Junyi as brand ambassadors. This also marks the beginning of Shang's “big brand” strategy and has entered a new era in terms of brand height. One Way Sport is the fastest growing Nordic sports brand, with a broad product portfolio in the fields of hard equipment and technical clothing for outdoor sports, winter sports, and professional cycling sports. One Way Sport was founded in 2004 in Helsinki, Finland. It has now successfully carried out sales and brand operations in more than 28 countries, and has gained the trust of the younger generation by actively supporting and sponsoring a large number of top international young athletes and sports teams. Furthermore, One Way is a major international sponsor and official supplier of the 2015 Nordic World Ski Championships in Falun, Sweden and the 2017 Nordic World Ski Championships in Lahti, Finland. And 361° has always insisted on providing cost-effective professional equipment to more sports enthusiasts in China and the world at large, as a member of the push for the continuous advancement of global sports. 361° Group has formally established a permanent strategic partnership with the famous Nordic sports brand One Way Sport. The two sides will jointly establish a joint venture, Zhonglan Sports. The joint venture has One Way Sport's sports and outdoor sports product resources in Northern Europe, and will be responsible for expanding the outdoor equipment and cycling market in Greater China.