About 361 DEGREES Company

361° Sports is a comprehensive sporting goods brand integrating branding, R&D, design, production and distribution. Its products include various categories such as sneakers, clothing and related accessories, and is one of the leading sports brands in China. As a leading brand in the national sporting goods industry, 361° Sports has rich experience in sports resource cooperation and product development. It has successively become a senior partner for the 2010 Guangzhou Asian Games; a senior partner for the Olympic Council of Asia; a senior partner for the 2011 Shenzhen World University Games; a senior partner for the 2012 Asian Beach Games; a senior partner for the 2014 Incheon Asian Games; and a senior partner for the 2014 World Youth Olympics. In previous Olympics, 361 degrees has developed sports equipment for many countries, such as the Philippines, Malaysia, Laos, Myanmar, Indonesia, the Maldives, North Korea, Cambodia, Brunei, Belarus, and Latvia. In the special field, 361° provides professional product support for the Swedish curling team, Jamaican running stars Michael Frater and Brigitte Foster, NBA stars Kevin Love, Stephen Marbury, Beijing Olympic pole vault champion Steve Hooker, and famous athlete Sun Yang. It has successively provided professional product support to the Chinese Table Tennis Super League, China Volleyball League, China Modern Pentathlon, China Triathlon, China National Cycling Team, China National Hockey Team, China National Handball Team, China Softball Team, etc. 361° Sports has always adhered to the brand belief of “love once more”, provides sports products that combine design and technology to all young consumers who love sports, and encourages them to fully invest in sports, regardless of whether they have lost or won. Adhering to the brand concept of “future, vitality, hope, splendor” and the brand proposition of “love one more time, one more future”, 361° children's clothing focuses on young children, promotes a happy, healthy and positive childhood, and provides children with a healthy and comfortable wearing experience. The product design is inspired by the colorful contrast of urban colors, making 361° children's clothing a wonderful interpretation based on color. Various collections for boys, girls, and toddlers have now been launched. The products cover various categories of clothing, footwear, and accessories, in an effort to meet the different clothing needs of children. Since 2012, 361° children's clothing has successively joined hands with Warner Bros. and Disney, two of the world's biggest film, television, and entertainment giants to reach a strategic partnership to authorize the development of series products such as Batman, Spider-Man, and Superman, greatly enriching the content of the product. In May 2013, 361° children's clothing exclusively titled “361° China's New Sound Generation”, the flagship program for Chinese children's music, integrated its own resources to jointly focus on Chinese children's music and even the future of Chinese music. Shang Brand is a sportswear brand exclusive to young Chinese people. Its birth meant both disruption and movement. Enthusiasm, vitality and self achieve the perfect combination in the Shang brand. It also serves young Chinese consumers with a new brand concept, product value, and terminal experience, providing them with high-quality sports trendy equipment and a positive brand attitude. Inject fresh vitality and a clear sense of life into their youthful lives. Beginning in 2013, the Shang brand officially used Olympic champion Sun Yang and popular Chinese player Jike Junyi as brand ambassadors. This also marks the beginning of Shang's “big brand” strategy and entered a new era at the brand level. One Way Sport is the fastest growing Nordic sports brand with a broad product portfolio in the fields of hard equipment and technical clothing for outdoor sports, winter sports, and professional cycling sports. One Way Sport was founded in 2004 in Helsinki, Finland, and has now successfully carried out sales and brand operations in over 28 countries, and is deeply trusted by the younger generation by actively supporting and sponsoring a large number of top international athletes and sports teams. Furthermore, One Way is a major international sponsor and official supplier for the 2015 Nordic Skiing World Championships in Falun, Sweden, and the 2017 Nordic Skiing World Championships in Lahti, Finland. However, as a member of the driving force for the continuous advancement of global sports, 361° has always insisted on providing cost-effective professional equipment to more sports enthusiasts in China and the world at large. The 361° Group has formally established a permanent strategic partnership with the famous Nordic sports brand One Way Sport. The two sides will jointly establish a joint venture, Zhonglan Sports. The joint venture owns One Way Sport's sports and outdoor sports product resources in Northern Europe, and will be responsible for expanding the outdoor equipment and cycling market in Greater China.